Meta is Reportedly Planning to Open Retail Stories to Sell VR, AR and Other Digital Connection Tools

by WarriorForum.com Administrator
8 replies
A new article on Social Media Today reports that with Facebook - or Meta as its parent brand is now known - gradually expanding its catalog of physical products, it makes sense that the company would also be considering physical stores as well, as a means to better showcase its next-level hardware designs.



According to The New York Times leaked internal documents outline plans for IRL Facebook stores through which it would sell its VR headsets, AR glasses, Portal devices and more:

"Meta has discussed opening retail stores that will eventually span the world, said people with knowledge of the project and company documents viewed by The New York Times. The stores would be used to introduce people to devices made by the company's Reality Labs division, such as virtual reality headsets and, eventually, augmented reality glasses."
The broader idea is that in order to guide users towards Meta's vision of the metaverse, an immersive digital world of endless possibilities, Meta will need to get more of these tools into more homes, and physical stores could be a better way to establish direct-to-consumer supply chains, while also enabling new showcase opportunities to generate more sales. Meta's VR headsets seem like the most obvious focus in this respect, with the company's fully-enabled metaverse vision aligned around wholly interactive VR worlds, which would only truly be possible in the VR environment.

Right now, you can buy Facebook's products in retail stores, but they're lining the shelves alongside many other competing devices and options, and don't generally get specific focus. If Facebook wanted to invest more into direct marketing, and showcasing its next-level plans, it would be best-placed to do so via its own, dedicated promotion and product displays, which it could directly control within its own stores, built specifically around its offerings.
#connection #digital #meta #open #planning #reportedly #retail #sell #stories #tools
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  • Profile picture of the author Jenni30
    It will be revolution to the world with Meta.
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  • This was to be expected. After Amazon's physical stores, we now also have Facebook's. The two online marketing giants do the same thing.
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  • Profile picture of the author LadyMarmalade
    Pros and cons?
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  • Highly expected expansion of the Meta universe. Thanks for sharing the info
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  • Profile picture of the author MrProfit
    Retail store only for VR?

    It would be interesting to see the variety of FB VR products.
    But still it is difficult to offer various products in the field of VR.
    It seems like one product aka VR glasses.

    That is why I think FB may be planning to launch and sell other products besides, like smart phones, etc.
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    Success is a CHOICE, not a CHANCE!
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    • Profile picture of the author WF- Enzo
      Administrator
      Why not?

      VR is a niche market after all.

      Originally Posted by MrProfit View Post

      Retail store only for VR?

      It would be interesting to see the variety of FB VR products.
      But still it is difficult to offer various products in the field of VR.
      It seems like one product aka VR glasses.

      That is why I think FB may be planning to launch and sell other products besides, like smart phones, etc.
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  • As if I don't gaht 'nuff prahblems already from stumblin' round the place in a cocktail haze!

    Now I gotta watch out for narrowly horizoned loons followin' trajectories that don't actshwlly exist.
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    Lightin' fuses is for blowin' stuff togethah.

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