Reddit rolls out new ads API partners

Reddit has now revealed the inaugural partner platforms that have been accepted into its Ads API program, which will offer these providers with improved access to Reddit's ad capabilities for a variety of new integrations.

They explain:

Advertisers will be able to access extra Reddit ad production and analytics features through these new agreements, with each addressing a distinct aspect.

• Vidmob: Integrating Reddit's Ads Manager with Vidmob's creative analytics will tie ad creative performance to advertiser's business goals. With Vidmob's real-time ad performance data and insights, Reddit advertisers will be able to increase ROAS and stretch marketing dollars further with Intelligent Creative
• Sprinklr: With industry-leading AI in its unified platform for customer experience management, Sprinklr's partnership will help advertisers scale their Reddit campaigns while saving time, increasing revenue and mitigating brand risk
• adMixt: Focused on profitably growing sustainable eCommerce brands, adMixt's award-winning technology is purpose-built to optimize and attribute incremental new customer acquisition. Their paid media management and creative service offering will work to enhance Reddit advertiser performance, at the highest scale
• PMG: The independent agency brings together a team of strategists, technologists and creatives to help brands meet consumers where they are, connecting more Reddit advertisers with the right audience and unlock new opportunities for the agency's clients to scale across the Reddit platform

These collaborations will continue to grow in the future, providing more businesses with enhanced Reddit ad alternatives that will support advanced targeting, analytics, placement, and more.

Reddit adds that its Ads API remains under development, with these initial partners set to assist the platform improve and evolve its ad capabilities, with a goal to giving additional tools and possibilities for all marketing partners moving ahead.

As previously said, Reddit has been attempting to evolve its ad platform in recent times, first by deleting some of its most controversial and possibly unsafe subreddits, and then by developing its ad tools and possibilities, which provide greater capacity to connect with the app's engaged users.

And, with over 50 million daily active users spread across 100k engaged groups, Reddit might provide tremendous opportunity for the right companies with the appropriate targeting.

With that in mind, these new connections might be a significant step forward, and it may be worthwhile to search Reddit for relevant topics and groups.