A bright, better and MORE PROFITABLE way, what I call the…
I’ve been testing this for a while now and am literally BLOWN AWAY at how EASY it is to use social media to engage my subscribers and build (let alone maintain) relationships with them.
What I lovingly call the “total engagement TRIFECTA” REALY is using social media to engage and build a lasting relationship with my list.
Anyone who knows even the BASICS of “internet marketing” and “email marketing” KNOWS that a positive relationship with your subscribers as the KEY DIFFERENCE between email marketing paydays… and utter failure.
So BUILD THAT RELATIONSHIP – there is no easier way to do it than what I’ll share with you now. So, follow along.
We will now be using social media to build a relationship with our list, quickly and easily.
We will be using…
• A BLOG
• A Facebook FAN PAGE
• A Facebook Group
You want a WordPress blog and this is even BETTER if you host it on your own domain name. In fact, for this, that’s important so I will assume from here on that it IS on your own domain name.
Installing it and finding a theme is easy using your host’s control panel and there are tons of free themes. This isn’t a tutorial on building BLOGS so I’ll leave it at that. There are TONS of BLOG tutorials out there if you need help. YouTube is our friend here.
What this IS about is building relationships with subscribers so here we go.
All your need to do is write a short article or even a tip and post it to the BLOG 3 times a week or so. When you do, email blast your list with an email that promotes the BLOG post.
Here’s an example…
| SUBJECT: [BLOG POST] Sneaky new trick I Use to get Traffic From Tumblr… |
I just wrote a new BLOG POST about a little trick I use to get free traffic from Tumblr. The best part is, this method doesn't cost me any money. It is totally free.
If you’re not using Tumblr, you should read why you’re leaving money on the table.
Nobody uses Tumblr and it blows my mind.
Don’t be a fool like everyone else, get on this!
===> LINK: www.link_to_post.com
This works wonders and when you start seeing comments from your subscribers (you will – I do) simply respond to them.
BINGO! You’ve now got your list engaged.
The PROOF is in the comments!
Keep this up and 2013 will be a good year.
FACEBOOK FAN PAGE:
You should have a Facebook fan page. Again, this isn’t a Facebook tutorial but there are plenty of free ones out there. Again… our ally, YouTube.
You want to post new TIPS on your Fanpage EVERYDAY. These can be quick tips or links to your BLOG POSTS made above. In fact, do both.
This is similar to above. When you post new TIPS, email your list and tell them about it. Not only will you get more “likes” but subscribers will also comment on your posts and will even flow over to your blog.
Keep up on these comments and this is the second way to engage your list and build that relationship.
Now as for emailing your lists when you make new posts, I don’t do it EVERYTIME because I am posting everyday. What I’ll do is email my list about a new post on my Fanpage on days when I DON’T email them about BLOG posts.
This works because we’re not bombarding them with emails, yet they’re still engaging with the Fan page.
In full disclosure I JUST started doing this with my “internet marketing” lists, although I’ve done it for quite some time with my “weight loss” and “back pain” businesses. There’s no other reason WHY I didn’t use Facebook for my “IM” stuff other than the fact that I was both busy and lazy.
But, I am doing it now and seeing great results – as I have in the other markets for some time.
If you employ this strategy combined with the BLOG POSTING, you’ll have a good year in 2013.
You should start a Facebook Group in your Niche. More and more people are doing this because it WORKS.
That being said, the time to do it is NOW.
Start a group in your NICNE. For example, in the “IM” space there are many “niches”, right?
Suppose you have a product about PPV, which is kind of making a comeback these days.
You’d start a Facebook Group about PPV and invite your lists to join it. It needs to be FREE of course.
The cool thing about this method is, once they join the group they can socialize with other members but YOU control the discussion. YOU create the posts within your group and let the other members discuss the topic of the posts, jumping in yourself of course.
This establishes YOU as the king-pin of your topic in the eyes of your subscribers – exactly what you want.
Once a week, email your list, telling them about new topics in your Facebook Group and invite them to join it.
Do this…. 2013 will be a very good year.
So, there you have it… the “Total Engagement TRIFECTA”.
If you combine the above social media campaigns into your email marketing you WILL build better relationships with your subscribers by offering more VALUE.
They are more than willing to pay you back in dividends for that VALUE because they can’t find it elsewhere (very few others put in the effort to do this).
Implement this and…. YUP, 2013 will be a VERY good year.