In February, Twitter reported that in 30% of cases where users were shown these prompts, they did in fact end up changing or deleting their replies, in order to avoid possible misinterpretation or offense. Now, Twitter's taken a deeper dive into the process to determine the true value of the alerts.
|"While it was clear that prompts cause people to reconsider their replies, we wanted to know more about what else happens after an individual sees a prompt. To understand this, we conducted a follow-up analysis to look at how prompts influence positive outcomes on Twitter over time. Today, we are publishing a peer-reviewed study of over 200,000 prompts conducted in late 2021. We found that prompts influence positive short and long-term effects on Twitter. We also found that people who are exposed to a prompt are less likely to compose future offensive replies."|
- 69 tweets were sent without revision
- 9 tweets were not sent
- 22 were revised
Those findings are in line with the 30% figure above, but it's interesting to note the more granular detail here, and how exactly the prompts have changed user behaviors as a result. But more than this, Twitter also found that the prompts can have ongoing behavioral impacts in the app.
|"We also found the effects of being presented with a prompt extended beyond just the moment of posting. We saw that, after just one exposure to a prompt, users were 4% less likely to compose a second offensive reply. Prompted users were also 20% less likely to compose five or more prompt-eligible Tweets"|
|"The proportion of replies to prompt-eligible tweets that were offensive decreased by 6% for prompted users. This represents a broader and sustained change in user behavior and implies that receiving prompts may help users be more cognizant of avoiding potentially offensive content as they post future Tweets."|
Anyone else out there prone to being a bit trigger-happy on Twitter?