With eCommerce sales set to hit record highs in the period, Pinterest is well-placed to drive big results, with the platform already reaching new revenue and usage peaks throughout 2021. Pinterest notes that starting early is key to maximizing your holiday campaign success.
|"Brands who start their holiday campaigns earlier in the season see a +6% incremental sales lift, and 4.7x more conversions compared to those that only focus on the later weeks."|
"People on Pinterest are ready to go big for festive season 2021. They've already started planning - and Pinterest is their first stop for new ideas. People come to Pinterest first. And every year, the majority of sales influenced by Pinterest are complete by Cyber Monday. In 2020, 60% of sales happened by that time. The most effective festive season campaigns start in September, then include additional phases over time. Here's how to sequence your festive strategy so that you reach people throughout the entire season. |
To maximise awareness among younger shoppers, Boursin partnered with Antoni Porowski, food influencer and star of Netflix's Queer Eye. The campaign paired close-ups of bite-sized snacks featuring Boursin cheese with clear branding and calls to action, learning to a 2% lift in aided brand awareness."