Is it ok to outsource getting likes Facebook FanPage?

by Jealee
15 replies
Hello Warriors,

I saw this project post to a freelance service, and the project post is "get 2k likes for facebook fanpage" And it costs you $30 to get the likes.

Can someone explain to me more on this? Thank You.
#fan #fanbook #likes #outsource #page
  • Profile picture of the author Melissa82
    Your Likes have to balance with all of your off-page SEO activities to look natural to Google. For example if you have only 15 backlinks and a thousand Likes it looks so artificial. Secondly if you do have thousands of backlinks and go from 0 to 1000 Likes in a week then nothing the week after, again, it looks bogus.

    If the service spreads them out over three months, which I doubt it does, then purchase that service every three months to maintain consistency.
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  • Profile picture of the author Jealee
    What about the quality of the people who likes the page? If I include my opt-in form and set my welcome page as my landing page, will it works?
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  • Profile picture of the author Ayush Sharma
    Most of these likes are by botnet or fake accounts. These likes are not at all targeted. I used to be a reseller like that too.. They are just account collected from here and there.
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    • Profile picture of the author Verisimilitude
      If you do, you better pray your client never finds out.:p

      A part of why so many companies are starting to see "likes" as valuable is because of the perception that they're worth even more than an organic impression(debatable in a lot of cases, but we have a lot of snake oil out there and a lot of people eat it up). There are a lot of "reasons" why people believe this, including but not limited to:

      *Interest - If a person "likes" your page, it means that they're not just aware of your brand, but also are interested enough to act least interact with it on some level.

      *Metrics - A lot of larger advertising firms will actually use the "like" as well as other social media chatter to gauge the effectiveness of non-digital aspects of an integrated media campaign (this is why you're starting to see more print and TV ads that include a "like us on FB" or "find us on Twitter" in the ad)

      *Visibility - if a person "likes" your page, it appears on their friends' news feeds. This supposedly generates "free eyeballs" (highly situational, who the hell actually spends that much time creeping through their news feed looking for what pages their friends are "liking"? Only a specific kind of person with a specific kind of psychographic profile would do this, and that limits the kinds of brands that are able to make good use of this. Not to mention, if you're targeting these people who are facebook addicts and waste all their time on there instead of being productive, what are the chances that they can even afford to be a loyal consumer of your brand?)

      There's a whole crap-ton more where these came from, but I'm just trying to give a few examples.

      By outsourcing your "likes", you effectively eliminate all of these "benefits" and more. The "likes" suddenly become nothing more than a vanity metric. When your client sees that you got 1k likes, but that it did squat for his ROI, things may get messy. Especially since another big reason businesses are turning to digital media over traditional media is for its superior metrics, particularly regarding the relationship between spending, initiatives and ROI.
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  • Profile picture of the author underworld
    Banned
    It is only to give an fake impression to visitors showing that so many people like your website.It also makes genuine people to click like some times later.It's simple Famous become more famous.Not sure of google rankings.
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  • Profile picture of the author Jealee
    Thank you Verisimilitude!

    That was very informative! What I had in mind, I was thinking to go to fiverr and get 250 likes for $5. Maybe just to get the few likes first so they wont be the first few genuine people to like, I know it can be awkward to like pages with nobody's there. Lol.

    Does anyone know how I can apply efficient facebook marketing other than the facebook ads? What I mean is free facebook marketing.
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    • Profile picture of the author Verisimilitude
      Originally Posted by Jealee View Post

      Thank you Verisimilitude!

      That was very informative! What I had in mind, I was thinking to go to fiverr and get 250 likes for $5. Maybe just to get the few likes first so they wont be the first few genuine people to like, I know it can be awkward to like pages with nobody's there. Lol.

      Does anyone know how I can apply efficient facebook marketing other than the facebook ads? What I mean is free facebook marketing.
      It can be awkward, but is it awkward for everyone? I think one of the biggest issues a lot of marketers run into frequently is the assumption that everyone, or at least a majority, thinks like they do. Or that everyone is as logical as they are.

      There's definitely a group of people out there who would find it awkward and intimidating to "like" a page when it looks dead and doesn't have a lot of activity. However, do you think that it may also be possible that there's also another group of people out there who prefer brands to be small, niche, and non-mainstream? Just look at the hipster movement - who coulda predicted that it would've taken off the way it did before it picked up speed? Conventional logic before Hipsters became the newest fad would have dictated that people want to be popular and conform to their peers and celebrity idols.

      Hope that adds some perspective.

      With that being said, I'm not saying that you necessarily shouldn't go on fiverr and get those initial "likes". What I am saying, though, is that perhaps you should reconsider what your client's target market is and what kind of opportunities it can realistically pursue in terms of branding before deciding what kind of social media initiative they should take. A SWOT analysis may be a good start.
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      • Profile picture of the author officer_iron
        Originally Posted by Verisimilitude View Post

        It can be awkward, but is it awkward for everyone? I think one of the biggest issues a lot of marketers run into frequently is the assumption that everyone, or at least a majority, thinks like they do. Or that everyone is as logical as they are.

        There's definitely a group of people out there who would find it awkward and intimidating to "like" a page when it looks dead and doesn't have a lot of activity. However, do you think that it may also be possible that there's also another group of people out there who prefer brands to be small, niche, and non-mainstream? Just look at the hipster movement - who coulda predicted that it would've taken off the way it did before it picked up speed? Conventional logic before Hipsters became the newest fad would have dictated that people want to be popular and conform to their peers and celebrity idols.

        Hope that adds some perspective.

        With that being said, I'm not saying that you necessarily shouldn't go on fiverr and get those initial "likes". What I am saying, though, is that perhaps you should reconsider what your client's target market is and what kind of opportunities it can realistically pursue in terms of branding before deciding what kind of social media initiative they should take. A SWOT analysis may be a good start.
        You put it terrifically.

        As IMers, we definitely think of things differently than non-IMers. Plus, just because we notice every little detail, most people don't. A lot of people wouldn't even notice if there were 5 likes or 500 likes. I guarantee that my mom wouldn't factor in the number of likes a page has when deciding whether or not to like it.
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  • Profile picture of the author Nikolas
    There is something very important that is missing here. Facebook ranks your page depending on the engagement that your posts have.

    That means that whenever you post something in your fanpage, if your fans don't engage (like, comment, share) your rankings are dropping and your posts wont show up on your fans timeline.

    So with that in mind, buying irrelevant likes from people who don't like your product will actually harm you. You need real people who engage with your status updates. Otherwise you have a problem.

    Just my 0.02
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    • Profile picture of the author payment proof
      I wouldn't pay to get likes on Facebook. It could possibly get your Facebook page banned. Do the work necessary to build your own fan base on Facebook and you'll be much better off in the long run.

      Plus, how are those paid likes going to help you? They won't actively comment on your page, buy your product or service, etc.
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    • Profile picture of the author mascaralucia
      You hit the nail on head!
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  • Profile picture of the author Wisden Writers
    Well Mostly ppl do it with fake profiles, spamming. So don't expect real users and specially users who interact. Its just for increasing no of fans and later frds of those ppl will be liking your page as liking became habit now a days. Its Viral marketing which increase no of fans.
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    • Profile picture of the author Verisimilitude
      Originally Posted by Wisden Writers View Post

      Well Mostly ppl do it with fake profiles, spamming. So don't expect real users and specially users who interact. Its just for increasing no of fans and later frds of those ppl will be liking your page as liking became habit now a days. Its Viral marketing which increase no of fans.
      Technically, it's not even viral if the fans aren't real or if they have no real interest. Plus, the idea of going viral is to have your idea spread more than once. Viral would ideally be:

      Idea -> Person A -> Person B and Person C -> Person D and Person F and Person G and Person H, etc.

      When you pay to "spread" something, it's more akin to

      Idea -> Person A -> Dead
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  • Profile picture of the author Jealee
    Well then I guess I there is no short cut way to get likes for your fan pages.

    From what Ive been told, the genuine way for social media marketing is build relationship and engaging content. =)

    Thing like commenting, post video and pictures, commenting on other pages, comment on them and so on...
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    • Self deception is very dangerous for your business.

      Unless you know what you are doing, such as to project a popular image to other audiences.

      But I don't recommend that. I think one day, Facebook will probably do something about it. You don't want your fan page to be removed by the admin.
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