Facebook marketing...what am I doing wrong?

7 replies
I promote Speed Dating events and figured Facebook would be a good way (as people keep telling me) to target single men/women and get them to 'Like' my page...

Now, it definitely is a GOOD idea but hell I've spent a small fortune getting a dozen likes and blew £35 in minutes...

I ran a campaign and had 215,000 impressions, 45 clicks and something like 13 actions and 9 likes...that seems very bad! Now, am I doing something wrong within the campaign settings? Or, is it seriously down to Facebook being VERY expensive or my advert? Should I be advertising via CPC, CPM? What should it cost for me to get 100 or so likes per day? I had heard it was cheap and people on here have said that with $50 they've got a few hundred likes with no problem but i'm just not seeing it.

Thanks, Rob.
#facebook #marketingwhat #wrong
  • Profile picture of the author franktwin
    FB ads have been harder and harder to satisfy their potential clients, I would suggest doing local targeting advertising on classified sections, build your audience and cross promote on different social media platforms and the likes will come naturally. With your niche I would not suggest doing anymore FB ads for now.
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  • Profile picture of the author scottlin
    Run Promoted Page Post Ads and use the Power editor to run them to the news feed only on desktop and mobile.

    Then target by selecting the age group best for your niche and by putting the names of the biggest dating related fan pages in the precise match area. That way the ad will only be seen by fans of those pages who are your absolute target market.

    Run and split test say 3-4 ads per campaign and watch the ads like a hawk when they come on and if your click through rate is good then you will be able to lower the price gradually without losing too much reach.

    Try both but i would recommend running share ads over picture ads coz i find many people like the picture but don't click the link so you pay for them to like your picture but you don't get them to your landing page and you don't get a page like.

    Promoted Page Post Ads are created by making a normal post like you would send to your fans of your fan page. So you need to make the post first. If you don't want it to be seen by existing fans click the little icon bottom left of status update box to schedule it. Once you enter the year 2013 and then go to add the month you'll see the option to "hide from news feed". Tick that. Make the scheduled date 1-30 days prior to today's date and then post it.

    Now the difference in the two ads is the picture ad you write a post no longer than 90 characters including a short url at the end and then you ad a big image (up to around 625 wide i usually go).

    The share or link ad is when you grab your landing page URL and you enter it into the status update box on your page and then you wait for the preview to be generated with a small picture and some text. Once it is generated you remove the link and then add up to 90 characters of text.

    Then you use the power editor to make them into ads.

    The power editor sucks so be prepared to spend a bit of time trying to understand it.

    But do this and your results will be massively improved and your costs will be much lower. I use CPC too!

    Cheers

    Scott
    Fans2Page.com
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    • Profile picture of the author TimD
      Originally Posted by scottlin View Post

      Run Promoted Page Post Ads and use the Power editor to run them to the news feed only on desktop and mobile.

      Then target by selecting the age group best for your niche and by putting the names of the biggest dating related fan pages in the precise match area. That way the ad will only be seen by fans of those pages who are your absolute target market.

      Run and split test say 3-4 ads per campaign and watch the ads like a hawk when they come on and if your click through rate is good then you will be able to lower the price gradually without losing too much reach.

      Try both but i would recommend running share ads over picture ads coz i find many people like the picture but don't click the link so you pay for them to like your picture but you don't get them to your landing page and you don't get a page like.

      Promoted Page Post Ads are created by making a normal post like you would send to your fans of your fan page. So you need to make the post first. If you don't want it to be seen by existing fans click the little icon bottom left of status update box to schedule it. Once you enter the year 2013 and then go to add the month you'll see the option to "hide from news feed". Tick that. Make the scheduled date 1-30 days prior to today's date and then post it.

      Now the difference in the two ads is the picture ad you write a post no longer than 90 characters including a short url at the end and then you ad a big image (up to around 625 wide i usually go).

      The share or link ad is when you grab your landing page URL and you enter it into the status update box on your page and then you wait for the preview to be generated with a small picture and some text. Once it is generated you remove the link and then add up to 90 characters of text.

      Then you use the power editor to make them into ads.

      The power editor sucks so be prepared to spend a bit of time trying to understand it.

      But do this and your results will be massively improved and your costs will be much lower. I use CPC too!

      Cheers

      Scott
      Fans2Page.com
      Geez Scott, that is a terrific answer. Thanks for your generosity!
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      • Profile picture of the author TimD
        How long should I let my campaign run before I start pulling out ads.
        I have a "like" campaign in the parenting segment. I've paid $4 for 16 clicks, or about a 25 cents a click, which seems terribly high.

        Facebook set the campaign to "optimize likes" before I could set it to optimize impressions. The cost has come down signficantly since I set it to optimize impressions.

        I have 17 ads + social stories. About half the ads are performing quite well (.2% to .4% CTR) and the other half are doing nothing. I have 1200 total reach, 6.2 frequency. The list is 4,000 people.

        When do I start turning off the non-performing ads and trying to drive down my cost?

        Thanks!
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  • Profile picture of the author scottlin
    I forgot to ad, you need to include special og meta tags on wherever your page is that you are using to generate the ad. The page that you are sending them to and facebook is going to generate the preview from coz you want to control the heading image and text.

    Check these links out:

    https://developers.facebook.com/docs/opengraphprotocol/

    The Open Graph protocol

    How to Add Facebook Open Graph Tags

    Cheers

    Scott
    Signature
    Hottest New Facebook App is here! Fans2Page!
    - Turn 30% of contest entrants into Real Paying Customers time and time again!
    -Use Facebook Notifications to reach 90%+ of your list when ever you want!
    Click here to check it out!


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  • Profile picture of the author momtreprenuer
    What is your ctr?? I agree with Scott. Do split ad testings and break down your targets. I go with cpc because its cheaper. Yes the cost is high at first but if more people interact with your post then you won't be charged as much. As for cpm, you get charged even when there are no interactions and FB will take every penny just to give you your impressions.

    I stay between 5k-10k target market, Don't use the # sign and do engagement posts. Also try testing stupid/cute awwh pictures up. It sounds weird but that does attract people to click! Lol! One last thing, try putting borders around your ad. It will pop out more from the rest
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