70 replies
Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
#blog #facebook
  • Profile picture of the author CalinDan
    The level of details in this post is too damn high - just kiddin'.

    But seriously, giving more details about your business and desired outcome of said advertisement won't hurt. Both means offer free and paid traffic in various ways; the ROI will also differ from one to another, as well as the time put into it.

    It all depends on what you want to achieve, your skills and other various factors; it's not just a question of "which" or "why".

    Regards,
    Dan
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  • Profile picture of the author TruriSt
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    Why not both? It's only a copy and paste. A summary of your article you could post on facebook, and for more information you could redirect to your blog.

    Why facebook? To get some additional traffic. What yoh post on facebook is limited to people you have as friends.

    Why blog? Everyone has access to it.

    It depends what you want to achieve and what your goals are.
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    • Profile picture of the author Adblogcontent
      Originally Posted by TruriSt View Post

      Why not both? It's only a copy and paste. A summary of your article you could post on facebook, and for more information you could redirect to your blog.

      Why facebook? To get some additional traffic. What yoh post on facebook is limited to people you have as friends.

      Why blog? Everyone has access to it.

      It depends what you want to achieve and what your goals are.
      I highly agree!
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    • Profile picture of the author Digokgwe Mokone
      Originally Posted by TruriSt View Post

      Why not both? It's only a copy and paste. A summary of your article you could post on facebook, and for more information you could redirect to your blog.

      Why facebook? To get some additional traffic. What yoh post on facebook is limited to people you have as friends.

      Why blog? Everyone has access to it.

      It depends what you want to achieve and what your goals are.
      Thank you for this input
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  • Profile picture of the author IsiahKemp
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    Both can be utilized for promoting, definitely but it also depends on your market or targeted area. I believe that blogs are friendlier to the eye than a lot of facebook posts or messages but I suppose that is my personal preference
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  • Profile picture of the author cashcow
    One thing to keep in mind about Facebook is that you do not own it. If you get your account shutdown, or Facebook changes the rules, all the great stuff you have posted will be lost.
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    • Profile picture of the author Duvallmarketers
      Originally Posted by cashcow View Post

      One thing to keep in mind about Facebook is that you do not own it. If you get your account shutdown, or Facebook changes the rules, all the great stuff you have posted will be lost.
      EXACTLY! It does happen. Facebook shot down a hunting page with more than 300,000 fans. The guy did most of his business there. Facebook put him out of business with a single click. Not pretty.

      I always recommend that you publish your content on your website / blog and use syndication tools like TwitterFreed to push your content out to your social media profiles. ALWAYS publish on sites you own and then syndicate out so that you can pull traffic off of other site and social media platforms. Syndication tools post an excerpt from your article onto your social sites and include a link to read more. Readers on those sites can click your link and follow it back to your blog where they can see all the details and your offers.

      Doing it this way prevents getting shut down. Also... you do NOT want to include prominently on your home page any social media buttons that take people from your site to your Facebook because they already have a billion + active users, they don't need your traffic, too. I see this one mistake killing conversions like crazy.
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    • Profile picture of the author John325
      Originally Posted by cashcow View Post

      One thing to keep in mind about Facebook is that you do not own it. If you get your account shutdown, or Facebook changes the rules, all the great stuff you have posted will be lost.
      Ya, I am totally agree with this. So just use both (blog and Facebook) in your marketing strategy. Post your content in blog and share it in Facebook. So that the visitors will know about blog and about yourself. Also you can earn money later by using your blog from google.
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  • Profile picture of the author johnmckee
    I only have need for one site to drive traffic. I was thinking facebook since it's a good way to get likes, and create new business friends at the same time. More people are familiar with the facebook platform than any other. Why not just focus on one? Most people don't even know what a blog is. What say ye?
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    • Profile picture of the author Duvallmarketers
      Originally Posted by johnmckee View Post

      I only have need for one site to drive traffic. I was thinking facebook since it's a good way to get likes, and create new business friends at the same time. More people are familiar with the facebook platform than any other. Why not just focus on one? Most people don't even know what a blog is. What say ye?
      Your Facebook business page is NOT a site. You don't own it. You don't control it. Competitors or anyone can flag your posts and get you shut down and there's nothing you can do about it. It doesn't matter that people don't know what a BLOG is. Many folks use Wordpress as a CMS (content management system) for creating their website. You can turn on / off the blog functionality if you like. Make your website look anyway you want and focus on driving traffic to it, not your social profiles. Use your social profiles to pull traffic to your site.
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      • Profile picture of the author Arnoud1970
        [QUOTE=Duvallmarketers;8075531]Your Facebook business page is NOT a site. You don't own it. You don't control it. ..Doing it this way prevents getting shut down. Also... you do NOT want to include prominently on your home page any social media buttons that take people from your site to your Facebook because they already have a billion + active users, they don't need your traffic, too. I see this one mistake killing conversions like crazy.


        Thanks for nice tips Duvall! You look very professional and leading!

        It is true FB profile is not a site and thy are very strict so it easy to be banned for a while. Google+ gives you more freedom but still you don't own the content. I am planning to set up my own site. I was planning to include social media buttons but you convinced me not to do!
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  • John,

    I think it depends on what your goals are as well as how your business infrastructure is set up. I think if you have a business and no website and you are having success promoting your business on Facebook, that’s probably all you need. If you do have a website and you have a method of converting people there or for whatever reason want to drive traffic there, I think having a blog is a good move.

    Here are some informative blogging stats from Hubspot,

    Marketing Statistics

    Hope that helps,

    Shawn
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  • Profile picture of the author onlineworker11
    Its best to have a blog also,there your collected knowledge are posted,and should be easy to find. A blog are owned by you if you have a wordpressblog with your own hosting, and you can get great search engine rankings.That way a large amount of people can notice you and your blog. A blogpost is usually pretty long,would be hard to share as good the similar content on facebook

    A blog is a great way to branding you.
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  • Profile picture of the author TheFBGuy
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    Blog is mine.

    Facebook is NOT mine.

    You understand now? lol

    OP: a friend of mine... did ALL his business on Facebook, using Facebook ads to drive traffic to his many fan pages which had tons of fans. He was making over $20,000 a month. Guess what? Facebook killed his business... so its crucial to have a platform you OWN that you use to communicate with your customers, readers, etc.

    Facebook, etc, are all secondary.
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  • Profile picture of the author shabit87
    I'm in agreeance with an early comment, why not both? There are a few tools that let you auto update and cross reference, so when you update one the other is updated as well. I would consider which is more beneficial for what you're trying to do...social media platforms are great for interaction, blogs are moreso great for informative updates (interaction may not be so encouraged).

    So I'd say start there. What do you want to be done with your info, if anything.
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  • Profile picture of the author Randall Magwood
    I would make my primary model using a BLOG. You dont own facebook nor your account. They can shut you down for any reason, so its in your best interest to have a separate and MAIN blog that you should do the bulk of your marketing on.

    (Some marketers have a tendency to be lazy.... hopefully this doesn't describe you! )
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  • Profile picture of the author seotools
    For long term blog is good way to get organic traffic.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    You can, but you're missing the power of your own domain name. What do you do if you rely completely on Facebook and they decide to ban you? Not likely, but you never know. You need to use your blog and Facebook together if you want full marketing power.

    Benjamin Ehinger
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  • Profile picture of the author alvinchua91
    As for a blog, you can optimize it to rank on search engines, getting free, passive, permanent traffic. You can't do that with FB. FB is like an active source of traffic, not passive.
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  • Profile picture of the author fpdeziner
    Having a blog and then having it updated frequently will allow you to direct targeted traffic to your business website, thereby increasing the chances you’ll make a sale.
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  • Profile picture of the author KevinChapman
    Like others have said, use a blog - if you go for a wordpress one and buy your own domain/hosting you'll own it unlike a facebook page that can be shut down whenever they feel like it.

    You can easily share blog posts on social networks in a few minutes!
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  • Profile picture of the author banwork
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    A blog is much better for search results, sales, regular readers, and building a presence online. Facebook is great for showing other people how popular you are and for getting people to notice you in the first place. So blog first then setup a Facebook page and post your blog content on Facebook.
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  • Profile picture of the author mikelmraz
    I think social media should be used to supplement your website.
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    • Profile picture of the author MrMontgomery
      Use the blog on your website to publish content (articles and more) and use Facebook to promote your company AND the blog. That way you get traffic to your blog and you will see that the popularity in search engines will increase. Facebook is a great tool for reaching new clients.

      See Facebook as a tool for getting users attention and use your blog to convince them to contact you.
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  • Profile picture of the author Moneymaker2012
    Every time you write a blog post that includes a few relevant keywords, you’re increasing your chances of people being able to find your company on search engines.

    Blogs usually fare pretty well on search engines like Google because they’re updated regularly, and Google definitely prefers dynamic websites to static ones.
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  • Profile picture of the author smileverse
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    It's all based on you requirements. Facebook is not so aim targeted, and you can't so some design or SEO on it. But if you have a blog site, you can totally control all the things.
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  • Profile picture of the author vernongetzler
    For only traffic Facebook is a good choice but if want to show your work, talent or portfolio about your website then you need a webpage, So we can use both respectively.
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  • Profile picture of the author aksharbharti
    blog and facebook both are different social media platforms. we can manage our own blog but we are the users of facebook. in blog we can share, comment and like also but not build online community like chatting, group....

    Aksharbharti
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  • Profile picture of the author dash0205
    I am utilizing both... but I all started with a blog. And the rest is now history!

    I am just grateful, I learned how to blog before I got into social networking such as facebook marketing as my strategy to promote my business and my products.
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  • Profile picture of the author shafinazahra
    A blog is also more friendly to look at - you can write longer articles and have people explore the other parts of your blog - it has a certain organization to it. With Facebook the layout is limited and people don't have access to all the topics and once, they have to scroll around to find out more and that doesn't necessarily hold their attention. A blog gives you more authority too - the owner of a website - it gives the idea of you being someone with something valuable to offer
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  • Profile picture of the author webcosmo
    You can use only Facebook if you are not advertising and just looking to let people know your thoughts.
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  • Profile picture of the author mmiys
    Summaries and tid bits can go on the FB page. You have a lot of good advice here before my post. I'd just like to add that Social media is meant to be social. People get a bit pissy if you are throwing ads in their face all the time. Use it as a lure ..entice them to get on your list...get to the know like and trust..then sell the heck out of them
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    • Profile picture of the author CoachManny
      I got away from using Blogger for a new system at IMGlobal and have always used Facebook.

      I can easily say...blogging is important outside of Facebook.

      Definitely do both.

      Blogging is great for organic traffic that helps build credibility.

      Manny
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  • Profile picture of the author Birlamedisoft
    Facebook, twitter, digg are the best sites for social marketing. You can try them out.
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  • Profile picture of the author carnal
    A blog gives your business a better identity than a Facebook page. You should have both in my opinion.

    Besides, a blog is easier to manage I feel.
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  • Profile picture of the author seoxpertsuk
    Both can be utilized for promoting and advertising your brand, business, and services. but it also depends on your market or targeted area. I believe that blogs are friendlier to the eye than a lot of facebook posts or messages but I suppose that is my personal preference
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    • Profile picture of the author wesd22
      Facebook and it's not even close. Blog is a time-suck (CSS, HTML, formatting articles, etc.) and it is very hard to get traffic to it via SEO. Plu attention spans are tiny online nowadays, which is perfect for social media.

      I wasted a year of my life trying to build a blog. I switched to affiliate marketing via FB and never looked back. I make WAY more via FB than I did through blogging/SEO. FB is much more efficient because the technical stuff is not necessary - you can set up a page and start posting in a matter of minutes (try doing that with a blog). It's all about posting shareworthy content and interspersing the posts with affiliate marketing posts.
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      • Profile picture of the author wesd22
        People saying "both" are clueless. Mastering one and making it a success takes way too much time. Spending time on the other is extremely inefficient and will hurt both. If you are solo (i.e., you don't own a company with many employees) I would only choose one.
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        • Profile picture of the author mikelmraz
          Originally Posted by wesd22 View Post

          People saying "both" are clueless. Mastering one and making it a success takes way too much time. Spending time on the other is extremely inefficient and will hurt both. If you are solo (i.e., you don't own a company with many employees) I would only choose one.
          You are mistaking 'hard work' and 'difficulty' as clueless. Just because it needs more effort and success takes longer therefore the people who try both are clueless?
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          • Profile picture of the author wesd22
            Originally Posted by mikelmraz View Post

            You are mistaking 'hard work' and 'difficulty' as clueless. Just because it needs more effort and success takes longer therefore the people who try both are clueless?
            No I'm not.

            It's hard work and difficult to practice both medicine and engineering at the same time. Yet only clueless people would even attempt that.

            Building a successful Facebook page with a high ROI takes 110% effort. There is no time left over to maintain a successful blog. The world is too specialized nowadays. A successful blog is a full-time job. If you want to have a half-ass blog and half-ass FB page, then do both.
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            • Profile picture of the author mikelmraz
              Originally Posted by wesd22 View Post

              No I'm not.

              It's hard work and difficult to practice both medicine and engineering at the same time. Yet only clueless people would even attempt that.

              Building a successful Facebook page with a high ROI takes 110% effort. There is no time left over to maintain a successful blog. The world is too specialized nowadays. A successful blog is a full-time job. If you want to have a half-ass blog and half-ass FB page, then do both.
              Well, there are people who run both successfully. Both can be complementary. If you can't do it, is it possible you are clueless instead?
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            • Profile picture of the author scrofford
              Originally Posted by wesd22 View Post

              No I'm not.

              It's hard work and difficult to practice both medicine and engineering at the same time. Yet only clueless people would even attempt that.

              Building a successful Facebook page with a high ROI takes 110% effort. There is no time left over to maintain a successful blog. The world is too specialized nowadays. A successful blog is a full-time job. If you want to have a half-ass blog and half-ass FB page, then do both.
              I have both fan pages and blogs that I update regularly and it's not that hard or time consuming. So am I clueless too? I think not!

              It doesn't take that much extra time to update your FB page after updating your blog- actually only a few seconds. You can also post on your FB page one day and your blog on another. So I think you really don't know what you're talking about, or maybe you just THINK it's very time consuming when you haven't actually tried it.

              The bottom line is that I've been doing this for a few years and it's all part of the marketing game. Again, it's not tough maintaining a blog and a FB fan page.
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  • Profile picture of the author Smith18
    Having a website as well as a facebook page has hundreds of advantages. There is a limit to what you can do on a facebook page, and how it looks and feels. Offers convert a lot better on your website. Plus, you have a better chance of them signing up to your list.
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  • Profile picture of the author adeelv
    Sure you can say what you want on Facebook - but what if you say is valuable and enough people are interested to hear you say those things often. If that happens, then shouldn't you be able to monetize your audience so you can become financially self-sufficient and provide even better things to hear? If that's the case, then FB won't allow you to monetize it - a blog would.

    Hope that helps.
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  • Profile picture of the author copilu0
    Both are useful. First you should know that not all the people have Facebook accounts....what do you do in this situation?
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  • It is always better if you have control over your marketing and promotion. Facebook is a good place to advertise but like what others already said here, you do not own Facebook and there are factors that may occur, which you cannot have any control of. So to avoid these things, better have your own website.
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  • Profile picture of the author rodsav
    I agree with everyone - BLog first and social media just to compliment the other.
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  • Profile picture of the author kinyash
    A Blog will give you authority and image which is quite important in business. its almost the same reason why you would want to use your domain on your email rather than just use the free email services like yahoo or gmail. In marketing Image is almost everything.
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  • Profile picture of the author Arnoud1970
    A blog is not necessary but in the long way a good tool to promote your business/ service and products because:
    1. you own your content no risk of changing policies by Facebook
    2. more space to embed more detailed content.
    3. you can create higher position in SEO
    4. blogging improves your writing habit
    5. blogging also brings you a lot of knowledge which you can use for your business
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    • Profile picture of the author mikelmraz
      Originally Posted by Arnoud1970 View Post

      A blog is not necessary but in the long way a good tool to promote your business/ service and products because:
      1. you own your content no risk of changing policies by Facebook
      2. more space to embed more detailed content.
      3. you can create higher position in SEO
      4. blogging improves your writing habit
      5. blogging also brings you a lot of knowledge which you can use for your business
      That's true. If you can, your blog should be the central or base point of your business. Then all the other platforms such as Facebook, Pinterest, Twitter etc. become your sources of traffic.

      Much more stable in the long-term as you own everything and if anything goes wrong with any of the traffic source, you can always add or replace with other sources.
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      • Profile picture of the author galitsyn
        Facebook is a great source of traffic. It's much easier for those who are not savvy in technical stuff. But guess you would always want to have your own car than to use a public transportation. Blog is your property.

        Though FB can be a good start for online marketing but it should be treated as a short-term project. Those who find you on FB will anyway want to learn more about who you really are. And here you absolutely need a blog or website.
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      • Profile picture of the author rypher21
        Both can be use in marketing and promoting your business but it depends also on your target area.
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  • Profile picture of the author webdesigners
    Blog is the only way to reach a large number of users through your organic content writing skills. If you don't have good writers than look for good writers.
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  • Profile picture of the author IMAnthony
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    Do you really need a separate blog to advertise?
    No, You need a separate blog/web site to get conversions.

    Can't you just use facebook to post what you want to say?
    Is it not the main purpose of Facebook?


    In other words: Put your offer on Facebook but direct your fans to your web site.


    -Anthony
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  • Profile picture of the author davidverney
    You should only use a WordPress.org blog and not Blogger or WordPress.com. You can do anything you like with a .org site. They are the best. You can get an unlimited number of plugins and this gives you unlimited potential.

    As the people above said, you need to use both Facebook and your blog. You can put stuff on your blog that you can't put on Facebook. You can customise your blog to look however you want and Facebook is great for getting the word out so that your blog gets heard virally and not just from your efforts.

    I hope that helps
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  • Profile picture of the author sfrewerd
    Maybe it's just my old way of thinking, but I'd never have just a Facebook page for advertising; too much could go wrong that's out of your control. I totally agree with the folks here. Have your blog as the main location and use social media as tools.
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  • Profile picture of the author aceriker
    For advertisement you can choose face book ad campaign or PPC ,blog is to share your ideas and news.
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  • Profile picture of the author swerna
    ya it's necessary. if you use blog for your advertisement you can get more results and also use your facebook. once try then get results.
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  • Profile picture of the author rickdangelo
    Blog for long-term. If you're up for some quick "viral" traffic, go Facebook.

    But I'm a bit biased with hosting a blog within your website. It not only helps your whole site rank better, you also essentially "filter" your prospects. Only people who are interested in what you write will visit your blog the second time. But post stuff that's interesting and helpful enough and they'll be coming back to your blog (and therefore your site) often. That's recurring, targeted traffic and that makes money in the long run.

    Best of luck,
    Rick
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  • Profile picture of the author mert
    Good question!
    It actually depends on the nature of your business. I mean if it's a regular pizza store then boosting on your social media presence is more important than setting up a blog, otherwise opting for a blog is imminent.
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  • Profile picture of the author eClicker
    Did anyone mention the trust factor you have with Facebook verses a blog? Sure you don't have control over what happens with content but you could get the visitors to the FB pages and then slowly move them off FB to your blog and onto a list?
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  • Profile picture of the author Aaron Elliott
    You really want to risk running your business solely on a third party platform, where you literally own nothing. Use Facebook to get leads then move those leads on to your blog.
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  • Profile picture of the author juricko
    It is better to do both Facebook Marketing and Blogging
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  • Profile picture of the author vijay5
    Yes. Both are essential.
    We must have our blog besides FaceBook.

    I prefer to create my own blog instead of FaceBook.
    Because I feel FaceBook is an added flavor for my blog.
    FaceBook only helps in order to direct the new visitors to my blog.

    I also feel spamming too much on social sites is also not fair.

    But when it comes to FaceBook, it is a wonderful platform to interact with our blog visitors than a Blog.

    Keep smiling.
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  • Profile picture of the author Bot Products
    Banned
    People on Facebook are looking for a more personalized experience. No one is going to read anything more than 200 characters on Facebook. It all depends on your purpose. Are you building a brand, or are you building content?
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  • Profile picture of the author antonmathew
    Originally Posted by johnmckee View Post

    Do you really need a separate blog to advertise? Can't you just use facebook to post what you want to say?
    Yes we suggest separate blog because we can easily advertise our individual products and services to the customers and also earn the money via ads.
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  • Profile picture of the author JamesWatson12
    Yes, it helps you to achieve traffic from different ways... There are different types of people i.e. some like reading blogs or some like facebook and some likes both.. So, you have opportunity to attract various types of people...
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  • Profile picture of the author calumson
    Yes you need both, the idea is to encourage Facebook traffic (and all Traffic) to visit your Blog.
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    Calum Nairn,
    Account Manager at mobiletization.com

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  • Profile picture of the author vinness
    if you are dead serious in promoting your business online then you will need facebook and a blog to start with. with stiff competition, you cannot just pick one method and assume that everything will work fine.

    remember, facebook helps you to build your audience while a blog helps your audience to believe you are an authority of a certain niche. facebook lets you share quick notes while a blog helps you tackle the issue further.
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    • Profile picture of the author KMS Rocket
      Originally Posted by vinness View Post

      if you are dead serious in promoting your business online then you will need facebook and a blog to start with. with stiff competition, you cannot just pick one method and assume that everything will work fine.

      remember, facebook helps you to build your audience while a blog helps your audience to believe you are an authority of a certain niche. facebook lets you share quick notes while a blog helps you tackle the issue further.
      Agree. Blogs are important for not only showing your authority but they also allow your audience understand your brands voice and personality.
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