How is this marketer getting so much action on Facebook? Shady tricks?

10 replies
There is an internet marketer that has appeared on my Facebook wall because he is using some sponsored stories. What strikes me as interesting though was the incredible amount of likes and comments on content that is just slightly better than average.

So I checked out his Facebook page to inspect more. He started his page on July 2012 and all his early posts have a 5-20 likes, 3-15 comments and a few shares...nothing out of the ordinary.

This went on until Jan 27th, 2013 where he had a big bump and now had 300-500 likes, 100-300 comments and 100-300 shares...but with no noticeable difference in the quality of content.

These likes, comments and shares continued until February 14, 2013 at which time there was a massive bump to 10,000-15,000 likes, 8,000-15,000 comments and heaps of shares. And again, his content didnt really change much.

This marketer is promoting something called 'Empower Now' or something like that.

I have a hard time believing he is naturally getting all of this Facebook interaction. My two thoughts are that he is simply paying a heck of a lot to Facebook in advertising/sponsored stories because the ROI is positive (doubtful to me). Or that he has created or become part of a large group of self-promoters who all comment on their 'friends' walls to boost popularity hence increasing outside users likelyhood to enter their funnel?

Do any of you have thoughts on what may be happening?
#action #facebook #marketer #shady #tricks
  • Profile picture of the author MarketingMonk
    There is some software that gets you have many likes. Also, maybe he is targeting the right people. That explains the many likes on each posts.
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    • Profile picture of the author LinRP
      Originally Posted by MarketingMonk View Post

      There is some software that gets you have many likes. Also, maybe he is targeting the right people. That explains the many likes on each posts.
      And that software would be?????
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    • Profile picture of the author isGabes
      I imagine he is targeting the right people, but the MASSIVE spikes in likes seems suspicious to me.
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  • Profile picture of the author nitesh
    You can use Google search to find free Facebook likes and you will find too many sites that can give you tons of facebook likes in exchange but the sad truth is all likes might not come from real people.
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  • Profile picture of the author loops55
    There are many sites that you can buy FB likes, Twitter Followers, Pinterest repins and etc. You can buy 2000 FB likes for $5 but it would be fooling yourself
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  • Profile picture of the author Tsnyder
    Originally Posted by isGabes View Post

    There is an internet marketer that has appeared on my Facebook wall because he is using some sponsored stories. What strikes me as interesting though was the incredible amount of likes and comments on content that is just slightly better than average.

    So I checked out his Facebook page to inspect more. He started his page on July 2012 and all his early posts have a 5-20 likes, 3-15 comments and a few shares...nothing out of the ordinary.

    This went on until Jan 27th, 2013 where he had a big bump and now had 300-500 likes, 100-300 comments and 100-300 shares...but with no noticeable difference in the quality of content.

    These likes, comments and shares continued until February 14, 2013 at which time there was a massive bump to 10,000-15,000 likes, 8,000-15,000 comments and heaps of shares. And again, his content didnt really change much.

    This marketer is promoting something called 'Empower Now' or something like that.

    I have a hard time believing he is naturally getting all of this Facebook interaction. My two thoughts are that he is simply paying a heck of a lot to Facebook in advertising/sponsored stories because the ROI is positive (doubtful to me). Or that he has created or become part of a large group of self-promoters who all comment on their 'friends' walls to boost popularity hence increasing outside users likelyhood to enter their funnel?

    Do any of you have thoughts on what may be happening?
    My bet is the deal he's promoting is Empower Network. The answer is your
    second guess. It's a large network of people who are of the backslapping
    variety. The content is irrelevant to them.
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    If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Freddy Rodriguez
    I don't think it's anything suspicious. But, as has been mentioned...he has probably tapped into the right market. If he is in Empower Network, or Empower Now, or whatever it is...it's not uncommon for someone to be viewed as an authority or successful individual that attracts a lot of people. It's quite possible that maybe he became popular after receiving recognition from someone more popular or something like that.

    But, why is this of interest to you? Is your goal to achieve something similar?
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