LinkedIn is looking to provide more engagement options, in order to build on its record levels of user activity, with new comment and comment reply options on Event pages, and a new 'Repost' options, providing another way to amplify LinkedIn updates. First off, on Event comments - building on Events engagement, LinkedIn is now rolling out more comment engagement options within LinkendIn Events, to encourage on-topic discussion and engagement.
LinkedIn Events comments
Now, within the Comments tab of a LinkedIn event, you can engage with attendees before, during and after the session, while you can also reply to specific comments in-stream.
|"You can comment or react directly on the Event post on the feed or on the Event page in the Comments tab. Comment will not generate notifications to the Event attendees. To invite people to the conversation, you can mention them in your comment."|
LinkedIn is also adding a new, simplified 'Repost' option within the 'Share' menu, making it easier to amplify LinkedIn updates. Soon, you'll see a new 'Repost' option when you tap on the 'Share' prompt, which will enable you to share without adding a comment (currently your only option). That'll make it easier to amplify job opportunities, as per the example here, while it will also help to streamline app engagement, by reducing the onus on users to add their own commentary to every re-share. Though that could also be problematic.
Interestingly, back in 2019, the man who invented the 'retweet' option on Twitter, Chris Wetherell, said that he regretted the feature in retrospect, after seeing how it could be used to amplify criticisms and negative opinions.
I think more comment options on event pages is a great addition if you're using a LinkedIn strategy. Is that you? And what are your top tips for making the best of the platform?