Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning

A new article on Social Media Today reports that Pinterest has updated its holiday marketing hub for 2021, with a range of new resources and reference points to help optimize your Pin campaigns for the end-of-year push.



With eCommerce sales set to hit record highs in the period, Pinterest is well-placed to drive big results, with the platform already reaching new revenue and usage peaks throughout 2021. Pinterest notes that starting early is key to maximizing your holiday campaign success.

According to Pinterest's data, shoppers are far more active before Cyber Monday (11/29), with 60% of all Pinterest-originated holiday sales occurring before that date in 2020.

Pinterest has also created a new board of 'best in-class' creative campaign examples to help inform your strategic thinking. Pinterest has also included a campaign guide on which ad options are best for different objectives. Pinterest also says that the majority of sales are likely to happen over the next three and a half weeks, so now is the time to make your Pin push.