YouTube TV just reached 5 million subscribers

A new article on Social Media Today reports that YouTube has just announced a new milestone for YouTube TV. I've heard mixed reviews about it, but the latest news is hard to ignore. The platform now reaches a total of five million total subscribers. And with numbers like that, can marketers who are late to the party afford to continue to delay?


Yeah, this is nothing new. YouTube TV was originally launched back in 2017 to fairly humble acclaim across five US markets. Now, however, it's available in over 99.5% of households in the United States, providing an alternative to traditional pay TV options, and access to a heap of popular channels and content.

The rising popularity of the option underlines YouTube's presence in the broader video content sphere, with YouTube's Connected TV numbers (people watching YouTube content on their home TV set) also rising to 135 million viewers per month. That's a lot of entertainment time that YouTube now occupies, for a lot of consumers, which provides some insight into the market presence the platform now commands, a significant note for both creators and advertisers alike.

To mark this latest milestone, YouTube has shared some new YouTube TV usage insights, including the most DVR'd shows (Yellowstone leads the way), the most replayed classic shows (Friends wins this category) and rising sports content (YouTube says that viewership of Formula 1 has doubled over the past year). It's another element within YouTube's broader video content dominance, and while TikTok has become the video platform of the moment, especially among younger audiences, YouTube is still likely to win out as the main video platform of choice for a much broader range of users.

What's your experience with the platform?