Publication The Verge says:
|"The new division is Meta's first serious foray into building paid features across its main social apps, all three of which boast billions of users. It's being set up after Meta's ads business was severely hurt by Apple's ad tracking changes on iOS and a broader pullback in digital ad spending. The group, called New Monetization Experiences, will be led by Pratiti Raychoudhury, who was previously Meta's head of research."
That could see new, add-on subscription tools added to Instagram, like new NFT features or improved functionality, or maybe Facebook will provide a permanent chronological timeline setting, for a fee.
Not everyone would, but I'm curious - would you be prepared to pay for that?