Social Media Today
reveals that LinkedIn is looking to facilitate more opportunities for freelancers with the expansion of its Services Marketplace, which essentially builds upon its 'Services' listings for profiles, designed to better enable brands and freelancers to connect.
LinkedIn launched an initial beta test of its Services Marketplace back in February, and it's since grown to 2 million users in the test pool. Now, LinkedIn will expand the options globally, providing more ways to facilitate freelancer discovery and connection, and maximize opportunity. Now, users that add a Services listing to their profile can benefit from advanced discovery, with new recommendation tools, search filters and more that will help business owners hone in on what they need from freelance providers. LinkedIn's also streamlined its freelancer connection process by making it so that once somebody discovers your service page, they can immediately send a request for services without needing to connect or follow you. In addition to this, LinkedIn's also added a new dashboard for service providers to help them keep tabs on their various queries and requests:
"When you create a service page, you'll now have a dashboard to manage project requests and messages all right from LinkedIn. No need to manage different communication channels. And, we'll send you notifications if new requests or messages come in."
The update is one of several new job connection features announced by LinkedIn, which is also looking to facilitate more flexible work settings in job queries, via new 'Remote', 'Hybrid' and 'On-site' filters within its Job Search and Open to Work features, while it's also adding new company page summaries for job seekers to provide more insight into workforce policies (including vaccination requirements and other return to office information). Given the breadth of career change happening, it makes sense for LinkedIn to tap into these shifts, as it looks to maximize opportunity and connect more users to the careers that best suit their interests. And LinkedIn clearly stands to benefit from the building economic recovery. In another post on the LinkedIn Engineering blog, the platform reports that:
"Job transitions are up 50% year over year, and as more candidates are looking for new positions, we're seeing a record-setting number of open jobs on LinkedIn. Remote jobs are also becoming more prevalent, with 1 in 8 U.S. jobs on LinkedIn now being remote, an increase over the previous ratio of 1 in 67 seen in March 2020."