I get that if you have a site about purple handbags or camping or some other passion. You're bound to get lots of social love with quality content about things people actually want to talk about. But what about those quiet niches that have been so promising for us marketers in the past? Surely we can't expect someone to tweet about the dangers of vaginal mesh or give a facebook shout out about the 3 things you can do now to finally get relief from genital warts... yeesh!
So what's the deal with sites like these? Since it's not likely that people will pin, like or tweet for these hungry but hush hush markets, how do we get the social juice that we need to fuel our google love for these sites? Or do we just go about the usual backlinking, guest blog posting, forum posting, video marketing, etc. etc. etc.?
What steps are you taking to get google love for your not so sociable niches?