TikTok Provides Insights and Tips to Help Brands Connect with Female Users

by WarriorForum.com Administrator
5 replies
A new article on Social Media Today reports that TikTok has shared some new insights into how brands can connect with women on the platform, which research shows is still an overlooked element of most brand and marketing efforts, despite rising general awareness of gender equality and social divides.



According to survey data from WARC, while women control over two-thirds of the global consumer expenditure, only 9% of them feel that marketing initiatives actively engage with them and their perspectives. This is both surprising and unsurprising at the same time, with male dominance still an influential element in many aspects of daily life, whether we realize it or not.

With this in mind, TikTok says that its platform offers a significant opportunity to connect with female consumers, specifically. As per TikTok:

A key element of this, TikTok says, is the app's less-polished approach to content, which facilitates more connection with female users.

"Unlike other content platforms that showcase the flawless and the filtered, TikTok is all about being real - not fake. Women on TikTok feel empowered to be creative and to express themselves however they choose. Whether they're discussing their acne journey or sharing the pain of a miscarriage, women are finding acceptance, inclusivity, and freedom on TikTok."
TikTok says that 50% of its female users search for products, and shop on TikTok, while 39% say TikTok videos are among the most likely influences to get them to buy. In addition to this, 53% of female TikTok users are motivated to promote brands that they love via video clips and comments in the app. That could provide significant opportunity for the right brands, while giving more dedicated focus to your female consumer audience could also be a valuable approach for your TikTok efforts.
#brands #connect #female #insights #tiktok #tips #users
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  • Profile picture of the author VictorLoanz90
    I think this is very important women tik tokers are a great contribution to the community and make a very positive impact overall I'm all for female empowerment with that being said their inclusivity is a must
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  • I think some filtering and quality control is needed, especially now that there are a LOT of brands on TikTok. Some of the marketing posts I see there are just plain lazy, with no effort to adapt the content to the platform. And as a user, that turns me off.
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    • Profile picture of the author WF- Enzo
      Administrator
      I think they're more quantity over quality.

      Originally Posted by John Jonas Phil VA View Post

      I think some filtering and quality control is needed, especially now that there are a LOT of brands on TikTok. Some of the marketing posts I see there are just plain lazy, with no effort to adapt the content to the platform. And as a user, that turns me off.
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  • Profile picture of the author Jamell
    Notes taken .I Have to start tweaking my content especially seeing I have majority female audience.
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  • Profile picture of the author tyxowuvoq
    We must show this information to all people who state that feminism isn't necessary and both men and women have equal rights and opportunities. The data mentioned in post suggests that the levels of interaction and engagement with female audience are far from being ideal. It's great that TikTok gives women an opportunity to cooperate with brands and the latter, in their turn, to broaden their audience.
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