Who uses Linkedin as part of the digital marketing strategy? These new features might pique you.

by WarriorForum.com Administrator
9 replies
A new article on Social Media Today reports that LinkedIn is looking to provide more engagement options in order to build on its record levels of user activity, with new comment and comment reply options on Event pages, and a new 'Repost' option, providing another way to amplify LinkedIn updates.



LinkedIn is looking to provide more engagement options, in order to build on its record levels of user activity, with new comment and comment reply options on Event pages, and a new 'Repost' options, providing another way to amplify LinkedIn updates. First off, on Event comments - building on Events engagement, LinkedIn is now rolling out more comment engagement options within LinkendIn Events, to encourage on-topic discussion and engagement.

LinkedIn Events comments

Now, within the Comments tab of a LinkedIn event, you can engage with attendees before, during and after the session, while you can also reply to specific comments in-stream.

"You can comment or react directly on the Event post on the feed or on the Event page in the Comments tab. Comment will not generate notifications to the Event attendees. To invite people to the conversation, you can mention them in your comment."
The option is designed to capitalize on LinkedIn Events engagement, with more than 24,000 events now being created in the app every week. LinkedIn also recently expanded its streamlined 'Boost' ad option to incorporate LinkedIn Events, providing users with another way to amplify their LinkedIn event listings. It could be a good way to both encourage topical discussion, while also promoting your event.

LinkedIn Repost

LinkedIn is also adding a new, simplified 'Repost' option within the 'Share' menu, making it easier to amplify LinkedIn updates. Soon, you'll see a new 'Repost' option when you tap on the 'Share' prompt, which will enable you to share without adding a comment (currently your only option). That'll make it easier to amplify job opportunities, as per the example here, while it will also help to streamline app engagement, by reducing the onus on users to add their own commentary to every re-share. Though that could also be problematic.

Interestingly, back in 2019, the man who invented the 'retweet' option on Twitter, Chris Wetherell, said that he regretted the feature in retrospect, after seeing how it could be used to amplify criticisms and negative opinions.

I think more comment options on event pages is a great addition if you're using a LinkedIn strategy. Is that you? And what are your top tips for making the best of the platform?
#digital #features #linkedin #marketing #part #pique #strategy
  • Profile picture of the author DreamBuilderAF
    First of all, it's very interest that Mr Wetherell says he regrets the retweet option, it's rather like saying he doesn't want people to express their agreement with a particular position that maybe he doesn't agree with personally. Not very free-speech oriented.

    LinkedIn is an interesting platform as it's been around a while but appears to have had a few changes of management and can't really decide exactly what it is because originally it was touted as the 'corporate' social media channel. There's no doubt, however, that it could be a great networking resource.

    The important question to ask with any social media platform or site is whether you can generate leads to grow a profitable business.
    {{ DiscussionBoard.errors[11719121].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      The Retweet button was a "necessary regret". It's what makes Twitter, Twitter.


      Originally Posted by DreamBuilderAF View Post

      First of all, it's very interest that Mr Wetherell says he regrets the retweet option, it's rather like saying he doesn't want people to express their agreement with a particular position that maybe he doesn't agree with personally. Not very free-speech oriented.
      Signature
      {{ DiscussionBoard.errors[11719186].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      They're still a professional social network. Nothing changed.

      Originally Posted by DreamBuilderAF View Post

      and can't really decide exactly what it is because originally it was touted as the 'corporate' social media channel. There's no doubt, however, that it could be a great networking resource.
      Signature
      {{ DiscussionBoard.errors[11719190].message }}
  • Profile picture of the author XYZcontent
    This is extremely helpful as someone who has been looking into getting more involved in LinkedIn. Thank you.
    Signature
    Your one-stop shop for all written content.

    Visit us at XYZcontent.com
    {{ DiscussionBoard.errors[11719699].message }}
  • Profile picture of the author dishashah
    LinkedIn has evolved a lot in these past years coming up new updates and features have made LinkedIn a open space for different professionals to interact, communicate and explore there communities.
    LinkedIn has come up with a feature similar to Facebook to its commenting and reacting section. While a person can show how he feels watching any updates or may be a job role. People at LinkedIn have been totally active as it is equal to other social media platforms such as Instagram, twitter, Facebook.

    There is also one more interesting feature of writing polls on LinkedIn while professionals can share about their day at office or life motivated experience on the same. It has also come up with Stories feature similar to other social media platforms.

    A business or brand could definitely go active on LinkedIn to expand and maximize the impacts of its business on its employees and customers. Posting valuable content could definitely boost your presence on LinkedIn.
    {{ DiscussionBoard.errors[11719912].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      They shut this down last year.

      Originally Posted by dishashah View Post

      It has also come up with Stories feature similar to other social media platforms.
      Signature
      {{ DiscussionBoard.errors[11720014].message }}
  • Profile picture of the author Artkantos
    Originally Posted by WarriorForum.com View Post


    Interestingly, back in 2019, the man who invented the 'retweet' option on Twitter, Chris Wetherell, said that he regretted the feature in retrospect, after seeing how it could be used to amplify criticisms and negative opinions.
    Wow, is this serious? I guess the inventor of the knife regretted that some people used it for murder or suicide instead of for cooking and other practical uses! you have to read everything...(facepalm) The RT and repost feature is key for your content to go viral, they are not made just to amplify criticisms and negative opinions (dah) but also useful content, resources, something funny, good news etcetera. So yes, I celebrated this feature in LinkedIn, I have noticed more reposts since then
    {{ DiscussionBoard.errors[11723782].message }}
  • Profile picture of the author LanyCypeel
    Interest in this social network has grown very strongly in recent years.
    {{ DiscussionBoard.errors[11728092].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      Obviously yes

      Originally Posted by LanyCypeel View Post

      Interest in this social network has grown very strongly in recent years.
      Signature
      {{ DiscussionBoard.errors[11728376].message }}

Trending Topics