Could Twitter really become a key hub for audio content like podcats?

by WarriorForum.com Administrator
6 replies
An article on Social Media Today reports that Twitter has just rolled out another set of Spaces updates, including permanent recordings (as opposed to them deleting after 30 days), the capacity to save recordings after broadcast, and new details within the Spaces bar at the top of the app.



First off, on permanent recordings - after initially launching its Spaces recording feature to all users back in January, Twitter is now extending the life of those beyond the initial 30-day period.

That'll provide more capacity to attract listeners over the longer term, and keep your conversations alive in the app. In addition to this, Twitter's also adding a new listing of your recorded Spaces within your app settings menu, where you'll be able to play each session back, delete those that you don't want to keep, or share a recording direct from the list.

That'll enhance the functional value of Spaces chats, making them more podcast-like, and more of a vehicle for ongoing promotion and audience building - though it does seem to also maybe go against what made audio platforms like Clubhouse so attractive to begin with, in that they were live, in-the-moment chats that you had to be there to catch. But podcasts is clearly more of the angle that Twitter's now going for.

I'm personally unconvinced that Twitter Spaces will ever become a thing, but Twitter itself seems certain that there's major growth potential there, as evidence by its Spaces offering in order to lure more listeners across its Spaces tab, and maximise listenership within its audio broadcasts.

Call me a cynic if you want, but it doesn't seem like Spaces is really catching on, going on the participant numbers in the Spaces realm.

And while the addition of podcasts could be interesting, I don't see Twitter becoming a key app for audio content, especially as users already have Spotify and Apple Podcasts and various other options available.

Am I missing something here? What do you guys think?
#audio #content #hub #key #podcats #twitter
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  • Profile picture of the author savidge4
    I find this interesting... gong to your post ( https://www.warriorforum.com/social-...l#post11720885 ) and the discussion of "Native Content" outperforming linked content... Twitter has a heads up in this space vs Spotify and Apple. Think about that for a moment... you upload a new podcast on Spotify or Apple and you have to do what? you have to use other platforms to link to said content. Most if not all major podcasts are or should be using twitter... and having the ability to place that content / podcast there directly has its advantages.

    The counter discussion to this is the ability to monetize the content like you can on Apple and Spotify. BUT there are those that use the content as a jumping point to monetize vs the content itself being the vehicle.
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    Success is an ACT not an idea
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  • Profile picture of the author pinotnoir
    I totally agree with that assasment. From what I see spaces are just a really niche thing and don't even get me started on other forms of media.
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    • Profile picture of the author WF- Enzo
      Administrator
      Facebook? Podcasts? Nope.

      Originally Posted by pinotnoir View Post

      I totally agree with that assasment. From what I see spaces are just a really niche thing and don't even get me started on other forms of media.
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  • Profile picture of the author Artkantos
    Originally Posted by WarriorForum.com View Post

    An article on Social Media Today reports that Twitter has just rolled out another set of Spaces updates, including permanent recordings (as opposed to them deleting after 30 days), the capacity to save recordings after broadcast, and new details within the Spaces bar at the top of the app.



    First off, on permanent recordings - after initially launching its Spaces recording feature to all users back in January, Twitter is now extending the life of those beyond the initial 30-day period.

    That'll provide more capacity to attract listeners over the longer term, and keep your conversations alive in the app. In addition to this, Twitter's also adding a new listing of your recorded Spaces within your app settings menu, where you'll be able to play each session back, delete those that you don't want to keep, or share a recording direct from the list.

    That'll enhance the functional value of Spaces chats, making them more podcast-like, and more of a vehicle for ongoing promotion and audience building - though it does seem to also maybe go against what made audio platforms like Clubhouse so attractive to begin with, in that they were live, in-the-moment chats that you had to be there to catch. But podcasts is clearly more of the angle that Twitter's now going for.

    I'm personally unconvinced that Twitter Spaces will ever become a thing, but Twitter itself seems certain that there's major growth potential there, as evidence by its Spaces offering in order to lure more listeners across its Spaces tab, and maximise listenership within its audio broadcasts.

    Call me a cynic if you want, but it doesn't seem like Spaces is really catching on, going on the participant numbers in the Spaces realm.

    And while the addition of podcasts could be interesting, I don't see Twitter becoming a key app for audio content, especially as users already have Spotify and Apple Podcasts and various other options available.

    Am I missing something here? What do you guys think?
    Twitter spaces is definitively pretty niche (Art, music,crypto, NFT's, web3, some examples I know), you can't deny that, I doubt it goes mainstream ever...but I found it to be a strong way of bonding with a community in Twitter and build a ,maybe not massive, but strong audience and network there.

    Combined with the rest of strategies to work Twitter can be a really cool way to obtain organic traffic. At least it worked well for me!
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  • Profile picture of the author shahariar71
    That'll provide more capacity to attract listeners over the longer term, and keep your conversations alive in the app.
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  • Yes, Twitter could definitely be a powerful hub for audio content like podcats. In fact, recent studies have shown that when listeners are offered the option to subscribe to podcasts on their phones or laptops, they're more likely to do so than if they only had access to pre-recorded audio files. This is because podcast players allow you to control playback speed and skip episodes without having to wait for an entire episodeto load.
    Furthermore, social media platforms like Twitter provide an excellent opportunity for brands and businesses who want exposure in front of a large audience quickly and easily. By scheduling short bursts of relevant audio content (30 seconds or less) throughout the day, you can reach a wider range of potential customers than ever before. Additionally, using promoted tweets allows you not just reach existing followers but also attract new ones who might not otherwise know about your brand or podcast.
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