TikTok Launches 'Instant Pages' Ad Display Option to Improve Load Times and Response for Promotions
"Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination - all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand." |
To set up a TikTok Instant Page, businesses will need to create an eligible ad on TikTok Ads Manager (full eligibility details here) and then build an Instant Page as the destination link for the campaign. The Instant Page builder tool is embedded within the ad creation flow, enabling you to incorporate a range of templates.
You can add videos, carousels or product display elements, along with coupons, product shots and more. Once you've created an Instant Page, you can save it to your TikTok ad library, so you can add it to multiple campaigns. TikTok's Instant Pages are currently in testing, available via a TikTok sales rep, but they'll likely be rolled out to more businesses soon. Another consideration for your strategy.