Instagram Releases New Reels Features

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A new article on Search Engine Journal reports that Instagram just added a new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.

Instagram rolled out new features in Reels today, providing users with more ways apply their creativity to short video clips. Additions Include New Audio Options, Interactivity, & Templates.

Suitable for commentary, jingles, or background noise, creators can import sound from any video in their camera roll that is at least five seconds long. These recordings will then be available for use in Reels by other accounts.

Another update is the new length restrictions. Previously, all videos were limited to 15 seconds, but Instagram has now extended that by 600%, allowing users to post up to 90-second clips. Reels ads now have a maximum running length of 60 seconds.

Interactive stickers that were previously only available for Instagram Stories are now also available for use in videos. This provides new opportunities for audience engagement via polls, quizzes and emoji sliders. Instagram now also allows creators to use another video as a template when creating their own Reels. By pre-loading audio and clip placeholders from source videos, users will only need to add and trim their own unique clips.

Reels Provides Value To Marketers, Advertisers, & Branders

As the amount of views online videos generate has nearly doubled since 2018, it has become an important tools in many marketers' arsenals. This is especially true of Reels which has been proven to help attract viewers. According to Instagram, public accounts with more than 10,000 followers who posted at least five reels over a 60-day period gained 250% more followers than those in the same category who did not post reels.

Instagram video posts currently generate an engagement rate of 1.5%, which indicates people are doing more than scrolling through. Additionally, 86% of consumers say they are more likely to purchase a product with Instagram content rated as "shareworthy."
#features #instagram #reels #releases
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  • Profile picture of the author spartan14
    This its beneficial for us as i found reels a good way to drive traffic
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  • Profile picture of the author swimmarket
    Reels actually a great way to catch potential clients, it just needs to be utilized well.
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  • Profile picture of the author Angela McDonald
    Instagram has released a new Reels feature, which allows users to create shorter videos that are more than 10 seconds.
    Reels includes a new button which offers a list of "highlights", which are the clips that Instagram automatically recognises.
    Users can also link their Instagram story to a video post, which will then be available on their Stories.
    Instagram added the ability to add music to clips in December, allowing users access to music from a range of music services.
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