First off, on permanent recordings - after initially launching its Spaces recording feature to all users back in January, Twitter is now extending the life of those beyond the initial 30-day period.
That'll provide more capacity to attract listeners over the longer term, and keep your conversations alive in the app. In addition to this, Twitter's also adding a new listing of your recorded Spaces within your app settings menu, where you'll be able to play each session back, delete those that you don't want to keep, or share a recording direct from the list.
That'll enhance the functional value of Spaces chats, making them more podcast-like, and more of a vehicle for ongoing promotion and audience building - though it does seem to also maybe go against what made audio platforms like Clubhouse so attractive to begin with, in that they were live, in-the-moment chats that you had to be there to catch. But podcasts is clearly more of the angle that Twitter's now going for.
I'm personally unconvinced that Twitter Spaces will ever become a thing, but Twitter itself seems certain that there's major growth potential there, as evidence by its Spaces offering in order to lure more listeners across its Spaces tab, and maximise listenership within its audio broadcasts.
Call me a cynic if you want, but it doesn't seem like Spaces is really catching on, going on the participant numbers in the Spaces realm.
And while the addition of podcasts could be interesting, I don't see Twitter becoming a key app for audio content, especially as users already have Spotify and Apple Podcasts and various other options available.
Am I missing something here? What do you guys think?