Advantage+ shopping campaigns are meant to make ad creation easier by handling audience targeting and ad creative components for you. Simply enter the campaign dates and budget, as well as your creative assets, and Meta's machine learning-powered algorithms will take care of the rest.
|"Rather than manually testing many campaigns and parsing through separate targeting, creative, placements and budget setups, advertisers can now more quickly and efficiently create up to 150 creative combinations at once by setting up a single Advantage+ shopping campaign."
It places a lot of faith on Meta's technologies for ad targeting and reaching the correct audiences. However, Meta claims that it works.
|"We've found that 52% of surveyed consumers want to find brands and products they haven't heard about that also align with their shopping preferences [while] 60% of online shoppers want shopping experiences to be personalized based on their unique interests and preferences. Advertisers can use Advantage+ shopping campaigns to personalize ads at scale through machine learning and show people personalized products from your catalogs in a privacy-safe way."