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How to Convince Business Owner to Invest in Social Media and SEO?

by pdev988
8 replies
If a Business Owner is unknown about online business than how you can Convince him to Invest in Social Media and SEO?
#business #convince #invest #media #owner #seo #social
  • Profile picture of the author icemonkey9
    Hi pdev988... heh, I guess you have a business owner in the dark ages. First, I'd figure out what works best for your business. For restaurants I'd go all in and do everything I could on Yelp. For other businesses, social media doesn't have quite the same impact but doing nothing looks bad and stagnant. It might be a good place for you to simply post press releases and network with others you do business with.

    That said, there are a ton of materials, articles, and information available from highly reputable sources that say social media is here to say and should be a part of your marketing budget and efforts. You can have him talk to a consultant, profession or better yet ... most business owners 100% respect the opinions of OTHER business owners. If you can get him/her to network and ask questions, I am sure they will see the light of day.
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  • Profile picture of the author WeavingThoughts
    Try to show them that sooner or later they will either jump onboard or disappear like small shops compared to amazon, target etc.
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  • Profile picture of the author jaggyjay
    The salesman in me would warn you about trying to "convince" business owners. It can be a huge waste of time

    Rather, demonstrate or illustrate the benefits of investing in SEO and SMO... and the disadvantages of failing to do so.

    Business owners want what all business owners want... more revenues, efficiencies, savings, etc. So, create a presentation that clearly demonstrates what's in it for them.

    Of course, if you have testimonials from other business owners then let your current prospect know. Show them the results XYZ business got. Testimonials do a good job of doing the "convincing" for you
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  • Profile picture of the author webrankingservices
    Banned
    Give him case studies, show him examples how to work on it
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  • Profile picture of the author CageyVet
    If they do not know about social media and seo, then you do not want to "convince" them anything about it. Instead you want to show them the benefits for their business. If they then do not want to hire your services, well move on...

    If they know about social media and seo but do not utilize it yet. Same thing applies, show and explain to them the benefits....simple as that..

    No need to waste time and effort on convincing a business of anything, there are more than enough out there that will buy services if they are explained properly for their benefit.
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  • Profile picture of the author FirstSocialApps
    I use to sell advertising so I have some experience in this kind of thing. You need to show them "value" you need to present them with cold hard facts, if they spend this, they will get this (based on your empirical data) back. Trying to convince them that they need to "jump on board or get left behind" is only going to get you shown the door. Many small business owners have been running there business for a long time, now you, a stranger to them, are going to come in and tell them what they need to do .. yea .. I dont see that going over so well. Sell the value. Sell the ROI.
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  • Profile picture of the author Ernies
    I know it is difficult but you just have to show them how their competitors are beginning to use SEO and backlinking to outrank their sites. Normally this works as long as you can speak well and have enough evidence.
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    • Profile picture of the author RuthRNM
      Nothing beats hard facts. What have you achieved for your existing clients, in terms that they'll understand? For example, x amount of followers will mean nothing, but a 20% increase in sales does. As others have said, it's the whole features vs benefits thing. I also find that testimonials work well. People love social proof.

      This aside though, why not focus on businesses which already know the benefits of these services, and are just looking for the right person for the job? In my opinion, this is much more fruitful approach.
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