How I got over 3000 new facebook page followers in a day

11 years ago

Don't worry about it not working for your current audience. You found a method that definitely works, now find an audience it works with

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Mark .W. James 11 years ago

Originally Posted by Chase Watts

Don't worry about it not working for your current audience. You found a method that definitely works, now find an audience it works with

Any ideas?
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- RobinInTexas 11 years ago
  
  Originally Posted by Mark .W. James
  
  Any ideas?
  
  Find a bunch of varied CPA offers and outsource split testing using fiverr and multiple FB accounts.
  
  Thanks
  
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  Robin
  
  ...Even if you're on the right track, you'll get run over if you just set there.
  
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ibelieveinu123 11 years ago

I think you were sincere and honest and did a great job! With facebook ads just target it next time
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- wesd22 11 years ago
  
  You are risking your page getting banned by breaking Facebook's TOS on contests. I would never follow OP's advice unless I could afford to lose my account.
  
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Isaiah Coe

11 years ago

Nice Mark, thanks for posting the case study

Giveaway free stuff = ∞ Likes!

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Shaolinsteve

11 years ago

Hey Mark,

I think the best way to get by this is by using Video Marketing. If winners can post a testimonial or short video that will help to increase the "real" factor. The more "real" you can provide the much better the response will be, but no cheezy videos.

I wish you all the best for next time round.

Thanks

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logovariations

11 years ago

Hello Mark,

interesting idea!

I will try this strategy with my graphic design services.
I will post the results later.

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RiskTaker

11 years ago

Was this a facebook ad or a promoted post with the image?

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Mark .W. James 11 years ago

Originally Posted by RiskTaker

Was this a facebook ad or a promoted post with the image?

Well its a facebook ad but for a post on my page, it did not link to an external page... i did not use the 'promote' function at all... my opinion, its pretty useless....
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centstodollar

11 years ago

Well done, at least you had lots of followers quickly.I guess that you can now continue on with a follow up product.

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virtualgeek

11 years ago

3 words. Simple, easy and ingenious..

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webcosmo

11 years ago

I don`t think it`s useless, it got you the audience, and they are subscribed to your feed, so in the future they might get you the right audience by sharing your updates.

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Nisip

Banned 11 years ago

It is fully I L L E G A L to have a "Facebook contest" in order to gather more likes or shares.

Why your facebook competition is probably illegal | The Social Skinny

Why A Facebook Like And Share Contest Is Illegal

4 Mistakes That Will Get Your Facebook Contest Shut Down - AllFacebook

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Mark .W. James

11 years ago

Originally Posted by Nisip

It is fully I L L E G A L to have a "Facebook contest" in order to gather more likes or shares.

Why your facebook competition is probably illegal | The Social Skinny

Why A Facebook Like And Share Contest Is Illegal

4 Mistakes That Will Get Your Facebook Contest Shut Down - AllFacebook

Hi Nisip,

No its not... I have a facebook advertising manager assigned to me because of the big bucks i have spent with them and I have run it by him....

You cannot use the word 'FREE'... that is against facebook terms... there are some brands who do not allow their items to be used as leverage or incentives to gain popularity.. if you use one of them, facebook will pull it down... other than that, there is nothing wrong with holding contests and give away stuff to rake in people to your page....

EDIT: My ad was approved by facebook, they would never approve an ad for anything against their terms..

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RiskTaker

11 years ago

Well this works perfect for where you want freebie seekers. People willing to do anything to get free stuff.

The SEO possibilities are endless.

To the others points posting and running contest inside an app, protected by a like gate may be a better option.

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Nisip

Banned 11 years ago

You obviously have not read the Facebook Terms of Service, and you will be most likely lose your facebook page pretty soon, by trusting blindly someone who is breaking completely the Facebook Terms of Service and doing illegal contests on Facebook.

You haven't even read the official Facebook links pointing out the fact that Contests on Facebook incentivizing likes and shares are strictly illegal

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ronrule

11 years ago

We used to do weekly giveaways on the Facebook page of one of the popular brands I managed. There were 3 things that helped:

1. Repetition. The first time will always lead to skepticism as to its validity. If you're doing it every week, and there are different winners in different cities every week that goes away immediately.

2. We always SAID we were giving away one, but if a giveaway ever had a LOW response rate (like only 5 or 10 people) - we would give away one to everyone who participated. Cost of goods on the product is always cheaper than marketing.

3. Everyone who DIDN'T win would get a coupon, gift card, or free item with purchase.

Of the 3, repetition is key. Even if your audience is only paying attention to get the freebie, they will still share it every week and stay engaged - and that engagement keeps your posts in their news feed.

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Mark .W. James

11 years ago

Originally Posted by ronrule

We used to do weekly giveaways on the Facebook page of one of the popular brands I managed. There were 3 things that helped:

1. Repetition. The first time will always lead to skepticism as to its validity. If you're doing it every week, and there are different winners in different cities every week that goes away immediately.

2. We always SAID we were giving away one, but if a giveaway ever had a LOW response rate (like only 5 or 10 people) - we would give away one to everyone who participated. Cost of goods on the product is always cheaper than marketing.

3. Everyone who DIDN'T win would get a coupon, gift card, or free item with purchase.

Of the 3, repetition is key. Even if your audience is only paying attention to get the freebie, they will still share it every week and stay engaged - and that engagement keeps your posts in their news feed.

Thanks Ron, thats some very useful info there.. I can see where i lagged...

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renanrbm

11 years ago

Very good case Mark. I'll try it too.

Now I'm just a little bit concerned. It's really illegal get likes and shares promoting a thing for Free?

What I understood of all this is, I can promote a product for free but I just cant right that is free. Doind this I'm according with the FB rules. I'm correct?

Thanks in advance,

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Mark .W. James

11 years ago

Originally Posted by renanrbm

Very good case Mark. I'll try it too.

Now I'm just a little bit concerned. It's really illegal get likes and shares promoting a thing for Free?

What I understood of all this is, I can promote a product for free but I just cant right that is free. Doind this I'm according with the FB rules. I'm correct?

Thanks in advance,

You are correct.. The word "Free" cannot be used... free is a very controversial term... technically speaking, the item you are giving is not for free. You are asking for a like or share in return.. your audience might not be paying in money but they are giving something of value. Because of that the word free is incorrectly used.....

It will also depend on what you are giving away.. if you start giving away painkillers then im pretty sure you will get banned..

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Benjamin Cip

11 years ago

Even though there are bailiff who control the draw, there are people who believe lottery is fake. So it doesn't surprise me that some people thought your giveaway was a scam.

Nevertheless, you can still satisfy yourself with the fact that over 3000 persons trusted you, according to the number of "like" you received within a few hours!

By the way, I'd rather give you a "like" on Facebook than giving informations about myself such as my email address, name etc, or paying an amount of money.

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jony09

11 years ago

Hi Mark, congrats on your 3k! Have you heard of Nat Geo's Mega Food Snap & Share Contest which they ran on FB? I don't quite remember what they were giving away, but in order to win each person had to submit a picture of a food item they like onto Nat Geo Asia's Fanpage, the picture with the most number of likes would win the giveaway. You could try something similar as doing so will add an element of legitimacy to the contest since the pictures speak for themselves.

As for the sore losers, let them whine, they are actually helping your Page go viral, now all you have to do is answer their comments with some proof & logic and you would have turned their hate posts into a constructive device aiding your cause. Also if they are the ones making an accusation then the burden of proof falls upon them, ask them to show how they know you did so if things get too dirty, but do be nice

Hope this helps!

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Mark .W. James

11 years ago

Originally Posted by jony09

Hi Mark, congrats on your 3k! Have you heard of Nat Geo's Mega Food Snap & Share Contest which they ran on FB? I don't quite remember what they were giving away, but in order to win each person had to submit a picture of a food item they like onto Nat Geo Asia's Fanpage, the picture with the most number of likes would win the giveaway. You could try something similar as doing so will add an element of legitimacy to the contest since the pictures speak for themselves.

As for the sore losers, let them whine, they are actually helping your Page go viral, now all you have to do is answer their comments with some proof & logic and you would have turned their hate posts into a constructive device aiding your cause. Also if they are the ones making an accusation then the burden of proof falls upon them, ask them to show how they know you did so if things get too dirty, but do be nice

Hope this helps!

The photo thing is interesting.
Will def give it a try
thanks

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napster09

11 years ago

Good idea.It is simple

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Nisip

Banned 11 years ago

In few days or in few weeks, their accounts and pages will get deleted and banned by Facebook for sure:

Thinking Of Running A Contest on Facebook? Think Again! | Facebook

Facebook just released the latest revision of their Promotion Guidelines - as pertains to promoting a contest, competition, drawing or sweepstakes using your personal profile and/or Fan Page.

Facebook members CANNOT use the platform for any kind of contest, drawing, competition or sweepstakes without the prior written approval of Facebook

In order to work with a Facebook account representative, here’s the form you’ll need to fill out. [NOTE: the form has two fields - your country and your estimated budget starting at $ 10,000

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Mark .W. James

11 years ago

Originally Posted by Nisip

In order to work with a Facebook account representative, here's the form you'll need to fill out. [NOTE: the form has two fields - your country and your estimated budget starting at $ 10,000

Apparently the person writing the article has never actually worked with a facebook advertising account manager...you only need to spend $50 a day for one month in order to qualify for the program... the first two days, a rep is allocated to you to 'fix' the page; make sure its well organized.. after that, you get an account manager who helps you with a strategy to get a larger and active fan base......

bottom line, i am running another contest. posted a facebook ad for it , got approved and using some ideas i have got here to get better results

will keep you posted!!

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morrispark

11 years ago

Originally Posted by Mark .W. James

It has been a long time since I have posted something here so i'm going to write about a recent experience I have had....

It got me over 3000 people to like my page within a time span of 10-12 hours..

I won't mention my Facebook page here in order to protect my scarcely tapped niche but lets take an example... lets say I have a website where I sell perfumes to residents of my town/city..... I have a budget of $50 a day to spend in advertising and marketing... Instead of putting it all on ads, I decided to give out a $40 cologne for free... so i made an image in MS Paint stating, " Like and Share this page and get a chance to win XYZ perfume"... I also mentioned that the random winner will be selected in 24 hours.... I put in $5 as my Facebook ad budget and allocated a CPM of $0.05....

Thats all I did.... Within 10 hours my page had over 3000 likes and that post was shared over 4000 times!

Now... the down side of this method....

1- I got MANY people calling me to check whether this competition was for real ..

2- When I announced the winner...approx 50 people congratulated the winner in the comments section.. whereas over a 100 started with hate messages stating im a fake :/ .... I decided to post a photo of the winner with the item... some of the people who were criticizing stopped whereas the rest started claiming " He gave away the gift to a friend'

3- When I make posts about my products and special offers on my sites, I hardly get any response from these Facebook fans I got through the competition.. I realized that is because I targeted the wrong audience... these people fanned my page just to get a freebie.. they were/are not interested in buying anything....

Conclusion: this trick got me a lot of fans in NO time however it was a complete failure to my cause because the people I got were the exact opposite of what I want... however I think that this method might work for some... If you try it and it works for you, do let me know.... If you notice anything wrong I did and something i could do differently, do let me know

signing off..

M

Very creative.

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Backlinks Explorer

11 years ago

Great tip! I came here looking for ideas to get more people to like+share my page.

It does sound like I need to read up on the terms and conditions carefully though.

Thanks for the tip!

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mcconnon12

11 years ago

I just read the promotions guidelines and it seems like you can do this as long as you don't do it on a personal timeline. Great idea!

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jkwriting

11 years ago

I always find that offering a runners up prize helps as well. You need people to believe they have a realistic chance of getting a return on the effort it takes to like your page. (as silly as that sounds).

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mandy135 11 years ago

Interesting content will attract people's attention, which of course will take a long time.
You should be patient.
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Tomhe

11 years ago

very interesting reading. Thx for all the info

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IndianBabe

11 years ago

This is so awesome, thanks for sharing. Regards

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genhorrall 11 years ago

Mark here is one thing that you could do to optimize the experience for the users that signed up for your give away. You could do a graph search on your own page to see what the people that liked your page like.

This would allow you to offer them more content and value by giving them things that interest them and help them get what they are looking for.

Do they like a certain book or magazine? Then write about that and share your ideas on something that you read from there.

This will go a long way to help add value to those that have liked your page. Find out what it is they want and what it is they are looking for and then help them get that.

Your contest was a great first step. Now just make sure you deliver those that signed up on your page something that they deem valuable.
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chg

11 years ago

Originally Posted by Mark .W. James

3- When I make posts about my products and special offers on my sites, I hardly get any response from these Facebook fans I got through the competition.. I realized that is because I targeted the wrong audience... these people fanned my page just to get a freebie.. they were/are not interested in buying anything....

Conclusion: this trick got me a lot of fans in NO time however it was a complete failure to my cause because the people I got were the exact opposite of what I want... however I think that this method might work for some... If you try it and it works for you, do let me know.... If you notice anything wrong I did and something i could do differently, do let me know

signing off..

M

Great point made there. Sometimes the easiest methods in getting traffic/likes/whatever it may be don't always necessarily turn out to be the most EFFECTIVE methods we could've used.

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jitendravaswani

11 years ago

Mark well done , Giveaway are best way to sell out your products . I really like your for getting too much likes.

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