TikTok topped the download charts again in November, but how long will it last?

by WarriorForum.com Administrator
8 replies
A new article on Social Media Today reports that TikTok has continued to maintain its dominance as the app of choice, for young users in particular, though there are some indicators that its growth is now slowing after its meteoric rise over the past two years.

The beginning of a significant decline, or just what's to be expected?



According to the latest data from AppFigures, TikTok was once again the most downloaded app in November, followed by Instagram, Facebook and TikTok editing app CapCut.

As you can see above, TikTok and CapCut were actually one and two on iOS, while Instagram remains popular on Android, which is at least in part due to downloads of the app in India, where TikTok is banned. And despite the many rumors of its demise, Facebook remains popular, especially in developing markets, while the overall rise of CapCut once again points to the influence of TikTok, and the expanded opportunity for the app to facilitate new trends and monetization opportunities.

But, there are some signs of weakness in TikTok's thus far unstoppable growth machine. According to recent data sourced via Sensor Tower (and shared by Eric Seufert), US installs of TikTok declined almost 33% year-over-year in November.

A growth plateau, to some degree, is maybe expected, given overall downloads of the app over time, but it's worth noting that Meta's apps have continued to see download momentum, as TikTok has begun to slow.

That might not mean anything major as yet - and I definitely don't think it suggests that TikTok is losing audience attention. But it's another trend to watch, and it'll be interesting to see if there's a shift away from TikTok, or whether its growth is actually restricted to younger audiences, much like Snapchat. Though even then, TikTok's growth has already far outstripped Snap in overall usage.
#charts #download #long #november #tiktok #topped
  • Thanks to the audience attention, there's been Tik Tok marketers advertising courses on YouTube about 5 second silent videos that are ranking in millions in affiliate profits.

    The Tik Tok craze is taking the world by storm, and is now more of a gold mine for marketers to get cheap advertising. It's a mega traffic source now and it's fast becoming a marketers paradise.
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  • Profile picture of the author Jamell
    I could see Twitter gaining more market share seeing that it allows free speech .

    Tik tok is a hot hub but it's quick to censor content which will eventually back fire.
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  • Profile picture of the author Kay King
    I just read an article about the 'lion diet' on TikTok that is supposedly 'all the rage now'. The diet is water, salt and meat from a ruminant animal...and that's all.


    You have to wonder how gullible people can be but a definition of TikTok I found was 'Darwin's playground'...it fits.
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  • Profile picture of the author DWolfe
    Every Platform will eventually hit a plateau and level off. However, the US Spending Bill should cause more of a decline. From CNBC -

    Also, see the 2nd part about e-commerce!

    PUBLISHED FRI, DEC 23 20223:08 PM EST

    "TikTok banned on government devices under spending bill passed by Congress"


    "Under the bipartisan spending bill that passed both chambers of Congress on Friday, TikTok will be banned from government devices, underscoring the growing concern about the popular video-sharing app owned by China's ByteDance.

    The bill, which still has to be signed into law by President Joe Biden, also calls on e-commerce platforms to do more vetting to help deter counterfeit goods from being sold online, and forces companies pursuing large mergers to pay more to file with federal antitrust agencies.... " More of the story - https://www.cnbc.com/2022/12/23/cong...t-devices.html
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  • Profile picture of the author Kay King
    What many people don't know is this is not new....my son had a high security clearance when TikTok first appeared on the scene (2018?)- and he was quickly alerted 'do not use tiktok on any official device'....in fact, he was discouraged from using it at all.

    Now the message is 'look, we are doing something' - but not the truth.
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    Do clouds ever look down on us and say 'that one is shaped like an idiot'?
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  • Profile picture of the author Doris Faith
    Thanks for the info
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  • Profile picture of the author Anna Kolchevska
    I bet it will last. TT is a new Google because it has real personal reviews that can be more trusted as it was with YouTube before.
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  • Profile picture of the author sajibDM
    I watch tiktok
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  • Profile picture of the author robert2126
    Informative...
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