A new article on Social Media Today sheds some light on how some videos go viral.



Reels is now the fastest-growing engagement surface across Meta's apps, already taking up more than 20% of the total time that people spend on Instagram. In fact, video in general is Meta's most engaging content format, occupying some 50% of the time that people spend on Facebook.

As such, it makes sense to know how to get noticed when posting videos on a Meta platform. So, it's fortunate that Meta recently published a new overview of the key elements that it factors into its video ranking algorithms.

You can thank me later!

You can check out the entire overview right here - but here's a quick look at what matters.

The first element in its video ranking equation is 'Originality', which aligns with Meta's broader push to amplify original creators, and provide more exposure potential in its apps:

The second element Meta notes is 'Capture and Retain Attention.'

Also important - despite the focus on retention, Meta says that content length is not a key consideration.

'Loyalty and Intent' is the next key element, with Meta putting emphasis on repeat viewership.

Meta also suggests that creators look to optimize their content for Facebook search.

"This includes writing clear titles, descriptions for your posts, and adding a few relevant tags. This can help more people see your content, both via Search results and via the recommended videos that we show to people in Feed and in Facebook Watch."

The final element that Meta highlights is 'Engagement' - i.e. Likes, Shares, Comments.

Now, I'm guessing this won't be an exhaustive list, so what else works for your video content?

Please feel free to spill the beans!