Report: Social media engagement rates are dropping

by Administrator
14 replies
The 2023 Social Media Benchmarks Report is out, and this report covers social media engagement on Facebook, Instagram, TikTok, and Twitter.

Here are the insights you need to know.

Overall engagement

There has been a decline in total interaction on Facebook, Instagram, and Twitter between 2019 and 2022 across all industries.

Engagement on Facebook and Twitter slightly changed -- for Facebook, engagement dropped by 0.06%; Twitter saw a 0.01% drop.

Over time, both networks' weekly posting has decreased from 5.8 to 5 posts on Facebook and from 5.4 to 3.9 posts on Twitter.

Instagram, on the other hand, had a far greater decline, from 1.22% to 0.47%. Yet in contrast to Facebook and Twitter, the number of posts on this site each week has gone up from 4.3 to 4.5.


Facebook's typical follower engagement rate on posts is 0.06% across all sectors.

There are 5.04 weekly postings on average across all industries, with media publishing the most at 73.5 times per week. This is probably due to the fact that media firms produce more news material than brands from other sectors.


Instagram's median follower engagement rate on posts is 0.47% across all sectors.

Sports teams publish the most, at 15.6 times weekly, with a median of 4.6 posts per week across all industries.


The average industry-wide engagement rate for posts on TikTok is 5.69%.

Media posts the most videos (4.2 times per week), with 1.75 being the median across all industries.


Twitter's median follower engagement rate on posts is 0.035% across all sectors.

Media tweets the most (70.2 times per week), with a median of 3.91 tweets per industry every week.

You can view the full report here.
#dropping #engagement #media #rates #report #social
  • Profile picture of the author powerofschool
    All Social media channels are becoming more challenging to get engagement organically and every thing becoming commercial comparatively last 5 years . To reach our own audience we have to spend amount to increase the reach and engagement. Up to some extent videos are reaching good organic reach now a days especially reels in instagram , shorts in youtube etc .

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  • Profile picture of the author rahulkapoorr
    Keeping these stats in mind, what strategy should we opt in order to increase engagement organically?
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  • Profile picture of the author Kay King
    in order to increase engagement organically

    I don't believe you can increase the 'engagement' of other people...what you do as a marketer is to capitalize the engagement you HAVE so you continue to attract those people who are on the platforms....i.e., more advertising, better advertising, for example.

    Lower numbers in the US at least may be due to return to normal after pandemic over-use of social media.
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  • Profile picture of the author chuckholmes
    Social media platforms change, even come and go. There are many to choose from. Even worse, they are all competing for the same people's time and attention. Despite this, email marketing still remains strong.

    My # 1 priority is to transition my social media audience to my email list. That way I can stay in touch and send them to different websites, at my convenience.

    Also, many of the social media sites manipulate their algorithim so you must pay to play. If you're doing paid ads, social media is still great, but the typical organic engagement is low, partly because many of your followers or subscribers don't even see your posts.

    Bottom Line: Don't rely 100% on social media to communicate with your followers. Leverage social media, but keep email marketing your top priority.

    What are your thoughts?
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    • Profile picture of the author Email Empire
      Well said, however I'm new, how can I approach this? I don't have any social media followers or list as of now
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  • Profile picture of the author RMRC
    I wonder if any of it had to do with the fact that between 2019 and 2022 the pandemic was happening and so many people were depressed and less engaged due to so many negative things happening that their usual escape (social media) was no longer an escape? Just a theory.
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  • Profile picture of the author Billy Carter
    If you've been posting similar types of content for a long time, your followers may be getting bored or fatigued. Consider shaking things up and experimenting with new types of content to keep things fresh.
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  • Profile picture of the author Jamell
    Engagement might be dropping but each of the platforms that you mentioned they are growing. It comes down to content creators having the ability to be more creative to keep people's attention as well .
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  • Profile picture of the author spartan14
    Well guess what social media wants people to spend money on ads on their platform and dont like people to make money for free on their platforms and thats way they dont give you to much reach
    I think you should not give up and continue to post your content

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    • Profile picture of the author skepticofall
      people are getting tired of the usual old content.
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  • Profile picture of the author zainsultan
    I think every platform has its own trendy time. People like and enjoy, but these social media platforms are on top nowadays.

    You need to update informative and relevant content on a daily basis, People like uniqueness.
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  • Profile picture of the author Numan Amjad
    Your post is beneficial. I would like to know more.
    Social media engagement refers to the level of interaction and communication that occurs between a social media user and the content they consume, as well as the other users on the platform. This interaction can take many forms, such as liking, commenting, sharing, and messaging. Social media engagement also includes metrics such as followers, reach, impressions, and clicks, which help businesses and individuals measure the effectiveness of their social media marketing efforts.
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  • Profile picture of the author Kenrik
    What are the reasons behind the dropping down of Social media engagement?
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  • Profile picture of the author cybersea
    I think it will be interesting for people to read your content if you add a few posts about something else. humor and talk about your life. but everyone needs to do it carefully
    Signature Facebook and Twitter accounts
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