Any tips on keeping active on Facebook/twitter for...

12 replies
One of my companies does restaurant consulting and ATM placements around the city I live in. Both consulting and ATM's are really a lot of word of mouth and referral business, but I know we should be trying to take advantage of our social media skills etc.

Problem is finding good topics to update our fan base on etc. Why the heck would anyway want to like a facebook page for a consulting group, and what can we do to keep our name in their faces on social media platforms?

Any thoughts? I guess the question is, how do you make an uninteresting business to many something worth liking/following on FB/Twitter?
#active #facebook or twitter #keeping #tips
  • Profile picture of the author michaelkoehler92
    Try to come up with competitions. People love to have the opportunity to win something. And post a lot of pictures (funny or controversial ones). Make videos of your company and put them on facebook and youtube. And try to post a lot of Quotes!
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    • Profile picture of the author SimonR
      Originally Posted by michaelkoehler92 View Post

      Try to come up with competitions. People love to have the opportunity to win something. And post a lot of pictures (funny or controversial ones). Make videos of your company and put them on facebook and youtube. And try to post a lot of Quotes!

      True i couldnt ive says better !
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  • Profile picture of the author Aaron Doud
    I will likely be in the minority but really will social media give you a ROI worth your time for either of these things?

    You are B2B marketing for both. I know myself I am not going to head to facebook or twitter to find a company to get an ATM from.

    I'm going to google search or ask a fellow business owner.

    As for consulting that could maybe work if you tie in blogs and social media and post articles and info that relates to what you are consulting about.

    And the blog posts and articles have value beyond the social media so as long as it doesn't take too long that could be worth it.
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    • Profile picture of the author China Newz
      Write articles that appear on your FB page about successful consulting experiences you have had with clients. Maybe post a case study from Harvard Business review in your niche. Write about your industry, its trends, problems, and potential. Certainly, there are restaurants that would like to glean your expertise.

      Maybe it would be better to start a forum and monetize it to create a discussion regarding hot industry topics.
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  • Profile picture of the author kennettkwok
    Your business sounds like a high-level niche. I don't think social media will be that effective for you. Like Aaron said, I think blog content will probably be better for you.
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  • Profile picture of the author minisitedevil
    With creativity, I think social media can be effective for nearly any business, even if it a "high end niche." In fact, I would say it might be essential. As others have noted above, stories about successful projects, industry news and general "value added" type posts with useful or entertaining information can build an audience.
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  • Profile picture of the author AmbitionConcepts
    I have had some interesting discussions with different Marketers on this issue. I firmly believe you have to use every tool available to get your name out there, and social media is a huge tool in my opinion. I do like the idea of posting quotes, motivational pics (etc). I run the FB and Twitter for our church and have a blast with it because I grew up in a stale church and my goal is to make it Awesome when people get on there. I think no matter how boring uninteresting the business may be there is always room to make it entertaining
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  • Profile picture of the author ronrule
    Originally Posted by HealthWebmasters Dave View Post

    One of my companies does restaurant consulting and ATM placements around the city I live in. Both consulting and ATM's are really a lot of word of mouth and referral business, but I know we should be trying to take advantage of our social media skills etc.

    Problem is finding good topics to update our fan base on etc. Why the heck would anyway want to like a facebook page for a consulting group, and what can we do to keep our name in their faces on social media platforms?

    Any thoughts? I guess the question is, how do you make an uninteresting business to many something worth liking/following on FB/Twitter?
    Industry or local news.

    Try this (source can be a Google Alerts feed): http://www.warriorforum.com/warrior-...autopilot.html
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  • Profile picture of the author webpeon
    As for content...

    If you have customers and they are getting good results. Share your results first and foremost. People love to see results and company news, upcoming events. tips etc..

    If you're in an office environment share things that happen in the office. Someone left the toilet seat up again grr. Sally just broke the coffee machine. Take photos of these things and post them. Mike just left his computer logged in while he's at lunch. What mischief can we get upto?

    Social Media is only a medium to warm people to an idea or pre-answer questions they might be having in their head which takes people down a path to a sale.
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  • Profile picture of the author l23bc
    Originally Posted by HealthWebmasters Dave View Post

    One of my companies does restaurant consulting and ATM placements around the city I live in. Both consulting and ATM's are really a lot of word of mouth and referral business, but I know we should be trying to take advantage of our social media skills etc.

    Problem is finding good topics to update our fan base on etc. Why the heck would anyway want to like a facebook page for a consulting group, and what can we do to keep our name in their faces on social media platforms?

    Any thoughts? I guess the question is, how do you make an uninteresting business to many something worth liking/following on FB/Twitter?
    I wrote a good reply before in another post to another warrior member earlier on this subject, Your business is consultancy and one tip is to research on Facebook any other counsultancy groups, If there any other ones you be surprised with 500million users now Facebook But anyway have a look and see what they are doing in there approch to gain interest. Facebook has many reasons like the following
    1. Is your consultancy looking to hire anyone, Facebook now is 88% like linked-in apart form the audiences are looking more for entertainment or employment and to chat to there family or to network with friends and new friends, You could start freindly posts on whats it like to work at your place, show photos of current staff and have adventure days ect uploaded to facebook,
    2. Take serveral ideas to gain trust and momentuim, creativatey is The whole key is to be social,think about funny things & realax have a laugh and get followers by letting them gain trust to enagage what you have to offer, Witty 130 characther jokes and headlines are good, MeMes as there called From sites like Itsallmememe.com with funny captions seem to be the trend with some audiences in groups uploading funny pics like this one with the atm machine with a good header like "ever had this problem".


    Just ideas for you but most people now love the pic and captions and subcribe like crazy for the novelty

    soon as you have the right audience you can introduce what the other warriors said and scale up

    Hope that helps
    andy
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