A new article on Social Media Today reports that if you're looking for ways to give your Twitter marketing efforts a boost, this new playbook will help.

The 45-page playbook is aptly titled 'Twitter Connect Playbook', and is essentially a guide on how to utilize Twitter's various ad formats and tools, including notes on the platform's audience, key best practices, case study examples, and more.

Twitter explains:

You can download the full Twitter Connect Playbook here (email sign-up required), but in this post, we'll take a look at some of the key elements.

The guide begins with an overview of Twitter's usage, and its key benefits for brand engagement, with a range of usage stats and notes to help guide your thinking.



Twitter then provides an overview of its various advertising elements, and where each fits into the traditional sales funnel approach.



The guide also provides in-depth usage insights on various aspects, including brand messaging, trends, and engagement around events.



Again, there's a heap of examples and case study notes in each section, which provides more direct context as to how to apply these learnings within your own tweet strategy.

Twitter then provides a more detailed overview of its various ad options, and the specific benefits of each.



The last section of the guide looks at creative best practices, with a range of tips on how to improve your messaging, targeting, ad bidding, and more.