Study: TikTok dominating short-form content
Unsurprisingly, a recent study conducted by Social Insider shows that TikTok achieved the highest user engagement among short-form video platforms. Instagram Reels and YouTube Shorts follows, respectively.
Reels had the highest watch time among the three platforms, while brands post twice as frequently on TikTok as Reels and Shorts.
This is despite TikTok's multiple issues concerning data privacy. However, it would be foolish to overlook Reels and Shorts. As mentioned, the former has the highest watch rate among the three platforms.
And of course, marketers like you could use a multifaceted approach: TikTok for viral trends, Reels for high watch rates, and Shorts for discoverability.
Chime in.
Admin note: Affiliate links are not allowed in paid user sigs