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Is it better to build a list traditionally or on Facebook?

by goingup
14 replies
Could i have opinons from people who have built lists one way or the other on the pluses and minuses of either method?

Traditionally- a squeeze page. Its my understanding that the open rate of emails is horrible. And that aweber and otheres can and do close accounts regularly for no apparent reason. But i dont know, thats why i'm asking. You do, however, own the list.

Facebook: You dont really own the list. But no squeeze page needed. Open rate of the emails, in general? Don't know. I guess you need to post content on a fanpage once or twice a week, for each list? Is that true? Account can also be banned for unknown reasons, or due to algorithm changes which you have to try and keep up with.

Which is best/easiest?

Oh-and now i read that the new kid on the block is Pinterest. Any list building platform there? And that they are kicking facebooks butt. Are they?
#build #facebook #list #traditionally
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by goingup View Post

    Traditionally- a squeeze page. Its my understanding that the open rate of emails is horrible.
    Many people do seem to have horrible open-rates, it's true. It takes my breath away every time I see someone here "advising" less experienced Warriors that "a 25% open rate is normal". It's just bizarre. These are people who recommend list-building, spend a lot of their time trying to build their lists, and when the outcome is that three-quarters of their own subscribers won't even open an email from them, they think that's "ok". Some of them even think it's "good"!

    In my opinion, that depends mostly on their continuity-processes, the extent to which their entire list-building system is specifically designed around that objective, and the extent to which they understand that that's important.

    I wouldn't dream of trying to use Facebook to build a list, myself. And after all the testing I've done, I don't now use squeeze pages, either.

    http://www.warriorforum.com/main-int...ml#post6123982

    http://www.warriorforum.com/main-int...ml#post7005227
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    • Profile picture of the author AnniePot
      As Paul Myers explains in his most recent (and I think brilliant) offering, in this day and age, we should never become reliant upon one method of getting subscribers. In fact he lists 162 ways. If you become tunnel visioned and approach list building from an 'either or' perspective, you will be leaving thousands of likely subscribers on the table. In sort, embrace every way possible.
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  • Profile picture of the author gcbmark20
    Hi Going up!

    You can direct people from your F/B fan page towards a blog where you can then add subscribers to your list that way.

    I have the option of allowing someone to become a subscriber either from F/B itself and by posting regular updates of my blog by placing a link pointing back to it.

    Now I am not saying these are the only tactics you can use and you can always test these out to see how they work for you.

    The great thing about testing different methods out is that you know what works best for your online business after you have the results at hand.

    Don't be afraid to jump in and always expect some failures to happen.

    It is just part of the journey but the way I see it is that the sooner you get the mistakes out of the way; the sooner you get closer to where you want to go with your business.

    Hope this helps and have a top weekend my friend!!!
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    • Profile picture of the author Jay Jeremiah
      As important as not getting 'tunnel vision' is, I wouldn't recommend you try to do too many things at once. If you spread out your energies out too much it's not likely that you'll be really successful at any of them.

      I'd suggest starting with your own email list and once you've got your squeeze page converting as best you can and have established a bit of a relationship with your subscribers you can look at adding facebook to the mix.

      ...Let you email subscribers know about it and you can reach them in more than one way. But don't try to do everything at once. In my experience that only sets you up for failure!
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  • Profile picture of the author retsced
    Originally Posted by goingup View Post

    Which is best/easiest?
    There's your problem right there. The best is definitely not always the easiest. Anyone can build a list. My dog could build a fricking list. A lot of people on this forum have reports on how to build massive lists...fast!

    9/10 - Useless.

    Where are your leads coming from?
    Swaps = s**t
    Solo ads = s**t
    Banner ads = better
    PPC = better again
    Blog = Better again

    Most Squeeze pages do NOT give the visitor enough information. That means you will get more sign ups and less interaction. Unless your offer is super targeted - your visitor knows exactly what it is you are offering - you answer obvious questions - and distinguish any doubts...you will build a list of unresponsive subscribers. Again, this is just common sense.

    A 60% converting squeeze page with cold traffic will not produce as much as a 20% converting page where the visitor knows exactly what to expect from you, and your service. This is why pre selling your product or service on a blog will most definitely get you higher open rates and more sales.

    I use squeeze pages myself - but the funnel in place is a very powerful. Still, i get more sales from people who sign up for anything via my blog.

    *sorry if that was a bit off topic*
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  • Profile picture of the author WeavingThoughts
    How are swaps and solo ads useless?
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    • Profile picture of the author Alexa Smith
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      Originally Posted by WeavingThoughts View Post

      How are swaps and solo ads useless?
      In terms of the money you pay into the bank by using them.

      "Relatively speaking", and "overall", and "in my opinion".

      They're nice for people who feel good about having huge lists, don't mind three quarters - or more! - of their own subscribers not even being willing to open email from them (:rolleyes, and measure their "success" by numbers of subscribers rather than by money earned.
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      • Profile picture of the author retsced
        Originally Posted by Alexa Smith View Post

        In terms of the money you pay into the bank by using them.

        "Relatively speaking", and "overall", and "in my opinion".

        They're nice for people who feel good about having huge lists, don't mind three quarters - or more! - of their own subscribers not even being willing to open email from them (:rolleyes, and measure their "success" by numbers of subscribers rather than by money earned.
        ^^Exactly that^^
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  • Profile picture of the author goguy
    Build from every source you have access, no matter the source a list will always be valuable.
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    • Profile picture of the author retsced
      Originally Posted by goguy View Post

      no matter the source a list will always be valuable.
      Sorry, but that's nonsense.
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      • Profile picture of the author rfuture2009
        Originally Posted by retsced View Post

        Sorry, but that's nonsense.
        so what you are saying is, a list does not have value? :confused:

        that is nonsense
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  • Profile picture of the author rfuture2009
    this is an interesting question traditional list of facebook list..

    I am embarking on this journey at the present time, to see for myself which is better
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  • Profile picture of the author goingup
    Mayby i should have asked about building an sms list. The open rate there is somwhere around 95%. But-only people with smartphones (as opposed to stupid phones) could sign up...
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    Only dead fish go with the flow.

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  • Profile picture of the author sdentrepreneur
    I would suggest both, think about it, you can post on Facebook 2-3 times a day and people will see your post in the New Feed. Lots of potential for exposure.

    Using a email list, your open rate could be very week and you can only email at least once week.

    Really depends on the business and goals.
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