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Facebook Rules For CPA Offers

by lucasvera
2 replies
Hi all!

Lucas Vera here...

I have a big question for all of you!

In the specific case we do advertising with Facebook Ads, I have my standards rules, but not yet define which rule to apply for conversions cases (CR).

I share:

If an ad does not generate at least one-click its 1,200 impressions, I delete it.

If an ad does not generate a CTR of at least 0.1% in 3.000 impressions, I delete it. Except it have a positive ROI, if so, is ticking!

But here's my question ...

If an ad has a good CTR (say 0.2%) and it have 8.000 impressions (16 clicks), I should delete this?

Who believe you, based on their experiences ... it would be logical to cut a number that does not have an ad conversions.

I hope you can understand!
#cpa #facebook #offers #rules
  • Profile picture of the author franktwin
    Your CTR is kind of below average you should be at CTR: 0.04%-0.05% to be considered average and above, I would keep it since you are doing "okay" sometimes it takes several hundred clicks to see how well the ad works.
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    • Profile picture of the author lucasvera
      But my CTRs are always greater than 0.10% when over 5,000 impressions. Otherwise I deleted it.

      My big questions were:

      1) How many clicks each ad give opportunity to see if they converter

      2) Every how many impressions, Facebook starts to lower your CPC, if the CTR is higher than 0.10%, of course...

      Thanks Warriors!!!

      ... and sorry for my english, I use Google Translator with my basic knowledge.

      Bye!
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