TikTok has released a new 17-page holiday marketing guide today, which includes an overview of important engagement numbers surrounding seasonal events, insights into when vital engagement moments occur within each relevant time, planning checklists, explainers on TikTok's numerous ad alternatives, and more.
You can download TikTok's whole 2022 Holiday Guide here, but we'll look at some of the highlights in this piece.
To begin, TikTok gives some data about user engagement habits around the holidays, as well as how they intend to celebrate.
As you can see, there are huge potential to reach individuals around big holiday events and activities, which might make it a vital factor for your strategy, according to TikTok's statistics.
TikTok also gave a list of important dates to remember:
Here's a planning note for your campaign too: