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facebook ads reach

by pelican
1 replies
hi, i am new in facebook ads.

i am puzzled with the "Reach" attribute of facebook ads.

the "Reach" attribute explained by facebook is the number of unique people who see the ad (not impression).

assume i targeted a narrow group of 5000 users, if my ad ever has a "Reach" of 5000, does that means the ad theoretically seen by everyone in the narrow group?
#ads #facebook #reach
  • Profile picture of the author SEOSteveO
    It means that your ad can be seen by those 5000 users. Impressions is the number of time a a post or ad can be displayed whether its clicked on or not. With Reach it measures the number of people who can see or receive impressions of a post or ad.

    The reach number might be less than the impressions number since one person can see multiple impressions


    Hope this helps
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