This Christmas season, Meta is trying to help advertisers reach more prospective consumers with the debut of Advantage+ shopping campaigns, which depend on automation to discover the correct demographics for your advertising rather than complicated, manual targeting.



Advantage+ shopping campaigns are meant to make ad creation easier by handling audience targeting and ad creative components for you. Simply enter the campaign dates and budget, as well as your creative assets, and Meta's machine learning-powered algorithms will take care of the rest.

The algorithm will produce up to 150 creative choices based on your existing creative assets, and you will be able to determine which versions would perform better in various places.

It places a lot of faith on Meta's technologies for ad targeting and reaching the correct audiences. However, Meta claims that it works.

More information regarding Advantage+ shopping campaigns may be found here, or see the summary below.