CREATING A FACEBOOK GROUP FOR CUSTOMERS

Thanks. The Laptop Millionaire has a couple of case studies making money with Facebook groups. Here's a one:
"I make $1,000 to $5,000 a month thanks to Facebook!" Ben H. is another of our seminar attendees who profits from using Facebook. Having attended a few of my seminars, Ben decided to start building up his Facebook groups, and he now makes $1,000 to $5,000 a month by marketing to his group members. Here's what he has to say about this strategy and his results: I have a number of Facebook groups, ranging from 200 members to about 1,000. The reason I like to have groups is they are like mini mailing lists that are totally free. Here is how I do it. First, I create three Facebook accounts, and I add friends to them and build them up. I do this is by joining other groups in the relevant niche. Then I just add everyone and when there are 200 friends or so in a Facebook profile I create a group. I then invite all my friends to join my group. I add them all to the three Facebook profiles. A fair number will join each time; then I just build my account and do the same again. I then message all the people in my group--I never just send out a link to an affiliate site or my own website; I always send them to my blog. That way I don't get spam complaints. I send them to a specific post and they will usually click through the link I have in the post, which could be a ClickBank affiliate link or whatever. Just provide valuable information and they will love it. I now make between $1,000 to $5,000 per month from this technique alone. It's really a cool way to do it and super easy and best of all--it's free! I message the people about once a week, sometimes twice. It's pretty flexible. I personally love this method. It is simple, free, and builds a list you can market to.

Is it that simple or is there more to it?