Are you an advertiser? TikTok just added new inventory filters for safe ad placement

A new article on Social Media Today reports that TikTok is looking to provide more ad placement assurance for brands with a new 'Inventory Filter' process, that will enable advertisers to ensure that their content isn't shown alongside potentially offensive clips in the app, if they so choose.

Built into the ad set up process in TikTok Ads Manager, the new Inventory Filter uses machine learning to detect variable concerns within user uploaded content, filtering each upload into one of three categories:

• Full - This category includes high risk content, which is material that doesn't violate TikTok's rules, but may push the boundaries of what some may find acceptable. This could include uploads which feature 'glamorization or gratuitous depiction of mature themes'
  
• Standard - This tier excludes high risk, non violative content, but may still include some videos that depict mature themes
  
• Limited - Ads in this classification will only appear next to content that does not contain mature themes

That will give advertisers more control over where their promotions appear in the app - though the accuracy of TikTok's automated classification will be the real test in this process, and the true measure of how valuable, and useful, these options can be.

TikTok says that, thus far, hundreds of major brands have leveraged its Inventory Filter within the testing period - "with every campaign seeing exceptional results, to the tune of 95%-99%+ "safe delivery rates". TikTok further notes that the technology is able to learn in real time to hone its classification, and evolve with emerging content trends.