Report: Social media engagement rates are dropping
Here are the insights you need to know.
There has been a decline in total interaction on Facebook, Instagram, and Twitter between 2019 and 2022 across all industries.
Engagement on Facebook and Twitter slightly changed -- for Facebook, engagement dropped by 0.06%; Twitter saw a 0.01% drop.
Over time, both networks' weekly posting has decreased from 5.8 to 5 posts on Facebook and from 5.4 to 3.9 posts on Twitter.
Instagram, on the other hand, had a far greater decline, from 1.22% to 0.47%. Yet in contrast to Facebook and Twitter, the number of posts on this site each week has gone up from 4.3 to 4.5.
Facebook's typical follower engagement rate on posts is 0.06% across all sectors.
There are 5.04 weekly postings on average across all industries, with media publishing the most at 73.5 times per week. This is probably due to the fact that media firms produce more news material than brands from other sectors.
Instagram's median follower engagement rate on posts is 0.47% across all sectors.
Sports teams publish the most, at 15.6 times weekly, with a median of 4.6 posts per week across all industries.
The average industry-wide engagement rate for posts on TikTok is 5.69%.
Media posts the most videos (4.2 times per week), with 1.75 being the median across all industries.
Twitter's median follower engagement rate on posts is 0.035% across all sectors.
Media tweets the most (70.2 times per week), with a median of 3.91 tweets per industry every week.
You can view the full report here.
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