Threads could be the new Twitter

Since its launch on July 5th, Threads has quickly gained momentum and is now recognized as the fastest-growing social media platform in history. Within the initial hour after its release, the app managed to amass an astonishing five million sign-ups, an impressive feat accomplished merely three months after Meta's announcement of developing a Twitter alternative.

And the talk about Threads is that many marketers have already taken a step back from Twitter following Elon Musk's takeover last year. Consequently, that resulted in a 59% drop in ad spend in the US.

So is Threads the new platform?

What is Threads?
Threads is the newest app from Meta. Right now it's tied to Instagram, and is currently only available to iOS and Android devices (no web version just yet). Meta describes Threads as "Instagram's text-based conversation app."

Much like Twitter, Threads lets users post updates, share content (text, images, and videos), and interact with other users via likes, reports, and replies.

How many people are on Threads right now?
Since its launch, Threads has garnered an impressive user base of over 100 million signups. What makes this achievement even more remarkable is that the majority of these users have joined organically, without any advertisements being run on the platform...at least not yet.

To provide a comparison, it took Instagram a week to reach 100,000 users when it was initially launched in 2010. This highlights the rapid growth and popularity of Threads within a relatively short period of time.

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