LinkedIn adds new features for Company Pages

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LinkedIn has detailed its most recent set of Company Page improvements, the majority of which had already been previewed in some form but are now being carried out more broadly.

To begin with, LinkedIn has made its new post templates available to all corporate pages.

As you can see in these examples, LinkedIn's post templates, as they sound, provide a range of visual enhancements for your LinkedIn updates, which could help to make them stand out in feeds.

LinkedIn originally launched post templates for individual users last month, but now, it's making them available for Company Page updates as well.

"Create engaging, actionable LinkedIn content easier than ever with customizable templates, available directly in the LinkedIn app, with no third-party tools required."
Many have observed that LinkedIn is becoming like Facebook, with more personal postings and updates that are less focused on professional issues.

And it appears to be working - LinkedIn's parent company, Microsoft, reports'record levels of engagement' on the app every quarter, so perhaps this is a nice, useful addition.

Chime in.
#adds #company #features #linkedin #pages
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