I Finally Got $0.00 CPC with FB ADS! Don't Give Up, It's Possible!

11 years ago

that's insane. I always hear people complaining about facebook campaigns costing too much. I guess it's trial and error.

Thanks
2 replies

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Eric S 11 years ago

Originally Posted by Vanilla Gorilla

that's insane. I always hear people complaining about facebook campaigns costing too much. I guess it's trial and error.

Yeah, it really is, I've done this for nearly 30 days straight now with the original campaign and in new campaigns that I've added since then. I've had 2 or 3 days mixed in with $0.01 per click, but every other one has said $0.00 on CPC.
- Thanks
- 1 reply
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- bbb7 11 years ago
  
  Could you be more specific how you did it?
  
  Thats a dream!
  
  Thanks
  
  1 reply
  
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  galihkartiwa 11 years ago
  
  Originally Posted by bbb7
  
  Could you be more specific how you did it?
  
  Thats a dream!
  
  yes..how to get low cost like it
  
  Thanks
  
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tsswd 11 years ago

Originally Posted by Vanilla Gorilla

that's insane. I always hear people complaining about facebook campaigns costing too much. I guess it's trial and error.

For a limited budget and/or niche, I believe they are on the expensive side compared to other advertising arenas.
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- 2 replies
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- itservicebiz 11 years ago
  
  Congrats. That's great and thanks for sharing. Facebook ads can work great, $5 is minimal for the value you got in return. Like you pointed out, most times, getting a good CPC rate is about trial and error, making adjustments over time and working with the budget options to control spending until your flying.
  
  All the best.
  
  Thanks
  
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- Eric S 11 years ago
  
  Originally Posted by fokte.com
  
  The thing that you have done is nearly impossible to get a click at US$0.01 or US$0.02 per click
  
  It's really not nearly impossible, there is some method behind the madness. I'm to the point now where I can set up campaigns in different niche and achieve these same results. Just keep testing different ad variations.
  
  Originally Posted by tsswd
  
  For a limited budget and/or niche, I believe they are on the expensive side compared to other advertising arenas.
  
  It depends on the niche, but you'd be hard pressed to find any other kind of advertising that you can get a click for 1 or 2 cents. Other forms may provide you with more targeted "buyer" prospects with credit card in hand, but these prospects are still targeted to the niche.
  
  Thanks
  
  1 reply
  
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  JasonAaron1 11 years ago
  
  Wow..that is really impressive. I need to spend more time learning this method. I used facebook PPC several years ago for a real estate and mortgage niche and did very well. Good luck with your fan page!
  
  Thanks
  
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Prevent Crime

11 years ago

Looks great, what is the ad title, picture and description if you wouldn't mind sharing. My ads are rubbish and usually get no clicks

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livitweb 11 years ago

Wow, that's really great. I'm not quite sure how you did it (hopefully you'll share it with us), but I hope it's true. I always hear about Facebook ads that are not generating anything and it's a welcome to know that somebody finally made it work. Congrats to you then!
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Eric S

11 years ago

Hey guys, I'd be happy to elaborate on it as much as I can without giving away my exact keywords, etc. Based on the strategy I'm using though, I've been able to do it with different campaigns and keywords, so I don't believe it was just isolated to my one niche. That said, I don't want to talk about it with exact details and then have thousands of people going after the same keywords and using the same ads word for word and kill my market.

If there's enough interest though, I'll spend some time breaking down exactly what I'm looking for as far as interests, what I'm doing with my picture to make it stand out, how I'm bidding, and all the other details. It would take me a little time to sit down and type it all out where someone could take it and try it without missing a step or not getting all the info.

[ 3 ] Thanks
1 reply

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MathewMaso 11 years ago

You are promoting FB fan page right?
Or an external website?
- Thanks
- 1 reply
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- Eric S 11 years ago
  
  Originally Posted by Prodak
  
  You are promoting FB fan page right?
  Or an external website?
  
  Correct, fb fan page.
  
  Thanks
  
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Eric S

11 years ago

Just an update. In the past couple days I've added 2 more campaigns and both have achieved 0.00.

A little tip, if you start out your campaign, use the optimized option that facebook gives you to determine your bid. And if during the first day, you're paying more per click than you want to, ride it out. Just set your daily budget lower. Once you reach your budget and get to the second day, things will change if facebook has determined that your ad is performing good. 100% of my $0.00 campaigns have happened on the 2nd day after I was just paying a higher CPC the day before.

[ 3 ] Thanks

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TheInfoMarket

11 years ago

Thanks for sharing this. I'm going to have to look at Facebook ads more seriously.

How much previous experience did you have with PPC? Would you say you are a Google Adwords expert?

Well I say PPC, but you're not paying per click or even paying at all. Just shows what optimization can do. You would have thought a business would want to round up the numbers no matter what.

Thanks

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Justin Says

11 years ago

My lowest has been around $0.0025 per click, which is $0.00

I think some people are confused by the "$0.00" number and think you're not paying anything at all.

I usually average around $0.01 - $0.02 but even $0.09 isn't terrible, especially if you're building the traffic to a fb page.

Thanks

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Vanilla Gorilla

11 years ago

You guys are killing me. I'm new to facebook ads and am having a hell of a time converting

Thanks

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Eric S

11 years ago

Yeah, $0.00 is not free, but it is less than half a cent. As you'll see in the screen shot above, I only paid $5 but had over 2700 likes.

And to answer the other question, I had absolutely no experience in it really. Very little, but by very little I mean I have tried it before (adwords, facebook ads, etc.) and was spending way more money than I made, so I shut it down quick.

Thanks
1 reply

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EliteAffiliate 11 years ago

Congratulations on that!

Facebook deffinetely favors internally linked (fan page) ads more than external links. People often don't realize how cheap it could be to grow their fan pages with ads and think they have to rely on viral traffic only.
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juangarciamtl

11 years ago

congratulations
to get 0.00 is awensome
i wish you the best with your fanpage

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JustinDupre

11 years ago

Ah sub 1 cent CPCs. I love it when I have campaigns like those. They're not common unless your ads are generally well targetted, but when you get them they are amazing money makers! Congrats!

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Vanilla Gorilla

11 years ago

I just started a campaign today that is down to .03. I'm hoping for .01 or less tomorrow.

Thanks
2 replies

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bluffbouy 11 years ago

i was able to get similar some time ago. $0.00
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David Sahel 11 years ago

I have a launch coming -must look for interest groups- hope I have such cpcs!
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willtosucceed

11 years ago

The lowest I was able to get down to was .05. It would be good to get ads down to 0.00 but I have found that Facebook ads do not convert well

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PPC-Coach

11 years ago

You targeting Russia?

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Justin Says 11 years ago

Originally Posted by PPC-Coach

You targeting Russia?

I've achieved the same and only target, U.S., Canada, and U.K. with a massive audience.
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kristinecpa

11 years ago

The lowest I've been able to get is $0.04. So not as good as some of the results above, but the ads are converting into both likes and clicks, so I can live with $0.04

I was wondering what type of ads you are using to get these rates (maybe I missed it)? Are they sponsored stories, like campaigns, other? I've had the best results so far with "post engagement" ads.

Thanks!

Thanks

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HealthWebmasters Dave

11 years ago

Way to go mate, thanks for the motivation to do better with our facebook maximization!!

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Ephrils

11 years ago

Wow. I've ignored Facebook ads because they don't seem to be worth it, cost too much, or there is no way I can think I can turn a profit from the money spent. If I can get it to $0.00 I need to give this another look!

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HiTom

11 years ago

Hi Eric and Justin,

Congrats on your success with those clicks. I don't know what your FB pages look like but I know you can build squeeze pages on FB. Have you tried those almost free campaigns with squeeze pages too or is it impossible to get such CPC?

I haven't done much FB advertising so I'm asking to know if there are some special requirements for FB pages to make this work.

Thanks!

Tom

Thanks

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kasun0777

11 years ago

is it usa traffic?

Thanks
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Eric S

11 years ago

Originally Posted by HiTom

Hi Eric and Justin,

Congrats on your success with those clicks. I don't know what your FB pages look like but I know you can build squeeze pages on FB. Have you tried those almost free campaigns with squeeze pages too or is it impossible to get such CPC?

I haven't done much FB advertising so I'm asking to know if there are some special requirements for FB pages to make this work.

Thanks!

Tom

I have only tried it with FB pages. I imagine it would be much more difficult to do it to an outside squeeze page, but I'm not sure if you built your facebook page to act like a squeeze page. Perhaps I'll have to get around to trying this.

Originally Posted by kasun0777

is it usa traffic?

Yes, I am strictly targeting USA facebook users, as my niche is only relevant to people from the US.

Thanks
1 reply

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HiTom

11 years ago

Originally Posted by Eric S

I have only tried it with FB pages. I imagine it would be much more difficult to do it to an outside squeeze page, but I'm not sure if you built your facebook page to act like a squeeze page. Perhaps I'll have to get around to trying this.

Hey Eric, thanks for your reply. Let me know if you do this.

I think we have to install an HTML app to the FB page, then add the squeeze page code and form. I'll try to create one, I don't know which app is better.

There are few ones that allow you to create a page under a tab, instead of using an iframe. I guess then you can choose this tab to be the "front-end" of your FB page.

Thanks again.

Tom

Thanks

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Sue McDonald

11 years ago

That is really interesting Eric. Facebook ads are seen by millions. Well done.

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iluvatoq

11 years ago

had a campaign the other day aswell . Targetted USA/CAN/AUS and UK . Had a CTR of 2-3 % wich ws hughe .

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IMStrategus

11 years ago

share the ad pictures please

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allvccs

Banned 11 years ago

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smodha

11 years ago

FB ads are really great. I'm getting 0.19% CTRs at the minute. I really need to split test and tighten up my campaigns.

If you're on the fence with FB ads then my advice is to jump right in!

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jsmiz

11 years ago

Impressive! Will have to retry FB ads with my fan pages...Tough the big question i still have is how to properly monetize a page?!

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WeavingThoughts

11 years ago

Exact rate? And how do such cheap clicks do anything for FB?

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StevenDelong

11 years ago

Thanks for the info Justin. I will try it on a FB poll and see what happens.

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rogerminh2401

11 years ago

I don't like facebook.I love Google ads more

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E3FN

11 years ago

How do you that?

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fokte.com

11 years ago

The thing that you have done is nearly impossible to get a click at US$0.01 or US$0.02 per click

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ziubzia

11 years ago

Congratulations,

I've never managed this, I'll keep trying I guess it's all down to using niche sectors.

Thanks

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alvinchua91

11 years ago

wow, the lowest I got was around SGD$0.04 clicks, which is slightly over USD$0.03 clicks

Thanks

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jony09

11 years ago

I myself have achieved $0.01 per click during my last run. Anyone interested can check out Mr Green's blog entries on getting cheap clicks:

Zero Cent Clicks On Facebook Ads - Mr Green

How To Get Cheap Clicks On Facebook Ads - Mr Green

now if we can just figure out a way to get it down to -0.01 :p

cheers and congrats on your success!

Thanks
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jasondinner

11 years ago

I love Mr. Green

Originally Posted by jony09

I myself have achieved $0.01 per click during my last run. Anyone interested can check out Mr Green's blog entries on getting cheap clicks:

Zero Cent Clicks On Facebook Ads - Mr Green

How To Get Cheap Clicks On Facebook Ads - Mr Green

now if we can just figure out a way to get it down to -0.01 :p

cheers and congrats on your success!

Thanks

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stumblerum

11 years ago

When you say to let Facebook optimise it on day one, do you mean select the "optimise for likes" or "optimise for clicks" or "optimise for impressions" options?

Thanks
1 reply

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Justin Says

11 years ago

Originally Posted by stumblerum

When you say to let Facebook optimise it on day one, do you mean select the "optimise for likes" or "optimise for clicks" or "optimise for impressions" options?

In my opinion you shouldn't just jump on the bandwagon of everyone else and expect that to be the only option.

Everyone was teaching me originally to do sneaky tactics that would increase my CTR when in fact it only took a few small tests of legit practices to understand how Facebook ads work.

You should definitely pay for impressions to see if you can hit it big early on (it happens and you could save a lot of money).

The reason I say this is because if you pay for clicks you might get a good understanding of which ads have a higher CTR but your costs will be high right off the bat (sometimes $0.75 per click?!).

But with impressions you can get high quantities of impressions and pay far less for the clicks on your ads.

Many times those clicks can be below $0.10 and if you're lucky early on you might even get below $0.02 after only a little bit of practice.

Ya know how they say practice makes perfect? Well practice trying out different things and see where it goes

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jasondinner

11 years ago

Have you been able to achieve this result with just US traffic?

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Justin Says 11 years ago

Originally Posted by jasondinner

Have you been able to achieve this result with just US traffic?

The only traffic I target with my ads are US, Canada, Australia, and UK and they are considered the most expensive.
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jasondinner

11 years ago

Doh!! I missed the part where he said it was US traffic.

Eric S - Are these "Like" campaigns? or Promoted Posts?

I'm guessing they are Like campaigns bc i've achieved likes for 1 or 2 pennies.

But not with CPM and not with promoted posts. Not yet at least

Thanks for the share.

You too Justin for sharing your data.

Due to the nature of my marketing, I'm perfectly fine with paying .04-.06 per click because I'm focusing on immediate ROI, and Likes and Optins are a byproduct of the process.

But I still want to experiment with this for a couple of new pages I'm building.

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Justin Says

11 years ago

These are ad campaigns.

CPM is definitely my only go to model for below penny clicks as well.

In my experience Promoted Posts just don't have high "like" ratios.. they can be great for brand awareness and product launches.. but overall likes I haven't seen many people gain much from them without spending a lot of money.

And you might be fine with paying $0.4 - $0.06.. but $0.0025 - $0.0075 is just SOOOOOO much more exciting

Thanks
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jasondinner

11 years ago

Originally Posted by Justin Says

These are ad campaigns.

CPM is definitely my only go to model for below penny clicks as well.

In my experience Promoted Posts just don't have high "like" ratios.. they can be great for brand awareness and product launches.. but overall likes I haven't seen many people gain much from them without spending a lot of money.

And you might be fine with paying $0.4 - $0.06.. but $0.0025 - $0.0075 is just SOOOOOO much more exciting

Like I said in my previous post, Likes aren't my priority so I get them for whatever I get them for.

One campaign which is one I've been riding since June has gotten me likes at about 24 cents per like, however for every dollar I spend on that campaign I've gotten about $2.40 cents back in revenue.

Thats what I am after - the immediate ROI.

My goal is to have 10 of these campaigns running that I can just keep milking profits from day in and day out.

Likes will come as a byproduct.

But I get what you guys are doing too and I'm very impressed. So much so that i'm gonna go for it on the next page I start building up.

Thanks
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Justin Says

11 years ago

Originally Posted by jasondinner

Like I said in my previous post, Likes aren't my priority so I get them for whatever I get them for.

One campaign which is one I've been riding since June has gotten me likes at about 24 cents per like, however for every dollar I spend on that campaign I've gotten about $2.40 cents back in revenue.

Thats what I am after - the immediate ROI.

My goal is to have 10 of these campaigns running that I can just keep milking profits from day in and day out.

Likes will come as a byproduct.

But I get what you guys are doing too and I'm very impressed. So much so that i'm gonna go for it on the next page I start building up.

Right on dude

I would like to toss on that one of McDonalds very simple.. but crucial elements of their profitability is the fact that they raise things by a few cents.

Those few cents, when in mass turn into outrageous profits. And $0.23 is a lot of extra income (10% of your overall). It's kinda like a 10% pay increase.

But hey, if you aren't focused on it, that's fine too. Do what makes your business work

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datingworld

11 years ago

Eric, your figures are very impressive. I have never been there but usually get like for .02

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ZNICK

11 years ago

I've got them down to a penny before... it's super. Are you saying that when they round down to 0 they don't charge you?

Z

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Mesina

11 years ago

This is really great news, do you mind if I ask a few questions as I'm struggling with FB ads. I got a fan-page with 5,000+ likes full of real 13~21 year old with the same interest.

I got them by making a video of the niche I am at (its a gaming niche) and making a part by part game tutorial which required them to like my fan-page before they can get to the next part.

My questions:
1. Do you use RIGHT PANEL ads?
2. How do you target your audience? do you use both PRECISE and BROAD categories?

Thanks

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I Finally Got $0.00 CPC with FB ADS! Don't Give Up, It's Possible!

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