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I spend $50 but didn't receive a single sale.

by softproducts
52 replies
I spend $50 but didn't receive a single sale I was using PPC and got not more than 30 clicks but the sale stands @ zero...


I read somewhere that more than 60 Percent of Facebook ads clicks are Fake is that true.

Is there anybody who has made money out of facebook? If Yes I would really appriciate little information about your strategy.
#$50 #receive #sale #single #spend
  • Profile picture of the author softproducts
    Please also include any other social Media Sites from which revenue can be achieved.
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  • Profile picture of the author tanveerhabib
    You should work on your strategy of advertisements
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  • Profile picture of the author ronnieavelino
    Originally Posted by softproducts View Post

    I spend $50 but didn't receive a single sale I was using PPC and got not more than 30 clicks but the sale stands @ zero...


    I read somewhere that more than 60 Percent of Facebook ads clicks are Fake is that true.

    Is there anybody who has made money out of facebook? If Yes I would really appriciate little information about your strategy.
    So, you use facebook ads? I would suggest Adwords instead of fb ads because most of the ads were shown to those people who are interested because they SEARCH on those keywords.

    Regards,

    Ronnie
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  • Profile picture of the author SJJPFTW
    What exactly where you advertising? How were you targeting? What are your expectations? Honestly 30 clicks and no sale is pretty standard fare, the FB ad conversion rate hovers around about slightly less than 1% on average from memory.
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  • Profile picture of the author softproducts
    I am actually selling logo design services.. my website is cheaplogodesign.co

    This website have pretty good convertion rate.
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  • Profile picture of the author andynathan
    How many ads did you run? Did you test the image? Did you test the copy? When I run Facebook ads for clients I make sure to run at least 2-3 ads at all times to see what works best. And by the way, $50 is not a lot in PPC. I know money is money, but generally the clients I work with spend at least $100-$200 to start seeing some results.
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    • Profile picture of the author softproducts
      Originally Posted by andynathan View Post

      How many ads did you run? Did you test the image? Did you test the copy? When I run Facebook ads for clients I make sure to run at least 2-3 ads at all times to see what works best. And by the way, $50 is not a lot in PPC. I know money is money, but generally the clients I work with spend at least $100-$200 to start seeing some results.
      What kind of results do you achieve with $200 Spend... I am talking about the sales.
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      • Profile picture of the author SJJPFTW
        Originally Posted by softproducts View Post

        What kind of results do you achieve with $200 Spend... I am talking about the sales.
        IMHO You need to spend that much on any PPC campaign just in testing, by the time you test splits etc, otherwise your just shooting in the dark.
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      • Profile picture of the author andynathan
        Originally Posted by softproducts View Post

        What kind of results do you achieve with $200 Spend... I am talking about the sales.
        Softproducts,

        There is no one right answer to this, because the dollar amount varies between clients. I have a jeweller who makes $10K on an average sale. Compare that to another client who sells beauty products for $20-50 per product and you can see that Facebook ads is not a one set solution.

        Andy
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  • Profile picture of the author Niranpr
    You have to specific your target group first.

    Tracking is required to help you know what's working and what not.
    I use prosper202, It's Free.

    After you get a data, and know which ad work, which one is not.
    You can cut loss and gain the profit.

    But If your offer cannot convert after reach 100-200 clicks (depend on your strategy)
    change the offer.
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    • Profile picture of the author softproducts
      Originally Posted by Niranpr View Post

      You have to specific your target group first.

      Tracking is required to help you know what's working and what not.
      I use prosper202, It's Free.

      After you get a data, and know which ad work, which one is not.
      You can cut loss and gain the profit.

      But If your offer cannot convert after reach 100-200 clicks (depend on your strategy)
      change the offer.


      Thanks I genuinely appriciate you help.
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  • Profile picture of the author stevenfabian
    So, you use facebook ads? I would suggest Adwords instead of fb ads because most of the ads were shown to those people who are interested because they SEARCH on those keywords.
    I'd advise the same. Also, if you've had enough of wasting your time and trying to figure out everything yourself and wasting money on useless gurus' get rich quick programs, then I suggest you check out Perry Marshall's Definitive Guide to Google AdWords.

    Perry is the man when it comes to PPC advertising and he WILL deliver on his promise and show you EXACTLY how you can make dollars from nickles.

    Then you can stop chasing the BS, you can ignore all the gurus and listen to just ONE guy who actually knows what he's talking about.

    Otherwise, PPC advertising may do you more hard than good.

    All the best,
    Steve
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    • Profile picture of the author softproducts
      Thanks, I am going to go through the definitive guide, BTW reviews are pretty good about it.

      Will post my feedback and result on that soon.

      Originally Posted by stevenfabian View Post

      I'd advise the same. Also, if you've had enough of wasting your time and trying to figure out everything yourself and wasting money on useless gurus' get rich quick programs, then I suggest you check out Perry Marshall's Definitive Guide to Google AdWords.

      Perry is the man when it comes to PPC advertising and he WILL deliver on his promise and show you EXACTLY how you can make dollars from nickles.

      Then you can stop chasing the BS, you can ignore all the gurus and listen to just ONE guy who actually knows what he's talking about.

      Otherwise, PPC advertising may do you more hard than good.

      All the best,
      Steve
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  • Profile picture of the author socialassistant
    Basically, you need to run multiple version of FaceBook or PPC Ads to optimize impact of your Ads. There are many things to consider when you're placing ads like:
    Relevance:
    When a user types in a specific query, ideally, an effective ad would be 100% relevant for the query. So, for instance, if I search for red running shoes, I should see search results for red running shoes.

    Call to Action:
    The call-to-action here is a mix of the offering and "enter here," as the user has been told what they can win and where they should go to enter.
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    • Profile picture of the author softproducts
      you are very much correct on the relevancy of traffic, Relevant and 100% targeted traffic is key for success.

      On the same website I can getting visits through SE and getting a 1 sale out of every 10 visits.

      Originally Posted by socialassistant View Post

      Basically, you need to run multiple version of FaceBook or PPC Ads to optimize impact of your Ads. There are many things to consider when you're placing ads like:
      Relevance:
      When a user types in a specific query, ideally, an effective ad would be 100% relevant for the query. So, for instance, if I search for red running shoes, I should see search results for red running shoes.

      Call to Action:
      The call-to-action here is a mix of the offering and "enter here," as the user has been told what they can win and where they should go to enter.
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  • Profile picture of the author Antonio J.
    You need to test more and never give up. Sometimes it takes way more than $50 to see a first conversion.
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  • Profile picture of the author Seodorks
    Interesting enough and I do not see anyone asking this, what is your call to action ? Are you offering a free incentive to get them into your funnel and or newsletter, where you have residual marketing working for you through email marketing ? The problem with PAID search is that a WEAK brand typically forgoes any residual traffic benefit with paid marketing, since the visitor lands on your page, makes the decision to buy or not to buy ... the value proposition needs to be apparent, especially when asking for $$$$ or a sale ... FREE is a strong enough value, learn to use it and watch the sales build up once you have built credibility
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    • Profile picture of the author akoonapg
      Gotta becareful and know your target audience because facebook is full of teenagers who would rather click on a Justin Bieber ad even if they don't like him before they click on cheap logo designs.
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  • Profile picture of the author hardnova
    Originally Posted by softproducts View Post

    I spend $50 but didn't receive a single sale I was using PPC and got not more than 30 clicks but the sale stands @ zero...


    I read somewhere that more than 60 Percent of Facebook ads clicks are Fake is that true.

    Is there anybody who has made money out of facebook? If Yes I would really appriciate little information about your strategy.


    It has been well published that the FaceSpace Ad program is not as beneficial to merchants as the GOOG program. This is due to many, also well known factors like: demographics, fake profiles, message dilution and such.

    IF you really want to use FB marketing you are going to have to do the same thing you do when you want to use GOOG marketing:

    1. Find the right product or service that has a real market space.
    2. Find the right keywords people are using to find it.
    3. Build a site and optimize it as best you can around those keywords.
    4. Point a brand-able or/and key-worded domain at the site.
    5. Get Rank.
    6. Tweak it until it converts at the desired rate with generic search traffic.
    7. THEN you apply your budget for the Ad program and let it run.

    Now this may be a VERY simplified explanation but it's what you have to do. A lot of people simply turn on the Ad program and expect results but that is not how it is done and you can't skip the steps in most cases if you want to use Ad programs efficiently. You can waste a lot of money if you do not do this in the right order.

    -h
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  • Profile picture of the author WillyZ
    I don't think the majority of people are shopping on Facebook.
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    • Profile picture of the author illmill
      Originally Posted by WillyZ View Post

      I don't think the majority of people are shopping on Facebook.
      Really?! Have you ever used FB? They aren't shopping at all. They are wasting time at work checking out pics of hot people of the opposite sex. That's what FB is there for - wasting time and flirting. Therefore, dating offers tend to do well, but I don't think you can run these any more on fb.
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  • Profile picture of the author illmill
    IMO FB is crap and it's expensive, but regardless you need more clicks. It depends on what you're running, though. If you are just doing email submits that payout $1.50, then $60 should net you several conversions. Since you mentioned sales I'm assuming it's something bigger and you get commission on a payment being made. The higher the commission the more you need to spend to test. I usually spend at least $100 before writing something off. With $60 there's just not enough data. Your next three clicks could be sales. But it could also be your targeting, landing page, infinite variables. It's hard to help without knowing more.
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  • Profile picture of the author easyincomeguide
    Paid advertising is very tricky I lost $200 on my first paid ad faster than you can spell ad.
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    • Profile picture of the author sinfulm3
      It's much better if you do SMM than PPC. PPC advertising is pretty much automated these days. If anyone read it in the news Google were question on the Adwords system for automated clicks. They are cash cows.

      Or you could hire someone to manage leads for your services.

      My Australian Client spent away 500 AUD for PPC advertising for their new iOS App and only converted 4. The App just cost $0.99. Very low ROI. So now we are doing SMM to promote his app.
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  • Profile picture of the author areoo
    You should understand that almost al of facebook users who goes to facebook dont go there to buy something. its not a buying platform. Its only best to build your fanpage or maybe get some leads other than that. i doubt it would do any good.
    Just my 2 cents.
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  • Profile picture of the author SurrealPSD
    Interested in hearing how it works out for you, will be running my own tests next year
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  • Profile picture of the author areoo
    Yeah you can make money of facebook but not with sales. CPL/CPA maybe? and its a great place to start building a list thats for sure.
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  • Profile picture of the author contentwriting360
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    I would suggest Adwords instead of fb ads because most of the ads were shown to those people who are interested because they SEARCH on those keywords.
    Mate, these quoted texts above make sense. I just watched the YouTube video of Matt Cutts where he explained how Google Search works and how does their system work as far as Google Ads are concerned.
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    • Profile picture of the author TerranceCharles
      If you'e going to be spending your money on Paid Traffic, especially facebook ads. Be sure to due the proper research. Too many marketers get hooked on seeing immediate results, just throwing some traffic at your squeeze page and seeing if it converts.

      Doesn't work that way. Always remember also, your offer doesn't always fit the audience, you can create specific offers that fit's more with the audience. Also, paid traffic is harder to convert rather than email list traffic so you do need a good amount of traffic, but the right traffic. It's easy to watch your money disappear within hours.
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  • Profile picture of the author srinyvas
    How is your sales page? did you drive the PPC ads to you sales page or fanpage?
    If fanpage. Do your fanpage has any social deals. If no, Just create one special offers for facebook fans.
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  • Profile picture of the author donsdeals
    FB marketing has been a disappointment for me as well. However I did make a little money. Go back and read your ad. Call to action OK? Have a friend or neighbor read the ad to see if it is inviting to them. Make sure there IS a market for what you are selling. Try something other than google keywords to get your keywords. How is your ON PAGE SEO? Do you have an exact match (or close) domain? When you go back over your ad, make some changes and TEST IT. Don't be afraid to try Google adwords, but be VERY careful and set daily limits. That is a lesson hard learned....
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  • Profile picture of the author eternalsongbird
    It doesn't always click mate. Pass a little more time, try something else like SEO or social media optimization. The fortune will be yours.
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  • Profile picture of the author itravel2004
    Perhaps you can try second tier advertising or adcenter
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  • Profile picture of the author sham2
    you can try some other type of social bookmarking sites
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  • Profile picture of the author Digitalz
    What service or product are you promoting? People on facebook are usually bored and are interested in entertainment niche and similar ones, they might NOT be interested in your product if its anything totally serious or pricey.
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  • Profile picture of the author clature
    Why not try the smaller PPC companies like Bidvertiser and Adbrite ..... they're cheaper and I've gotten a few sales from there .....
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  • Profile picture of the author Lokahi
    Facebook ads are supposed to be highly targeted. So if you accurately entered your product type, it would have been targeted to people who are interested in seeing/buying those items. However, there is never a guarantee with PPC, even on Facebook that you will make a sale.
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  • Profile picture of the author TradingExpert
    Originally Posted by softproducts View Post

    I spend $50 but didn't receive a single sale I was using PPC and got not more than 30 clicks but the sale stands @ zero...

    Is there anybody who has made money out of facebook? If Yes I would really appriciate little information about your strategy.
    If you are not a Pro-PPC marketer, then I will advice you to focus your
    energy in building list of those interested in your products/services, help, guide
    and build relationship with them. The MONEY will definitely come looking for
    YOU. Check out my faceBook success rate with no money down @

    http://www.warriorforum.com/social-m...s-my-mama.html

    Enjoy!
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  • Profile picture of the author GlobalPay
    Well here is what I found,
    I myself was using Facebook PPC, spent a bit of money, no results. One day before Facebook went public General Motors have announced that they stop their advertising with Facebook because it does not work. One of the reason Facebook didn't pop on the day of its IPO, May 18th 2012, was because investors didn't believe that Facebook ads are effective. A proof of it not being effective is the fact that Facebook shares sunk to a low of $19, now Facebook is going mobile and they try to gain more money from mobile advertising like they never did. That did help to pop their stock that is about $31 a share at the moment.
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  • Profile picture of the author shrivasv
    facebook ads are crap (my experience).. i spent lot of my and clients money and used different tools and not much ROI... adsense is much better.... but, i managed to build list of 1500 people in 3 days using facebook...
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  • Profile picture of the author ab12
    I've been reading alot of people experiences with Facebook ads and they seem to be similar to this.... Hm makes me wonder if there's something missing....
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  • Profile picture of the author saloni
    Change your Advertisement strategies for better results...
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  • Profile picture of the author rockong
    With PPC, you're bound to lose money in the beginning. Each campaign needs to be tweaked and refined for strategy. I would actually recommend going through a PPC course - when I did, it literally changed my business around. I didn't rely on the crappy opinions of thousands of people on a forum (sorry WF, but there's only some people who know what they're doing with PPC here and for newbies, it is def hard to weed out), but I paid for a PPC course and it made all the difference
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  • Profile picture of the author dadan001
    I prefer to use viral marketing in facebook ..

    ...
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  • Profile picture of the author Arian Surya
    Have you done the specific Keywords Research ? How about the product, it is related enough to your keywords?

    Try to look deeply into those thinks, I think Your problems will correctly solved..
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    • Profile picture of the author ronrule
      You gotta do a lot more than $50 to start getting results... 30 clicks is nothing, and Facebook isn't a place to shop - it's a place to socialize. Your conversion rates on Facebook will typically be less than 1%. You need to get *thousands* of clicks before you really have any measurable click data and test campaign effectiveness, not dozens.
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  • Profile picture of the author ayu2013
    You should try adf.ly or DirectCPV, it will be better!
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  • Profile picture of the author shifat
    Since you are selling virtual service in online,choosing adwords/bing would be a better option for you.Also you need to create a different set of ad per targeted keywords,keyword related landing page,watch over your ads average position the higher the better,tweak them as you go.
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