What is shaping up to post TikTok trends

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with the possible demise of TikTok I am starting to see where many "influencers" are moving to next... And I think it is interesting.

MANY are discussing - asking their audience, if they should move towards a BLOG... Yes, a BLOG. Have seen this more than a number of times. The many I have seen do have a website... but it is more for merch than anything else... basically a cog in the workings of their efforts.

I have always suggested that a website should be the center hub and each of the different platforms you participate on be spokes to that central hub.

If you are a content creator, you should have a daily blog that points to each piece of content that you have published that day. Doesnt take much time each day, and gives followers the ability to see what you may be posting on other platforms... just a tactic that works for me.

What gets interesting with the whole TikTok thing is even if there was to be a "Buyer" here in the states, it would not take long for things to fall down hill. The down hill would be "Bandwidth" which ultimately translates to reach. Current TikTok enjoys basically limitless band width, and "Reach" can be astounding... vs say any of the USA based Social platforms where we all know "Reach" over the years has been throttled..

Bandwidth AKA "Reach" is the one financial aspect of this business that can be controlled. Bandwidth costs money - and Bandwidth is directly related to "Reach" less bandwidth, and you get less reach... And we start looking at YouTube of old or FaceBook of old or Instagram of old vs where it is today... the choice to decrease the expense of Bandwidth AKA "Reach" has been made time and again.

If there were to be new owners of TikTok - which I doubt will happen - will be the probably almost immediate shrink in Reach, and with that will be an exodus of users ( or that has been the pattern over the years )

X or Twitter which ever you prefer actually thought this through at inception... Initially there was 120 Character limit, that was extended to 280... and is now 4000. The overall majority of tweets is still less than 280 even after the 4000 Character boost. By limiting the size of each tweet, they were limiting the overall amount of bandwidth - allowing for greater reach. I find this type of thing to be interesting - Sorry.

after all of that... it seems that either way at this point TikTok is probably doomed, and the current flow is going back towards Blogs.
#post #shaping #tiktok #trends
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  • Profile picture of the author socialentry
    I do not know what will replace tiktok in the short term but I get thefeeling we are just moving away from mass culture.

    More like a lot of micro communities than one big entity centered around one single figure.Thus far, this has been the trend.Eg Mr beast may or may not be but I dont think he has any mass appeal the same way Tom Cruise or Schwarzenegger did.

    I think most people over the age of 30 grossly underestimate just how mainstream video games became among the youth and Im willing to bet that in 10 or 15 years something gaming related will become dominant.



    Ive never really been a marketer and its been a while sice I closed a cold call. But one of the thing that makes sales difficult is that you're never quite sure what outside social factors affect the sales call so you have to build authority very quickly from scratch and you have to get an educated guess during pre-qual.

    In gaming (in particular virtual reality),social pressure is basically baked in. The experience is just a lot more visceral than say a cold call or a copyvriting piece.
    Couple that with the data that is captured via gaming,
    It could make for a very potent combination.

    I have seen friends and acquaintance raise comfortable sums of $ with audiences that are minuscule via gaming. I suspect that more people will go for similar strategies. What they trade in terms of sheer reach, they get back in engagement and simplicity.

    My bet right now would be on whatever Tim Sweeney and his crew is cooking.Mostly because of the Verse programming language: they're the only one with plans that leaves ample room for ( very young!) creatives.

    I agree with the blog thing but I think owning your data is the most valuable thing a blog provides.


    A bit off topic but Im just furprised there is not more interest in the OP.
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  • Profile picture of the author squishpea123
    I agree with the previous guy that the gaming culture will play a big role in whatever comes next for social media. Gaming is big shit with the younger generation! I mean, growing up we liked video games but they've evolved into something far beyond anyone's expectations. Like, they have video game competitions now where kids play Pokemon against each other for literal MILLIONS OF DOLLARS on a big screen in a huge stadium arena where people can come and watch the event, and the place is PACKED full of people like it's the NBA finals. I think it's called "E-Sports". Things like Twitch and AR/VR and existing in the Metaverse are also popular with the upcoming generations, so I wouldn't be surprised if the next popular social platform involves some combination of these things.

    It is interesting that people are getting into blogs again now, but it kinda makes sense as a reaction to the oversaturation of empty, clickbait-type, faked with AI, overly facetuned, too-many-emojis-were-used-because-the-actual-video-is-mind-numbing content we see alot of on TikTok. They probably want to use a medium that feels real, genuine, uncomplicated, more intimate and personal and less "likes"-obsessed. Things like AI and such are moving faster than people are able to determine its potential risks, what it's role should be and how best to use it ethically, so I can see some people wanting to put the breaks on tech and go back to something with less drama.

    But the trend also seems to be that we're becoming more enmeshed with technology the further it evolves, and the line between our actual physical existence and our online internet lives becomes progressively more blurred. The next popular social media platform might be a kind of a Metaverse/Virtual Reality/Video Game-like space where people log on to socialize, play games, learn stuff, create things, engage in commerce or try to escape reality, much like they do on social media today- but advancements in technology will allow for this social media program experience to be far more immersive than in the past. The platform might feel almost like an alternate virtual life that overlaps with your real life, where people can take on a second existence as avatars of themselves (or of not-themselves) in a videogame-like environment where they can act without the limitations imposed on them in the real world, where they can do and be whatever, if only virtually. Maybe the platform will allow individuals the option to build on top of the program and shape the fantasy world to their liking, with the result being an ever-changing ecosystem in which users feel a greater deal of ownership and freedom in their use of the platform compared to the more centralized control that many feel threatened by with our current social media. People depend on social media to accomplish their goals in life, earn a living and run their businesses, but in the end every user is still subject to the random whims of Mark Zuckerberg or Elon Musk. I think the public is becoming increasingly frustrated by this, considering social media has become an unavoidable part of daily life and is now practically obligatory for businesses, yet it's something they have no control over. People recognize the inherent issues with this arrangement, and I think the next form of social media will reflect this sentiment.

    Speaking of decentralized things, this next social media could also have a disruptive effect on the current financial systems and money in general. Right now there are entire economies that operate within specific games, stores or metaverses independent of the mainstream financial system that have their own digital- and crypto-currencies for use in that platform, and many people are gladly spending what's considered "real" or fiat money for swords and potions and outfits that will only ever exist in a video game world. Conversely, there are also situations where holding a certain crypto coin or NFT provides the owner with benefits that are redeemable in the real world. The new gamified VR social media platform might follow this trend, and we could see less reliance on banks, the dollar and other fiat currencies, and more widespread adoption of cryptocurrencies and alternative forms of money as people join and become immersed in the alternate reality of the future social media.

    I'm not saying a future social platform like this would be good or bad - I just think it's where we're going, probably with some positive and some negative consequences, like with most things.

    But like almost all of my predictions, this one is also probably totally wrong.
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