Meta plans to double the amount of AI-recommended content on your Reels feed
And I don't like it. With less-than-stellar earnings as we've reported here, Mark outlined his key areas of focus moving forward, and plans to grow Reels through more "recommendations".
He explains:
That aligns Reels with TikTok - part of TikTok's success lies in its ultra-addictive 'For You' main feed, which is a curated listing of the most popular content from across the platform, aligned to your interests.
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He explains:
| "One of the main transformations in our business right now is that social feeds are going from being driven primarily by the people and accounts you follow to increasingly also being driven by AI recommending content that you'll find interesting from across Facebook or Instagram, even if you don't follow those creators. Social content from people you know is going to remain an important part of the experience and some of our most differentiated content, but increasingly we'll also be able to supplement that with other interesting content from across our networks." |
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