How to Pay $0.00 for Facebook Ads

104 replies
Hey Warriors!

I've talked about this in the past and I felt compelled to simplify this down a bit more to really give you an idea of how it's done.

First things first.

Facebook pages seem to have MUCH LOWER advertising costs than external links. That's because Facebook isn't having to send traffic to another website, instead they get to control the traffic a bit more - leading to lower costs on our end.

Second, by sending people to a Facebook page you are locking them in pretty much and gaining attention from their friends and family. So even when you do start paying a tiny amount $0.00 you're going to continue to grow off of the fans you acquire from that initial audience.

Lastly, when I say $0.00, I'm not saying free. I'm saying $0.00 which could be $0.0025 like many of my advertising costs (per click).

To acquire this, make sure to go after a large audience that's targeted towards what kind of page you're creating. And what I usually do is pay for "impressions" versus clicks. By doing this you can save yourself $100's of dollars each month when using Facebook ads.

My lowest cost for an ad was around $0.0018 which I achieved about 2 months ago. I'm expecting the new Facebook changes (news feed update) to increase conversions due to the interest of the new layout.

Anyways, let me know what you think and what you're experiences are.

Justin Lewis

P.S. Don't forget to test audiences and different ads! If you aren't getting below $0.10 per click you're seriously doing something wrong with Facebook ads and if you need to, ask me.
#ads #facebook #pay
  • Profile picture of the author Mary_Jane
    Thanks for the tips. Will try out and report back.
    {{ DiscussionBoard.errors[7864621].message }}
  • Profile picture of the author Vanilla Gorilla
    why do you go after impressions instead of clicks?
    {{ DiscussionBoard.errors[7864868].message }}
    • Profile picture of the author Justin Says
      Originally Posted by srodoks View Post

      good tips Justin Lewis. better use cpc or impressions ada?
      I've bolded my response in the OP.

      Originally Posted by Vanilla Gorilla View Post

      why do you go after impressions instead of clicks?
      Now this is just my experience and from people I have taught.

      But when paying for clicks, I usually averaged around $0.25 - $1.50 per click, with all terms - global, local, high value, low value etc.

      When paying for impressions, you have the opportunity to bring your ad cost down quite a bit by optimizing your ad.

      So when you might pay $0.20 today for clicks, tomorrow you can get that as low as $0.0025 (with good optimization).

      To do this you change the ads your using with the following major changes ->
      • Title (your pages name)
      • Description (ad copy)
      • Image (I suggest different colors, styles, images, etc)
      • Audience demographic (female, male, age, country)
      • Spending for cpm (sometimes paying higher decreases costs oddly)

      Hope that helps clarify a few things!
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7867614].message }}
      • Profile picture of the author Vanilla Gorilla
        Originally Posted by Justin Lewis View Post

        I've bolded my response in the OP.



        Now this is just my experience and from people I have taught.

        But when paying for clicks, I usually averaged around $0.25 - $1.50 per click, with all terms - global, local, high value, low value etc.

        When paying for impressions, you have the opportunity to bring your ad cost down quite a bit by optimizing your ad.

        So when you might pay $0.20 today for clicks, tomorrow you can get that as low as $0.0025 (with good optimization).

        To do this you change the ads your using with the following major changes ->
        • Title (your pages name)
        • Description (ad copy)
        • Image (I suggest different colors, styles, images, etc)
        • Audience demographic (female, male, age, country)
        • Spending for cpm (sometimes paying higher decreases costs oddly)

        Hope that helps clarify a few things!

        Thanks. I think I might try that. I just started a cpc campaign that is super targeted and has been averaging .03 so far. I'm hoping it will drop even lower tomorrow. I'd love to see 0.00
        {{ DiscussionBoard.errors[7868229].message }}
        • Profile picture of the author Justin Says
          Originally Posted by Vanilla Gorilla View Post

          Thanks. I think I might try that. I just started a cpc campaign that is super targeted and has been averaging .03 so far. I'm hoping it will drop even lower tomorrow. I'd love to see 0.00
          From what I've seen, if you can hit lower than $0.08 you can almost always hit lower than $0.01 so go for it!

          Especially achieving $0.03 per click, that's great! Keep it up and let us know how it works out for you.
          Signature

          My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

          {{ DiscussionBoard.errors[7871934].message }}
  • Profile picture of the author Henri Lind
    The lowest ive gotten is like 0.03 per like to my facebook fan page.
    {{ DiscussionBoard.errors[7865616].message }}
    • Profile picture of the author JonMills
      Originally Posted by Henri Lind View Post

      The lowest ive gotten is like 0.03 per like to my facebook fan page.

      Same here i cant see anyone getting lower than that without facebook not delivering their ads. And definately not below 1 cent. Facebook is in it to make money
      Signature
      http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
      http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!
      {{ DiscussionBoard.errors[8076309].message }}
  • Profile picture of the author srodoks
    good tips Justin Lewis. better use cpc or impressions ada?
    Signature
    Buy Cheap Twitter Accounts Fully Profilled and Verified Email Only $15/1K accounts
    Buy Pinterest Accounts Only $75 for 1K accounts
    Buy Instagram Accounts
    Very Cheap Price Only $35/ 1K accounts
    Buy Cheap PVA Gmail Accounts Only $90/1K Accounts
    {{ DiscussionBoard.errors[7866218].message }}
  • Profile picture of the author elysyan
    Originally Posted by Justin Lewis View Post

    Hey Warriors!

    I've talked about this in the past and I felt compelled to simplify this down a bit more to really give you an idea of how it's done.

    First things first.

    Facebook pages seem to have MUCH LOWER advertising costs than external links. That's because Facebook isn't having to send traffic to another website, instead they get to control the traffic a bit more - leading to lower costs on our end.

    Second, by sending people to a Facebook page you are locking them in pretty much and gaining attention from their friends and family. So even when you do start paying a tiny amount $0.00 you're going to continue to grow off of the fans you acquire from that initial audience.

    Lastly, when I say $0.00, I'm not saying free. I'm saying $0.00 which could be $0.0025 like many of my advertising costs (per click).

    To acquire this, make sure to go after a large audience that's targeted towards what kind of page you're creating. And what I usually do is pay for "impressions" versus clicks. By doing this you can save yourself $100's of dollars each month when using Facebook ads.

    My lowest cost for an ad was around $0.0018 which I achieved about 2 months ago. I'm expecting the new Facebook changes (news feed update) to increase conversions due to the interest of the new layout.

    Anyways, let me know what you think and what you're experiences are.

    Justin Lewis

    P.S. Don't forget to test audiences and different ads! If you aren't getting below $0.10 per click you're seriously doing something wrong with Facebook ads and if you need to, ask me.

    Thank you this is the best info yet. SO I have an ad that has a CPC of .20 -.32 I changed from CPC to impressions and at this writing my

    impressions are at 19,607
    clicks 24
    actions 9
    CTR .122%
    spent 1.64
    CPM .08
    CPC .07

    I do not know if those numbers are good or bad but it certainly gives me a lot to think about and play with. I am new to this FB marketing but I am determined to get better at it. Thanks again!
    {{ DiscussionBoard.errors[7887329].message }}
    • Profile picture of the author Justin Says
      Originally Posted by elysyan View Post

      Thank you this is the best info yet. SO I have an ad that has a CPC of .20 -.32 I changed from CPC to impressions and at this writing my

      impressions are at 19,607
      clicks 24
      actions 9
      CTR .122%
      spent 1.64
      CPM .08
      CPC .07

      I do not know if those numbers are good or bad but it certainly gives me a lot to think about and play with. I am new to this FB marketing but I am determined to get better at it. Thanks again!
      If all you did was change from CPC to CPM and you're getting nearly 1/3 the expenses, that's great!

      Now optimize your ad a bit more to see if you can increase your CTR!

      The higher the CTR, the better.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7887348].message }}
  • Profile picture of the author Wet Wolf
    I just spent $11.00 on fb ads and didn't get a single like.
    Something aint right.
    {{ DiscussionBoard.errors[7888153].message }}
    • Profile picture of the author banarm
      With all due respect, I checked out your FB page and noticed a few factors that stand out that MAY be effecting your ability to get likes.
      1. Many of your posts are TLDR. Twitter-type comments that pack value in a smaller number of words seem to be more effective than your approach.
      2. No distinct logo. You rely on stitched-together pics of bodies with an 80's-style disproportionately large, script font word. Less seems to be more and you might want to consider something that creates instant or near instant recognition.
      3. Posts that don't create engagement or at least not enough engagement to retain visitors that can lead to likes.

      Originally Posted by Wet Wolf View Post

      I just spent $11.00 on fb ads and didn't get a single like.
      Something aint right.
      {{ DiscussionBoard.errors[7918642].message }}
    • Profile picture of the author wejohn
      Originally Posted by Wet Wolf View Post

      I just spent $11.00 on fb ads and didn't get a single like.
      Something aint right.
      I have never heard of these kind of scenario, can you PM me with your page link !!!
      {{ DiscussionBoard.errors[8501617].message }}
  • Profile picture of the author IMStrategus
    Nice to know. I'm just starting to run my facebook ads to a page.
    Signature

    I lie on marketing forums. Social media is for fun, pics & hook ups.

    {{ DiscussionBoard.errors[7888294].message }}
    • Profile picture of the author Rob Harris
      I had a campaign that's $0.06 per click and just changed to paying $0.30 per 1000 impressions. My CTR on the a being just over 9%. So that'd be 90 clicks for $0.30, instead of $0.06 per click.

      However, now that I've changed it, it says $0.30 Max Bid for CPM but then average price of $6.23 for CPM.

      Do you have any idea why that might be? The ad is still pending, so maybe it'll change.

      Rob
      Signature
      Free Video Course
      How To Sell Affiliate Products
      Find out how you can get instant traffic to an affiliate offer and be making sales within an hour!
      http://bit.ly/howtomakesalestoday
      {{ DiscussionBoard.errors[7890212].message }}
  • Profile picture of the author JohnDBrewer
    Hey Justin,

    Tried sending a PM to ya but for some reason I don't know if it got to you or what?

    Got some questions about Facebook pages and coaching if you are willing to talk.

    John
    {{ DiscussionBoard.errors[7890644].message }}
    • Profile picture of the author Justin Says
      Originally Posted by JohnDBrewer View Post

      Hey Justin,

      Tried sending a PM to ya but for some reason I don't know if it got to you or what?

      Got some questions about Facebook pages and coaching if you are willing to talk.

      John
      Hey John,

      Thanks M8 for posting here. I'll check out the PM. I receive quite a bit of messages on here and my inbox fills up pretty quick. I do see your message and will get back to you soon

      Justin
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7891369].message }}
  • Profile picture of the author PPC-Coach
    The secret is getting and keeping a high CTR.

    Nothing else matters with FB.

    {{ DiscussionBoard.errors[7890665].message }}
    • Profile picture of the author Amanda786
      Originally Posted by PPC-Coach View Post

      The secret is getting and keeping a high CTR.

      Nothing else matters with FB.

      I agree CTR is the key.
      {{ DiscussionBoard.errors[8083890].message }}
  • Profile picture of the author jhoang
    How would they see your offer if you link directly to your fan page? If I am promoting a CPA offer wouldn't it be best to link externally or atleast have an iframe tab?

    What would be the best way to promote an offer if I were to have a fan page?
    Do you know anything about sponsored stories and page post ads?

    I am relatively new, sorry.

    Please respond
    {{ DiscussionBoard.errors[7893574].message }}
    • Profile picture of the author Justin Says
      Originally Posted by jhoang View Post

      How would they see your offer if you link directly to your fan page? If I am promoting a CPA offer wouldn't it be best to link externally or atleast have an iframe tab?

      What would be the best way to promote an offer if I were to have a fan page?
      Do you know anything about sponsored stories and page post ads?

      I am relatively new, sorry.

      Please respond
      My objective is to get them on the actual page as a fan.

      This way I can market out to them repeatedly.

      It's so much better getting more than 1 lead from the same person or even their friends
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7894532].message }}
      • Profile picture of the author jhoang
        Originally Posted by Justin Lewis View Post

        My objective is to get them on the actual page as a fan.

        This way I can market out to them repeatedly.

        It's so much better getting more than 1 lead from the same person or even their friends

        Awesome. Have you tried testing CPA offers on FB ads and then sponsored stories? Which one converted better?
        {{ DiscussionBoard.errors[7895489].message }}
  • Profile picture of the author xInd
    I have managed to pull this off before too, it's a great method to use you just have to spend some time to find the particular holes where nobody is bidding much for keywords and there's traffic there anyways.
    {{ DiscussionBoard.errors[7895031].message }}
  • Profile picture of the author amdadhbd
    Very interesting thing. I never heard something like this. I most of the time use some third party who provide coupon in cheap price.
    Signature

    Get Free traffic from 330 Million Active Users ... automatically >>> cinchtweet.pro

    {{ DiscussionBoard.errors[7895244].message }}
  • Profile picture of the author carltonzone
    Guys, I've tried this and have had nothing but the worst luck. The first campaign I ran ended up being PPC at a rate of $2.50 per click. I blew through $10 in the first 30 minutes. I tried again and still ended up with the super expensive clicks. How are you setting this to CPM (is that "cost per measure", or "cost per thousand" impressions?) and not getting charged per click? I am so frustrated that I can't figure this out!
    {{ DiscussionBoard.errors[7895246].message }}
  • Profile picture of the author rhveloci
    Jason You never disappoint I just want to thank you for always being so generous with your experience and time . Warriors If You Want to REALLY MAKE An impact on your Business work with Jason He is The real Deal... He is the Jedi,Matrix,Ninja Master and will Shift your Strategic Paradigm forever...Thanks for the great info Justin your one of the
    GOOD GUYS!!!!
    {{ DiscussionBoard.errors[7895595].message }}
    • Profile picture of the author Justin Says
      Originally Posted by rhveloci View Post

      Jason You never disappoint I just want to thank you for always being so generous with your experience and time . Warriors If You Want to REALLY MAKE An impact on your Business work with Jason He is The real Deal... He is the Jedi,Matrix,Ninja Master and will Shift your Strategic Paradigm forever...Thanks for the great info Justin your one of the
      GOOD GUYS!!!!
      Hehe, I think you mixed my name up twice since there is no one named Jason in the thread.

      I've had people call me Jason since middle school so I get it a lot.

      Thanks a lot for your kind words and I really do hope that you use this to your benefit with Facebook marketing.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7913421].message }}
  • Profile picture of the author Supramax
    Justin, doesn't the low cpc cost depend largely on the countries that are targeted?
    {{ DiscussionBoard.errors[7917538].message }}
    • Profile picture of the author Justin Says
      Originally Posted by Supramax View Post

      Justin, doesn't the low cpc cost depend largely on the countries that are targeted?
      I only target the U.S., U.K. and Canada.

      Yes it can have an impact of course, but I NEVER target countries outside of those unless it's Mexico for very specific niches.

      For example, there is a huge market in Mexico for Halo, which you can find here: Google Trends
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7918870].message }}
      • Profile picture of the author Supramax
        Originally Posted by Justin Lewis View Post

        I only target the U.S., U.K. and Canada.

        Yes it can have an impact of course, but I NEVER target countries outside of those unless it's Mexico for very specific niches.

        For example, there is a huge market in Mexico for Halo, which you can find here: Google Trends
        No Australia?
        What do you think is best when setting up a likes increase campaign on FB, the "get more page likes" or the "see advanced (cpc/cpm)" option? I am confused as what the difference is between the two.
        {{ DiscussionBoard.errors[7919236].message }}
        • Profile picture of the author Justin Says
          Originally Posted by Supramax View Post

          No Australia?
          What do you think is best when setting up a likes increase campaign on FB, the "get more page likes" or the "see advanced (cpc/cpm)" option? I am confused as what the difference is between the two.
          I was mainly pointing out that I'm not targeting cheaper countries. Many marketers go for the lowest cost countries to decrease expenses. But truth is.. even targeting the more expensive countries I've achieved $0.0025.

          Australia is a country I haven't specifically targeted.. but I should.

          If you research Google Trends you can see a high number of interest in is Australia, so thank you very much for the idea!

          And I only focus on getting page likes themselves, unless I have a really great post that I want to promote. Now at my level if I promote a post, it costs me $100 at the lowest level. So I focus only on promoting the page via CPM (paying for impressions) and optimizing my campaigns to achieve better CTR.
          Signature

          My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

          {{ DiscussionBoard.errors[7919799].message }}
  • Profile picture of the author RogerMayer
    Banned
    Good tip thanks . Anyway it is a good way to get more likes to your fanpage. Also I have learnt a new way to generate free traffic.
    {{ DiscussionBoard.errors[7917967].message }}
  • Profile picture of the author germoney
    I was told about these "0 cent"clicks a year ago but never tried that out as I thought its kind of a myth. Thanks for giving new ideas and sharing your method.
    {{ DiscussionBoard.errors[7918847].message }}
  • Profile picture of the author germoney
    Justin, did you ever try to target Europe countries?
    {{ DiscussionBoard.errors[7918885].message }}
  • Profile picture of the author LastBeatleBug
    Thanks Jason, oops Juston, oops Justin
    Great info. I will try it out and hopefully come back and brag. Currently paying $0.50 or so per click.
    {{ DiscussionBoard.errors[7920472].message }}
    • Profile picture of the author Justin Says
      Originally Posted by LastBeatleBug View Post

      Thanks Jason, oops Juston, oops Justin
      Great info. I will try it out and hopefully come back and brag. Currently paying $0.50 or so per click.
      Haha.

      I've been called...
      • Jason
      • Jessie
      • Justen
      • Juston
      • Justine
      • Josh
      • and even Joseph

      You'll be able to get way under $0.50, so long as you aren't strictly targeting local and aren't in a niche with no real audience.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7920492].message }}
  • Profile picture of the author ohsocurious
    Hi, I have been using the pay for clicks option and paying way too much for not many new likes. When I first used it for whatever reason it was cheap cheap cheap and I got so many page likes and post likes. Then I could never replicate it again. So here are the options to create an ad on Facebook. Do I optimize to increase engagement with your post or do I optimize for impressions? Also they ask for a daily max. I put $5. They also ask how much do I want to pay per impressions for the bottom choice. Can anyone shed some light on exactly how to structure the bid/ad? Thanks!!!!
    • Your bid will be optimized to increase engagement with your post
    • Optimize for clicks
    • Optimize for impressions
    {{ DiscussionBoard.errors[7952426].message }}
    • Profile picture of the author Justin Says
      Originally Posted by ohsocurious View Post

      Hi, I have been using the pay for clicks option and paying way too much for not many new likes. When I first used it for whatever reason it was cheap cheap cheap and I got so many page likes and post likes. Then I could never replicate it again. So here are the options to create an ad on Facebook. Do I optimize to increase engagement with your post or do I optimize for impressions? Also they ask for a daily max. I put $5. They also ask how much do I want to pay per impressions for the bottom choice. Can anyone shed some light on exactly how to structure the bid/ad? Thanks!!!!
      • Your bid will be optimized to increase engagement with your post
      • Optimize for clicks
      • Optimize for impressions
      I would simply suggestion using the "Optimize for Impressions" method.

      This way you are paying for the effectiveness of the ad in general. If it doesn't work, you change it a bit to see what works best and gets a higher CTR or more engagement.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[7955815].message }}
      • Profile picture of the author ohsocurious
        Originally Posted by Justin Lewis View Post

        I would simply suggestion using the "Optimize for Impressions" method.

        This way you are paying for the effectiveness of the ad in general. If it doesn't work, you change it a bit to see what works best and gets a higher CTR or more engagement.
        Thanks Jason. I experimented and did the Optimized to Increase Engagement option with a cap of $5 and literally within 1 minute had 5 page likes and used up all of the $5. So I adjusted it to the optimize for impressions at $.40/impression, which is right down the middle of suggested bid. We will see what happens tomorrow....Than you for replying!
        {{ DiscussionBoard.errors[7956312].message }}
        • Profile picture of the author Justin Says
          Originally Posted by ohsocurious View Post

          Thanks Jason. I experimented and did the Optimized to Increase Engagement option with a cap of $5 and literally within 1 minute had 5 page likes and used up all of the $5. So I adjusted it to the optimize for impressions at $.40/impression, which is right down the middle of suggested bid. We will see what happens tomorrow....Than you for replying!
          I will never understand why people call me Jason online - I get it when it happens in person because they might mishear what I say.

          I'm only talking about this because I feel that a persons name is the greatest way to earn their respect. Especially when talking about social media, because it's the interaction between people

          Outside of that, I'm glad that you were able to use this and it worked for you to increase your CPC/conversions/bids and hope to see you get that down to $0.01!
          Signature

          My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

          {{ DiscussionBoard.errors[7957340].message }}
          • Profile picture of the author ohsocurious
            Justin, my apologies. Not a great way for me as a Newbie to the forum to start out. I did look at your video and most people have their life just happen to them but it looks like you have learned the secret to create it! Thank you for responding again. Still plugging at those impressions!
            {{ DiscussionBoard.errors[7957892].message }}
            • Profile picture of the author aistores01
              Originally Posted by ohsocurious View Post

              ...I did look at your video...
              Where can I find this video you are referring to?
              {{ DiscussionBoard.errors[8156173].message }}
        • Profile picture of the author JonMills
          Originally Posted by ohsocurious View Post

          Thanks Jason. I experimented and did the Optimized to Increase Engagement option with a cap of $5 and literally within 1 minute had 5 page likes and used up all of the $5. So I adjusted it to the optimize for impressions at $.40/impression, which is right down the middle of suggested bid. We will see what happens tomorrow....Than you for replying!
          Yeah that seems to be the common approach that facebook takes

          They will snatch your money if you leave it to them to optimize. I literally saw $10 disappear in less than 10 minutes with them

          I changed it to optimize it myself set the amount at like 0.3 cents and it went to a crawl LOL
          Signature
          http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
          http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!
          {{ DiscussionBoard.errors[8076337].message }}
          • Profile picture of the author rickwill71
            hey thanks justin another great tid bit
            Signature

            Please do not use affiliate links in signatures

            {{ DiscussionBoard.errors[8099753].message }}
  • Profile picture of the author IMStrategus
    thanks again for the tips.

    but I think the true gold is in the actual ads and ad images.

    still testing different ones to see which ones work better.
    Signature

    I lie on marketing forums. Social media is for fun, pics & hook ups.

    {{ DiscussionBoard.errors[7956504].message }}
  • Profile picture of the author pars3c
    Just managed to get 0,027$\like by doing the ad, in the native language of the countries I was targeting.

    So instead of an english ad targeting a huge number of countries, I did one ad for each country translated in that country's language using google translator. Then I cancel every ad that was under performing and increased budget on the best conversion countries.

    Made a test run for each country, using the same image\text, . From the 20 countries I tested, I got about 10 countries with cost per like under 0,10$ and 3 countries with cost per like under 0,05$. Yes cost per like and not cost per action. If I consider the actions, then it is 0,025$\action

    Also i have noticed that "sponsored stories" have a huge CTR comparing to normal ads, something like:

    normal ad CTR : under 1%
    Sponsored Stories CTR : over 2%

    All campaigns were optimized for CPM. My page has now over 90.000 fans.

    Remember, most people in most countries DO NOT SPEAK English! And you should target as much as possible the people you want by interests.

    Does anyone have any advice of how to get to 0,01 \ 0,00x ?
    {{ DiscussionBoard.errors[8010891].message }}
    • Profile picture of the author Rockhoundnz
      Originally Posted by pars3c View Post

      Just managed to get 0,027$like by doing the ad, in the native language of the countries I was targeting.

      So instead of an english ad targeting a huge number of countries, I did one ad for each country translated in that country's language using google translator. Then I cancel every ad that was under performing and increased budget on the best conversion countries.

      Made a test run for each country, using the same imagetext, . From the 20 countries I tested, I got about 10 countries with cost per like under 0,10$ and 3 countries with cost per like under 0,05$. Yes cost per like and not cost per action. If I consider the actions, then it is 0,025$action

      Also i have noticed that "sponsored stories" have a huge CTR comparing to normal ads, something like:

      normal ad CTR : under 1%
      Sponsored Stories CTR : over 2%

      All campaigns were optimized for CPM. My page has now over 90.000 fans.

      Remember, most people in most countries DO NOT SPEAK English! And you should target as much as possible the people you want by interests.

      Does anyone have any advice of how to get to 0,01 0,00x ?
      This sounds good, but what happens when they click through to a page that is in English? Won't you have a low like-to-click ratio because the page disappoints them?
      {{ DiscussionBoard.errors[8500295].message }}
  • Right so what you're saying is, instead of paying for likes (which I tend to do for fear of paying money and getting nothing) what I should really be doing is going for CPM because if it's a well targetted ad with a good headline and image then I will get fans much cheaper than if I pay per click?

    Makes sense! I'm off to give it a try
    Signature

    Do you buy competitor backlink data from the likes of MajesticSEO / SEOProfiler / SEOMoz / AHRefs?

    Manage it with Backlinks Explorer to help you get more backlinks more quickly.

    {{ DiscussionBoard.errors[8011551].message }}
  • Profile picture of the author theactor19
    Hi Justin,

    Have been using your method now since yesterday, and so far I have been able to achieve $0.10/click and $0.14/fan. Not bad, but not even close to you and therefore expensive. How can I bring it much lower?

    thanks man!
    {{ DiscussionBoard.errors[8057327].message }}
  • Profile picture of the author MEDUJEWELRY
    This Thread is a great education
    Signature

    Become a www.medujewelry.com affiliate get 20% commission for life on all referrals purchases.

    {{ DiscussionBoard.errors[8057523].message }}
  • Profile picture of the author juicedmarketing
    Thanks! The information from here has been helpful.
    {{ DiscussionBoard.errors[8060717].message }}
  • Profile picture of the author Smith18
    Thanks for the trick. I might try it. By the way is this still working ?
    {{ DiscussionBoard.errors[8061541].message }}
  • Profile picture of the author shafinazahra
    Cool! thanks
    Signature

    Shafina Zahra
    Loving Life!
    successwithshafina.com

    {{ DiscussionBoard.errors[8076349].message }}
  • Profile picture of the author Mr Roger
    I've done a lot of facebook ads and I hate it to leave my money on their hands for them to optimize it... they are a huge bubble that can consume your budget within seconds.. it takes longer to set up a campaign than having $10 used...

    Do you guys think it's true that facebook gives some sort or 'preference' for those that set higher budgets in regards to a better price on impressions?
    {{ DiscussionBoard.errors[8076590].message }}
  • Profile picture of the author JSL Publishing
    Hey Justin,

    Great Tips I have to admit.. You do a killer job explaining it and it makes perfect sense.

    Thanks for the outline.

    Jan

    Originally Posted by Justin Lewis View Post

    Hey Warriors!

    I've talked about this in the past and I felt compelled to simplify this down a bit more to really give you an idea of how it's done.

    First things first.

    Facebook pages seem to have MUCH LOWER advertising costs than external links. That's because Facebook isn't having to send traffic to another website, instead they get to control the traffic a bit more - leading to lower costs on our end.

    Second, by sending people to a Facebook page you are locking them in pretty much and gaining attention from their friends and family. So even when you do start paying a tiny amount $0.00 you're going to continue to grow off of the fans you acquire from that initial audience.

    Lastly, when I say $0.00, I'm not saying free. I'm saying $0.00 which could be $0.0025 like many of my advertising costs (per click).

    To acquire this, make sure to go after a large audience that's targeted towards what kind of page you're creating. And what I usually do is pay for "impressions" versus clicks. By doing this you can save yourself $100's of dollars each month when using Facebook ads.

    My lowest cost for an ad was around $0.0018 which I achieved about 2 months ago. I'm expecting the new Facebook changes (news feed update) to increase conversions due to the interest of the new layout.

    Anyways, let me know what you think and what you're experiences are.

    Justin Lewis

    P.S. Don't forget to test audiences and different ads! If you aren't getting below $0.10 per click you're seriously doing something wrong with Facebook ads and if you need to, ask me.
    {{ DiscussionBoard.errors[8083207].message }}
  • Profile picture of the author Sherry2
    Originally Posted by Justin Lewis View Post

    Hey Warriors!

    I've talked about this in the past and I felt compelled to simplify this down a bit more to really give you an idea of how it's done.

    First things first.

    Facebook pages seem to have MUCH LOWER advertising costs than external links. That's because Facebook isn't having to send traffic to another website, instead they get to control the traffic a bit more - leading to lower costs on our end.

    Second, by sending people to a Facebook page you are locking them in pretty much and gaining attention from their friends and family. So even when you do start paying a tiny amount $0.00 you're going to continue to grow off of the fans you acquire from that initial audience.

    Lastly, when I say $0.00, I'm not saying free. I'm saying $0.00 which could be $0.0025 like many of my advertising costs (per click).

    To acquire this, make sure to go after a large audience that's targeted towards what kind of page you're creating. And what I usually do is pay for "impressions" versus clicks. By doing this you can save yourself $100's of dollars each month when using Facebook ads.

    My lowest cost for an ad was around $0.0018 which I achieved about 2 months ago. I'm expecting the new Facebook changes (news feed update) to increase conversions due to the interest of the new layout.

    Anyways, let me know what you think and what you're experiences are.

    Justin Lewis

    P.S. Don't forget to test audiences and different ads! If you aren't getting below $0.10 per click you're seriously doing something wrong with Facebook ads and if you need to, ask me.
    Thank you. I have no idea how facebook ads work but I am pleased that I now know that when I do decide to try it out I can save myself money by choosing impressions and not clicks.
    {{ DiscussionBoard.errors[8083370].message }}
  • Profile picture of the author Meks
    Nice tips.

    I will try to use them wisely
    {{ DiscussionBoard.errors[8083668].message }}
  • Profile picture of the author Christian Ball
    Good info thank you.
    {{ DiscussionBoard.errors[8091676].message }}
  • Profile picture of the author clickfund
    Good tips. I would say if you have good ad/banner copy then impressions rather then clicks would do well. Thanks for sharing
    {{ DiscussionBoard.errors[8091719].message }}
  • Profile picture of the author mikelmraz
    I get very low CTRs. Not sure why. Any tips?
    {{ DiscussionBoard.errors[8091952].message }}
  • Profile picture of the author Justin Says
    I had someone come to me the other day go from getting a 0.2% CTR to a 0.7% CTR in a little over a week.

    The concept is simple. Test different ads & different markets. If you aren't achieving a low CTR with a large audience, try for a smaller audience.

    Example: Don't go after "health, fitness, weight loss, p90x, diet, etc." as your primary target. Instead focus on just one or 2. So in this case maybe "diet, weight loss" or "fitness, p90x" and then test out targeted ads
    Signature

    My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

    {{ DiscussionBoard.errors[8096132].message }}
  • Profile picture of the author theactor19
    Just wanna bump this thread because I have finally achieved $0.00 CPC!!! Thanks for the help Justin.

    Right now, I am at exactly $0.008/click
    {{ DiscussionBoard.errors[8099707].message }}
    • Profile picture of the author Justin Says
      Originally Posted by theactor19 View Post

      Just wanna bump this thread because I have finally achieved $0.00 CPC!!! Thanks for the help Justin.

      Right now, I am at exactly $0.008/click
      w00t! You're a boss man

      Did you use the basic principles I outlined in this thread alone? Or did you mix them up with other things you've learned?
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[8100991].message }}
  • Profile picture of the author pookiepal
    Justin, thanks for the tip!

    What is the Max CPM or CPC (if someone's going for clicks instead) that you recommend when setting up the ads on facebook? You don't put in 0.01 cent, or do you?
    {{ DiscussionBoard.errors[8106251].message }}
    • Profile picture of the author Justin Says
      Originally Posted by pookiepal View Post

      Justin, thanks for the tip!

      What is the Max CPM or CPC (if someone's going for clicks instead) that you recommend when setting up the ads on facebook? You don't put in 0.01 cent, or do you?
      Well firstly I don't set a CPC, I only set a CPM.

      If you set a CPC you are obligated to that price pretty much.

      However if you set a CPM like I do, I would suggest to set it usually $0.02 - $0.04 above the lowest suggested bid.

      Unless your bid is divisible by $0.05, so don't bid $0.05, $0.10, $0.15, or $0.20 instead go after $0.02, $0.03, $0.04, $0.06, etc.

      In my experience that's the best way to optimize your bid.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[8116832].message }}
  • Profile picture of the author Magicpollux
    Thank you to share this trick with us. It's a very useful information.
    {{ DiscussionBoard.errors[8107077].message }}
  • Profile picture of the author sambrunson96
    Thanks so much for all the information Justin!

    I started my ad yesterday, and it is currently at $0.31 per like and $0.06 cost per click...trying to get it down.

    Time to start making more ads for testing!
    {{ DiscussionBoard.errors[8118805].message }}
    • Profile picture of the author Justin Says
      Originally Posted by sambrunson96 View Post

      Thanks so much for all the information Justin!

      I started my ad yesterday, and it is currently at $0.31 per like and $0.06 cost per click...trying to get it down.

      Time to start making more ads for testing!
      Let us know when you are getting around $0.02 per click You can definitely achieve below $0.0099 per like so make sure that's your main goal.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[8142774].message }}
      • Profile picture of the author sambrunson96
        Originally Posted by Justin Lewis View Post

        Let us know when you are getting around $0.02 per click You can definitely achieve below $0.0099 per like so make sure that's your main goal.
        Now I'm at around $0.25 per like and $0.13 cost per click. Not sure why the cost per click went up...
        {{ DiscussionBoard.errors[8154893].message }}
  • Profile picture of the author digitalsapien
    Great tips. I should look into this now.. Facebook here I come!
    Signature

    Discover what every Internet marketer needs to know about building a profitable online business only at Entrepreneurs Wealth League.

    {{ DiscussionBoard.errors[8118984].message }}
  • Profile picture of the author himanuzo
    Cost of FB ads must be lower and get more visitors/ likes.
    {{ DiscussionBoard.errors[8119253].message }}
  • Profile picture of the author ibietela2
    Nice thread, thanks all, i want to start fb ads and my target countries are us, uk, Canada and india since most of my traffic comes from there... I don't know which one to use between cpc/cpm
    Signature

    Your Health and Fitness Guide http://healthable.org | Buy Health and Fitness ebooks at cheap price at http://shop.healthable.org | Join me on my personal blog http://kingsleyfelix.com where i share make money, seo, adsense, traffic tips and lots more.

    {{ DiscussionBoard.errors[8154296].message }}
  • Profile picture of the author shohansoft
    awesome tips Thanks
    {{ DiscussionBoard.errors[8154838].message }}
  • Profile picture of the author VedoMedia
    i seem to always get faster results and traffic using cpc, but thats just imho
    Signature
    DinoVedo.com - Learn how to make over $50,000 per month!
    {{ DiscussionBoard.errors[8155213].message }}
  • Profile picture of the author dudeco
    My Q to you is are you actually getting SALES from what you're doing? I honestly and truly don't mean to be rude, but there is a huge difference between a guy who has a FB page with 25,000 likes and no sales, versus a guy with 1,500 likes and 200 sales. Ya' feel me? Like's are virtually worthless, unless they lead to transaction or prosperity. Where do you sit with this?
    Signature
    If you're going to direct members to 'click the link in your sig' this is what they'll see.
    {{ DiscussionBoard.errors[8155280].message }}
    • Profile picture of the author KabirC
      Originally Posted by dudeco View Post

      My Q to you is are you actually getting SALES from what you're doing? I honestly and truly don't mean to be rude, but there is a huge difference between a guy who has a FB page with 25,000 likes and no sales, versus a guy with 1,500 likes and 200 sales. Ya' feel me? Like's are virtually worthless, unless they lead to transaction or prosperity. Where do you sit with this?
      You are getting people who are interested in your product or service, you aren't just getting likes to a page that says Dogs are cool or something stupid like that. You want to get them to a product page where you can sell them.
      {{ DiscussionBoard.errors[8155333].message }}
    • Profile picture of the author Rockhoundnz
      Originally Posted by dudeco View Post

      My Q to you is are you actually getting SALES from what you're doing? I honestly and truly don't mean to be rude, but there is a huge difference between a guy who has a FB page with 25,000 likes and no sales, versus a guy with 1,500 likes and 200 sales. Ya' feel me? Like's are virtually worthless, unless they lead to transaction or prosperity. Where do you sit with this?
      I think this is wrong. The chances of having a page with 1500 likes and 200 sales (only through the page) is low. The point of getting 25,000 likes is that it provides credibility. Once you have a lot of likes, then you can more easily target the cash audience, because they will believe your page offers value if lots of other people already do.
      {{ DiscussionBoard.errors[8500291].message }}
      • Profile picture of the author Justin Says
        Originally Posted by Rockhoundnz View Post

        I think this is wrong. The chances of having a page with 1500 likes and 200 sales (only through the page) is low. The point of getting 25,000 likes is that it provides credibility. Once you have a lot of likes, then you can more easily target the cash audience, because they will believe your page offers value if lots of other people already do.
        I want to add on that I have had pages with VERY FEW fans/likes that have made more than $1 per fan from a single post.

        I'm not saying it's going to happen for every page but it is possible.

        A page with 300 fans can achieve the same as a page with 50,000 fans if you know how to market it and network.

        Justin Lewis
        Signature

        My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

        {{ DiscussionBoard.errors[8503403].message }}
  • Profile picture of the author jeff09
    Good information shared here. I will use in my facebook ad compaign.
    {{ DiscussionBoard.errors[8155516].message }}
  • Profile picture of the author odinson
    I got once a $50 coupon and used it for impressions on my posts, when I started my page had 1000 likes, and at the end of the campaing when I spent all the budget I had 4800 likes. So I think it's a little expensive, but you get targeted likes, so it's worth it.
    {{ DiscussionBoard.errors[8155758].message }}
    • Profile picture of the author Justin Says
      Originally Posted by odinson View Post

      I got once a $50 coupon and used it for impressions on my posts, when I started my page had 1000 likes, and at the end of the campaing when I spent all the budget I had 4800 likes. So I think it's a little expensive, but you get targeted likes, so it's worth it.
      That's definitely not expensive..

      $50 for 3,500+ likes on a page is a great deal especially if you can leverage those fans into making yourself a profit.
      Signature

      My name is Justin Lewis. My digital marketing company has been in business for over 10 years with multiple six-figure years. We do provide a premium web design service.

      {{ DiscussionBoard.errors[8156843].message }}
      • Profile picture of the author wiseworks
        I need a little advice.

        I started my FB ads yesterday. I split-tested 4 ads. All the same copy but 4 different images.

        I was surprised as to which one did better!

        Should I now test 4 different copy and use the same image?

        I really want to get 1 cent likes. Here are my stats.

        $5 budget. 13 page likes. Campaign reach 845. Frequency 1.9.

        The best ad had these stats: 1.671% click through rate. 11 page likes. .35 cents per page like.

        My potential reach was 16,800 people. Is that too few? I just targeted a few different topics.
        {{ DiscussionBoard.errors[8492875].message }}
  • Profile picture of the author davidverney
    This really is a great thread. Thanks Justin.
    Signature
    DaveVerney
    Twitter: @DaveVerney

    Learn to Build The Facebook Fan Pages You Have Always Wanted - Click Here
    {{ DiscussionBoard.errors[8155824].message }}
  • Profile picture of the author basse
    Great post Justin! Very good for education
    Signature

    ==> I am back!: imbasse.com

    {{ DiscussionBoard.errors[8155826].message }}
  • Profile picture of the author Jordan Hunter
    Banned
    Lifesaver, thanks! I've just launched a FB page and haven't done much in terms of advertising mainly because I wasn't sure of the route of attack I wanted to take. This has proven to be an effective advertising strategy so consider this thread bookmarked!
    {{ DiscussionBoard.errors[8493093].message }}
    • Profile picture of the author overtonis
      hey justin I just started with FB ads and opted for CPC and getting 0.01 for about 3 ads I am running. Few questions:

      1. Should I continue to run the CPC ads while starting an impressions ad or maybe FB doesn't allow that.
      2. My daily limit now is $1 per day. How much should I set daily limit for impressions ad?
      3. My cpc ads are in their 5th day. How long do you run your ads for? do you pause them to reduce ad decay?

      thank you
      {{ DiscussionBoard.errors[8495505].message }}
      • Profile picture of the author papuanac1971
        Originally Posted by overtonis View Post

        hey justin I just started with FB ads and opted for CPC and getting 0.01 for about 3 ads I am running. Few questions:

        1. Should I continue to run the CPC ads while starting an impressions ad or maybe FB doesn't allow that.
        2. My daily limit now is $1 per day. How much should I set daily limit for impressions ad?
        3. My cpc ads are in their 5th day. How long do you run your ads for? do you pause them to reduce ad decay?

        thank you
        1. You continue to run your add while making new optimized for impression. I always recommend do split testing
        2. Daily limit is up to you but I suggest to set it up at least $10 per day per campaign
        3. I run ad till get first result (impression, ctr...) and from that point 7 consecutive days to get more accurate data than I decide edit or not
        {{ DiscussionBoard.errors[8495614].message }}
  • Profile picture of the author serbyy2
    yes the secret is all about the high CTR...back to testing.
    {{ DiscussionBoard.errors[8495684].message }}
  • Profile picture of the author tuanng
    Great tip Justin. I will surely try this on my next ad campaign.
    Signature

    Need 3D ebook covers right NOW? Make your own at myecovermaker.com

    {{ DiscussionBoard.errors[8495728].message }}
  • Profile picture of the author JohnnyG11k
    Hi Justin

    I'd like to hear your take on advertising external links... did you experiment with this model, and what was the lowest CPC or "cost per impressions" you got...
    Signature
    You won't believe it!
    This NICHE made me $300,000...
    {{ DiscussionBoard.errors[8500584].message }}
  • Profile picture of the author misterme
    So I'm paying right now on a CPC basis, and have spent $43.38, getting 294 clicks, with 7,242 impressions.

    That comes out to 0.005 per impression.

    So you're saying I could bid, for example, 0.003 per M if I switched it to CPM?
    {{ DiscussionBoard.errors[8502691].message }}
  • Profile picture of the author JoeFerguson
    Can paying for either clicks or impressions be determined on your niche? Does anyone have any information regarding this?

    Thanks.
    Signature
    Increase your revenue and earn a $1000 bonus as a new affiliate at MaxBounty.com!

    For additional advice and industry happenings, head over to MaxBounty's Blog!
    {{ DiscussionBoard.errors[8503275].message }}
  • {{ DiscussionBoard.errors[9798235].message }}
  • Profile picture of the author tristatemedia
    my lowest is .03 as well. wolf, you are doing somehting wrong if you spent $11 and no likes.
    likes should be very easy to get if you are doing it right
    {{ DiscussionBoard.errors[9801676].message }}
  • Profile picture of the author irfanmaverick
    Hi Justin,
    I am impressed to see you achieving that much lower cost on running your ads. Hats off!
    What do you prefer while running your ad? Manual CPM or Optimized CPM?
    {{ DiscussionBoard.errors[9802017].message }}
  • {{ DiscussionBoard.errors[9802150].message }}
  • Profile picture of the author alain261258
    Cool thank you very much, I will try
    {{ DiscussionBoard.errors[10181347].message }}
  • Profile picture of the author elviira
    Though FB recently changed it's way to calculate CPC, it's still possible to get cheap clicks. Funnily enough, I've got my cheapest clicks to external websites.

    This example is from 29th June where I paid 70 cents from 3,026 website clicks.
    http://www.elviirakrebber.com/wp-con...PC_cropped.jpg
    {{ DiscussionBoard.errors[10182217].message }}
    • Profile picture of the author amateur69
      Wow that's cool Elviira.

      Is this even possible?
      {{ DiscussionBoard.errors[10182531].message }}
      • Profile picture of the author elviira
        @amateur69, yes it's possible, I've done it a lot and actually created a video course how I got 200,000 FB likes during one year and over 100,000 website clicks paying $0.00 per click.

        Today I started testing with CPM and actually see quite nice results. I'm eager to see how things develop...
        {{ DiscussionBoard.errors[10183235].message }}
        • Profile picture of the author ahounddog
          Elviira,

          What type of site are you running? Will you say a little about what type of post that was?
          {{ DiscussionBoard.errors[10183765].message }}
        • Profile picture of the author jhunry
          Originally Posted by elviira View Post

          @amateur69, yes it's possible, I've done it a lot and actually created a video course how I got 200,000 FB likes during one year and over 100,000 website clicks paying $0.00 per click.

          Today I started testing with CPM and actually see quite nice results. I'm eager to see how things develop...
          i think its possible/hard to get 0.00 per click today after fb made update this month https://www.facebook.com/business/ne...pc-on-facebook . After the update im paying $0.03- $.0.3 targeting non us countries.
          {{ DiscussionBoard.errors[10186376].message }}
          • Profile picture of the author David G 247
            Hi

            I think that it depend on the niche and the CTR
            You can use tools like xtractor.me to get emails from groups and events and upload them as custom audience to your campaign.
            the traffic is more targeted and most of the time custom audience get cheaper clicks

            Sometimes i try to do cpm instead of cpc in the campaign(it work better if your audience is very targeted.
            Signature
            You provide the product

            We do the marketing

            https://www.winwinpact.com/

            {{ DiscussionBoard.errors[10186601].message }}

Trending Topics