If you're selling social media marketing, offering consultancy or any kind of offline marketing consultancy you may need some kind of authority, legitimacy, credibility -- or in other words, Trust.
There are lots of ways to do this, such as video, testimonials, links, case studies, portfolio pieces, pictures, content, all sorts.
But I've noticed a trend where websites are now asking for your real identity (well it could be a pseudonym I guess) on websites like about.me, linkedin, Google+, Facebook, Twitter, etc.
I, and probably other marketeers, have a fear or anxiety over putting their real name, real identity, pictures, or whatever of themselves on the Internet.
Even stuff like putting my face,voice on Youtube scares the hell out of me. But yet, I know I have to do it.
If I'm doing it with someone else, its cool; but by myself I find it very, very difficult.
So my question is, how did you as a marketeer get over this fear, anxiety or loss of privacy -- and what made you make this jump?