Snapchat reaches 347 million daily actives. Surprised? Read on.
Snapchat just published its Q2 2022 numbers, and showed a steady increase in usage but slowed growth revenue-wise.
The platform added 15 million new users in Q2, so now has 347 million daily active users. Not bad at all.
However, there has been no growth in North America which so far is its biggest revenue driver.
On the other hand Snapchat has seen significant growth in India, where advancing mobile adoption and connectivity are helping it expand its reach and presence. Which is a positive for the app's longer term growth plans, but it doesn't provide a major boost for the app's revenue right now, at least not in the way that adding users in the US would.
As such, the stagnation in US and European markets could be further cause for concern among investors - though Snap has also sought to restate its future-looking value via a new presentation on its expansion plans.
As you can see here, Snap's touting its expanding reach, in many regions, as a key value proposition, while it's also highlighted the importance of reaching this audience, based on key life milestones and related purchase activity.
According to Snap:
Snapchat is currently the leader in the AR space, with its users spending a lot of time using its AR Lenses.
https://www.socialmediatoday.com/img...Ml8zLnBuZw.png
The question, then, is whether Snap will have the capacity to maintain these developments while also delivering growth. It is still upping its development costs, but whether that's sustainable is another query.
Chime in.
The platform added 15 million new users in Q2, so now has 347 million daily active users. Not bad at all.
However, there has been no growth in North America which so far is its biggest revenue driver.
On the other hand Snapchat has seen significant growth in India, where advancing mobile adoption and connectivity are helping it expand its reach and presence. Which is a positive for the app's longer term growth plans, but it doesn't provide a major boost for the app's revenue right now, at least not in the way that adding users in the US would.
As such, the stagnation in US and European markets could be further cause for concern among investors - though Snap has also sought to restate its future-looking value via a new presentation on its expansion plans.
As you can see here, Snap's touting its expanding reach, in many regions, as a key value proposition, while it's also highlighted the importance of reaching this audience, based on key life milestones and related purchase activity.
According to Snap:
|
"We observed a 25 percentage point deceleration in revenue growth quarter-over-quarter, with revenue decelerating as we moved through the quarter. The deceleration in revenue growth was observed across both our direct-response and brand advertising businesses, even as direct-response advertising grew modestly faster. Additionally, we continued to see demand grow faster for mid and upper-funnel objectives while growing relatively slower for lower-funnel app-based goal-based bidding (GBB) that have been most directly impacted by platform policy changes." |
https://www.socialmediatoday.com/img...Ml8zLnBuZw.png
The question, then, is whether Snap will have the capacity to maintain these developments while also delivering growth. It is still upping its development costs, but whether that's sustainable is another query.
Chime in.
-
spartan14 -
Thanks - Reply
SignatureFind out my best method to make $200-$300 daily with affiliate marketing{{ DiscussionBoard.errors[11719623].message }} -