Google and other search engines have recently been using social signals to help determine where to rank a website for its keywords. The ability to create excellent content and promoted quickly and effectively using social media is becoming one of the most important techniques that Internet marketers use.
Think about it like this if you were to make a big investment, for instant if you were going to buy car you want to get a recommendation first. Alike or vote is simply a recommendation, and these recommendations help build trust with search engine algorithms and trust with your target audience.
Even in the wake of the latest Google updates, one thing has remained true is using social media to promote your site, it's vital. Social signals are extremely strong factor Google takes into consideration.
You can improve your social signals much like SEO, there are some core elements you should follow - on-site and off-site. On-site elements include things like social buttons: Facebook likes, Google plus votes, tweet button, pinterest button just to name a few of the most popular social media websites. When building a website these days it's imperative to include the social buttons.
Off-site social signals include things like: creating an engaging Facebook page, a twitter page, a pinterest wall, and a Google plus account. Combining off-site and on-site social signals is a great way to propel your website forwards.
When starting a new search engine ranking campaign it's important to include social signals as a ranking factor.
Easy ways to add social Buttons
If you're a Wordpress user like a lot of us here you can add some nifty plugins which create social media buttons for you instantly. Some of my favourite plugins are:
Facebook Like Button
Pinterest Pin Button
Google Plus button