|"The Biden administration and TikTok have drafted a preliminary agreement to resolve national security concerns posed by the Chinese-owned video app [...] The two sides have hammered out the foundations of a deal in which TikTok would make changes to its data security and governance without requiring its owner, the Chinese internet giant ByteDance, to sell it, said three of the people, who spoke on the condition of anonymity because the negotiations are confidential."|
The deal is not finalized as yet, and would likely need sign-off from President Joe Biden before going into effect. According to the Times, Treasury and Justice Department officials are still working through the details, with many still skeptical that it'll actually make it through to the next stage.
I'm interested in what people make of this. How big an impact or shift would this have on American marketers and organisations?