Ten top retail sector video ads of 2021
A new article on Martech.org reports that there are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.
Far and away the most popular video, with more than twice as many views as the next on the list, was PETCO's "It's what we'd want if we were pets," a success readily explained by the growth in pet purchases last year, as well as the increased time spent with pets.
CarMax the online and in-store used car dealer, was also a winner by having no fewer than three ads in the top 10 (no other brand had more than one). According to Acuity, this reflects a steeply increased interest in the used car market during a period when supply chain issues were making new cars hard to obtain. Indirectly pandemic-related was the appearance of Dick's Sporting Goods on the list. Their campaign rode the huge surge of interest in TikTok by partnering with popular young TikTok creators.
Why we care
The success of PETCo and CarMax raises the interesting question of whether pandemic-related wins are meaningful long-term. We've already seen growth slow down for a business like Zoom that enjoyed massive success with the nation in lockdown. Pet and used car purchasing are reversible trends too.
Far and away the most popular video, with more than twice as many views as the next on the list, was PETCO's "It's what we'd want if we were pets," a success readily explained by the growth in pet purchases last year, as well as the increased time spent with pets.
CarMax the online and in-store used car dealer, was also a winner by having no fewer than three ads in the top 10 (no other brand had more than one). According to Acuity, this reflects a steeply increased interest in the used car market during a period when supply chain issues were making new cars hard to obtain. Indirectly pandemic-related was the appearance of Dick's Sporting Goods on the list. Their campaign rode the huge surge of interest in TikTok by partnering with popular young TikTok creators.
Why we care
The success of PETCo and CarMax raises the interesting question of whether pandemic-related wins are meaningful long-term. We've already seen growth slow down for a business like Zoom that enjoyed massive success with the nation in lockdown. Pet and used car purchasing are reversible trends too.
-
Klara Pelhe -
[ 1 ] Thanks - Reply
{{ DiscussionBoard.errors[11704343].message }} -